SEO 'how to guide' from top digital marketing agency STEAK, for perfectly optimising your landing page. Shows you in 10 simple steps how to drive more traffic to your eCommerce website, including SEO linkbuilding.

1. 10 Steps to Perfectly Optimising your Page

2. Search Engine Optimisation
What does a perfectly optimised page
look like in 2012?
Here are the 10 elements…

3. Tip #1
Title tags are still
important, but it’s not a
good idea to over-optimise
them

4. Tip #2
Descriptions still don’t
appear to add much
ranking value, but can help
encourage clicks.

5. Tip #3
Header tags still need to be
relevant

6. Tip #4
URL still ideally mentions
the keywords

7. Tip #5
Content is now about
semantically relevant supporting
keywords, not multiple mentions.
The example chosen is a recipe,
because the specific ingredients
that are 100 percent relevant to
the eventual outcome. One way
of checking what keywords
Google might consider as
relevant is to do a ‘~keyword’ (or
tilde) search.

8. Tip #6
Video and other ‘rich’
content can be useful on a
page to increase
engagement levels, reduce
bounce rates and also to
appear alongside results as
illustrated below.

9. Tip #7
Internal links need to
follow the “reasonable
surfer” patent. It makes
sense in the “perfectly
optimised page” example
here, to link to peppercorn
sauce as an alternative to
béarnaise.

10. Tip #8
Facebook/Twitter/other login
comments are a way of sharing the
content on other platforms. The
direct SEO benefit may be debatable,
but it never hurts to get your content
in front of a large amount of people.
With Google Search Plus Your World,
it could be that adding a Google+
login is more important than
anything else.

11. Tip #9
User reviews add regular content to
the page, which can also be coded to
include microformatting instructions
and add extra elements to your
listings in search engine result pages
(SERPs). Research also suggests that
the more reviews you have on a page
the higher your conversion rate is
likely to be.

12. Tip #10
Newsfeeds only share
content that already exists
elsewhere, but they
contribute to an overall
impression of the page
changing on a regular basis.

13. www.steakdigital.co.uk
twitter.com/STEAKLondon
STEAK Ltd, 62-70 Shorts Gardens, Covent Garden, London WC2H 9AH
Original source: Search Engine Watch +44(0)20 7420 3500, moo@steakdigital.co.uk