Christine Hsu is a creative and motivated marketing specialist seeking an opportunity in event planning and marketing. She has over 6 years of experience organizing conferences and developing marketing strategies in Taiwan and the United States. Her experience includes planning a global conference that obtained $20,000 in sponsorships and interning at an international communications firm where she handled media relations.

1. EXECUTIVE SUMMARY
SH
M
S U – H A N ( C H R I S T I N E ) H S U
Creative and outgoing marketing specialist with both hands-on and coordination experiences in marketing
project management for global conferences. Innovative, motivational leader who is able to deliver exceptional
events which engage customers and drive sales growth. Demonstrated ability in analyzing markets: building
marketing plans, product positioning and sales initiatives in relevant business areas. Diplomatic and tactful
with the ability to build consensus with a diverse set of stakeholders, high level executives and non-
professionals atall levels.
PUBLIC RELATION INTERNSHIP
Intesa Communication Group – San Diego, CA / Jun 2016 - Present
 Assist the manager to represent the firm on the marketand among the public, as well as in front ofthe
media –Handling allthe queries ofcustomers to offer the best possiblesolutions.
 Develop new strategies for maintaining good relationships with the media.
INTERPRETER INTERNSHIP
Fort Worth Tourist Bureau – Fort Worth, TX / Jan 2016 - Mar 2016
 Followed ethicalcodes that protecttheconfidentiality of information
 Helped FortWorth TouristBureau interpretand sell tour packages toChinesemarket.
CONFERENCE ORGANIZER
AIESEC Taiwan – Taipei, Taiwan / Mar 2013 - Jan 2014
 Organized a global conferencein Kaohsiung for students from allover Taiwan.
 Succeeded in obtaining sponsorship from local companies totalling nearly $20,000 to subsidize cost of
conference.
 Responsiblefor organizing the AIESEC winter conference 2014.
MARKETING INTERN
Moller-Maersk Group Taiwan LTD – Taipei, Taiwan / Jul 2013 - Aug 2013
 Carried out marketing-media communicationtasks –Workedon advertising and campaignmaterials.
 Identified andassessed marketing opportunities.
MARKETING RESEARCH ASSISTANT
National Sun Yat-Sen University – Kaohsiung, Taipei / Jul 2012 - Apr 2013
 Conducted research in conjunction with college professor in developing marketing questionnaire for
over 900 companies in Taiwan.
 Conductedtelephoneand emailoutreachwithintheuniversity and governmentcontacts.
ENGLISH TEACHER ASSISTANT
Kaohsiung Cram School – Kaohsiung, Taiwan / Sep 2010 - Feb 2013
 Designed useful syllabus or activities to provide good learning environment and developing critical
thinking and comprehension abilities inthestudents for examination.
 Devisedinnovativecoursetesting andtraining materials thatenhancedthelearning environment.
 Initiatedinteractiveactivities thatfurtheredunderstanding and createda positivelearning environment.
CASE STUDY ASSISTANT
National Sun Yat-Sen University – Kaohsiung, Taiwan / Jun 2011 - Feb 2012
 Collected information about case study and conducted interviews with managers from 3 hotel
companies.
 Helped Kaohsiung hotelwedding markets understand their marketposition and customer behavior.
COMMISSIONER OF EXTERNAL RELATIONS
AIESEC Taiwan SYLC – Kaohsiung, Taiwan / Sep 2010 - Jun 2012
 Commissioner of External Relations management department in AIESEC SYLC (International Association
ofStudent in Economics andManagement).
 Promoted organization to community and assisted management to find sponsorships from local
companies.
CONTACTS
5552 Genesee CT E apt 247
San Diego, CA 92111
+1-682-553-3921
christinehsu718@gmail.com
EDUCATION
MBA:
CONCENTRATION ON MARKETING
University of Texas at Arlington -
Arlington, TX
Current GPA 3.4
Emphasis in Marketing
MarketingandAdvertising
coursework
Taiwanese Student AssociationPR
August 2014 to May 2016
BBA:
BUSINESS ADMINISTRATION
National Sun Yat-Sen University -
Kaohsiung, Taiwan
Total GPA 3.4
Emphasis in Marketing
Marketing& Advertising
coursework, MassCommunications
and Communication Studies
coursework, GMAT 640
August 2010 to June 2014
EXPERTISE
Customer service-oriented
Promotions and contests
Business development
Project management
Social and new media
Budget management
Microsoft office suite
Business intelligence
Internet marketing
Strategic Planning
Mobile marketing
Global marketing
Team leadership
Presentations
E X P E R I E N C E
SKILLS
LANGUAGES
Time Mgmt:
Risk Mgmt:
Analytics:
Creativity:
Comm:
Bilingual in
Mandarin and English