Rothearmal Exercise 3 11.1. Why is it important for an organization to have alignment between its strategy and structure? 11.2.The chapter describes the role of culture in the successful implementation of strategy. Consider an employment experience of your own or of someone you have observed closely (e.g., a family member). Describe to the best of your ability the values, norms, and artifacts of the organization. What was the socialization process of embedding the culture? Do you consider this to be an example of an effective culture for contributing to the organization’s competitive advantage? Why or why not? 12.1 How can a top management team lower the chances that key managers will pursue their own self-interests at the expense of stockholders? At the expense of the employees? At the expense of other key stakeholders? 12.3 The shared value creation framework provides help in making connections between economic needs and social needs in a way that transforms into a business opportunity. Taking the role of consultant to Nike Inc., discuss how Nike might move beyond selling high-quality footwear and apparel and utilize its expertise to serve a social need. Give Nike some advice on actions the company could take in different geographic markets that would connect economic and social needs. Grading Rubric Criteria Levels of Achievement Proficient Competent Novice Discussion Question 11.1 7 to 10 points Analysis clearly relates to the Discussion Question’s main topics. It includes analysis. 5 to 6 points Analysis clearly relates to the Discussion Question. No details and/or examples are given. 0 to 4 points Analysis has little or no relation to the Discussion Question. Discussion Question 11.2 11 to 15 points Analysis clearly relates to the Discussion Question’s main topics. It includes analysis and a complete understanding of the Strategy Highlight 11.2. 7 to 10 points Analysis clearly relates to the Discussion Question. No details and/or examples are given. 0 to 6 points Analysis has little or no relation to the Discussion Question. Discussion Question 12.1 7 to 10 points Analysis clearly relates to the Discussion Question’s main topics. It includes analysis. 5 to 6 points Analysis clearly relates to the Discussion Question. No details and/or examples are given. 0 to 4 points Analysis has little or no relation to the Discussion Question. Discussion Question 12.3 11 to 15 points Analysis clearly relates to the Discussion Question’s main topics. It includes analysis of all of the parts of this Discussion Question. 7 to 10 points Analysis clearly relates to the Discussion Question. No details and/or examples are given. 0 to 6 points Analysis has little or no relation to the Discussion Question. Rothearmal exercise 2 6.1.What are some drawbacks and risks to a broad generic business strategy? To a focused strategy? 6.2. in Chapter 4, we discussed the internal value chain activities a firm can perform in its business model (see Exh ...

1. Rothearmal Exercise 3
11.1.
Why is it important for an organization to have alignment
between its strategy and structure?
11.2.The chapter describes the role of culture in the successful
implementation of strategy. Consider an employment experience
of your own or of someone you have observed closely (e.g., a
family member). Describe to the best of your ability the values,
norms, and artifacts of the organization. What was the
socialization process of embedding the culture? Do you consider
this to be an example of an effective culture for contributing to
the organization’s competitive advantage? Why or why not?
12.1 How can a top management team lower the chances that
key managers will pursue their own self-interests at the expense
of stockholders? At the expense of the employees? At the
expense of other key stakeholders?
12.3 The shared value creation framework provides help in
making connections between economic needs and social needs
in a way that transforms into a business opportunity. Taking the
role of consultant to Nike Inc., discuss how Nike might move
beyond selling high-quality footwear and apparel and utilize its
expertise to serve a social need. Give Nike some advice on
actions the company could take in different geographic markets
that would connect economic and social needs.
Grading Rubric
Criteria
Levels of Achievement
Proficient
Competent
Novice

2. Discussion Question 11.1
7 to 10 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis.
5 to 6 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 4 points
Analysis has little or no relation to the Discussion Question.
Discussion Question 11.2
11 to 15 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis and a complete understanding of the
Strategy Highlight 11.2.
7 to 10 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 6 points
Analysis has little or no relation to the Discussion Question.
Discussion Question 12.1
7 to 10 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis.
5 to 6 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 4 points

3. Analysis has little or no relation to the Discussion Question.
Discussion Question 12.3
11 to 15 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis of all of the parts of this Discussion
Question.
7 to 10 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 6 points
Analysis has little or no relation to the Discussion Question.
Rothearmal exercise 2
6.1.What are some drawbacks and risks to a broad generic
business strategy? To a focused strategy?
6.2. in Chapter 4, we discussed the internal value chain
activities a firm can perform in its business model (see Exhibit
4.8). The value chain priorities can be quite different for firms
taking different business strategies. Create examples of value
chains for three firms: one using cost leadership, another using
differentiation, and a third using value innovation business-
level strategy.
7.1.
Select an industry and consider how the industry life cycle has
affected business strategy for the firms in that industry over
time. Detail your answer based on each stage: introduction,
growth, shakeout, maturity, and decline.
7.2.
Describe a firm you think has been highly innovative. Which of
the four types of innovation—radical, incremental, disruptive,

4. or architectural—did it use? Did the firm use different types
over time?
7.4. Much has been said about competitive advantage gained
from innovations such as the Internet, high-technology gadgets,
and apps. The chapter points out, however, that low-technology
innovations such as the razor—razorblade business model can
also create value with incremental innovation. The chapter also
noted that Dollar Shave Club (Strategy Highlight 7.1) is merely
using a different business model to try to disrupt Gillette. Think
of other low-technology innovations that are/were novel, useful,
and successfully implemented so that the innovating firm gained
a competitive advantage. Find information about the
entrepreneurial story behind the innovation.
8.1.
When Walmart decided to incorporate grocery stores into some
locations and created “supercenters,” was this a business-level
strategy of differentiation or a corporate strategy of
diversification? Why? Explain your answer.
9.1.
The chapter identifies three governing mechanisms for strategic
alliances: non-equity, equity, and joint venture. List the benefits
and downsides for each of these mechanisms.
10.3.
The chapter notes that global strategy can change over time for
a firm. MTV is highlighted as one example in Exhibit 10.7.
Conduct a web search of a firm you know to be operating
internationally and determine its current global strategy
position. How long has the firm stayed with this approach? Can
you find evidence it had a different global strategy earlier?
Grading rubric
Criteria
Levels of Achievement

5. Points
Earned
Proficient
Competent
Novice
Discussion Question 6.1
4 to 5 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis.
2 to 3 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 1 points
Analysis has little or no relation to the Discussion Question.
Discussion Question 6.3
4 to 5 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis.
2 to 3 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 1 points
Analysis has little or no relation to the Discussion Question.
Discussion Question 7.1
4 to 5 points

6. Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis.
2 to 3 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 1 points
Analysis has little or no relation to the Discussion Question.
Discussion Question 7.2
4 to 5 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis and examples.
2 to 3 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 1 points
Analysis has little or no relation to the Discussion Question.
Discussion Question 7.4
5 to 7 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis.
3 to 4 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 2 points
Analysis has little or no relation to the Discussion Question.

7. Discussion Question 8.1
5 to 7 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis and explication.
3 to 4 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 2 points
Analysis has little or no relation to the Discussion Question.
Discussion Question 9.1
7 to 8 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis.
4 to 6 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 3 points
Analysis has little or no relation to the Discussion Question.
Criteria
Levels of Achievement
Points
Earned
Proficient
Competent
Novice

8. Discussion Question 10.3
7 to 8 points
Analysis clearly relates to the Discussion Question’s main
topics. It includes analysis and discussion of Globalization 2.0
and 3.0.
4 to 6 points
Analysis clearly relates to the Discussion Question. No details
and/or examples are given.
0 to 3 points
Analysis has little or no relation to the Discussion Question.
Criteria
Levels of Achievement
Points
Earned
Proficient
Competent
Novice
Mechanics
8 to 10 points
Minimal or no grammatical, spelling, or punctuation errors.
3 to 7 points
A few grammatical, spelling, or punctuation errors.
0 to 2 points
Many grammatical, spelling, or punctuation errors.