A short presentation about us (The Brand Marriage Company) and our approach to brand strategy and building brands, our portfolio and methodology called Brand Marriage System. Krótka prezentacja o nas, naszemu podejściu do budowy silnych marek i biznesów, naszej metodologii Brand Marriage i portfolio.

2. STARBRANDS
—
About Us
© Starbrands / 2013

3. About Us
© Starbrands / 2013
We are a leading strategic
innovation, design and brand
communication company.
We help clients to build strong
{admired + loved} brands
thanks to our core
competencies:
> thorough analytical approach and
tools
-Brand*Marriage Model
-Brand*Seduction Matrix
-CBBE Model
> strategic brand thinking
> strategic creativity
Who we are

4. © Starbrands / 2013
We are strategic
practitioners who worked for
various well known and
established clients and
brands in Poland and in
Europe.
Who we are
About Us

5. About Us We analyse market,
competition, consumers,
shoppers, client`s brand and
its type and strenght of
relation with its target group.
Based on that, we gather
consumer and shopper
insights and devise successful
brand strategy.
Then, we help to implement it
designing thrilling user
experience such as logo,
packaging, website, POS
materials, press/outdoor
advertising.
© Starbrands / 2013
How we work

6. © Starbrands / 2013
We believe that all brands are
born equal and like people,
brands, have souls and are
judged by their:
>physical appearance
>values and lifestyle
>personality
>words and behaviour
Like people, they form
different types of
relationships with customers:
> acquittances
> friendships
> flings
> marriages
of different strength &
longevity.
Our approach
About Us

7. About Us
© Starbrands / 2013
Therefore, we carefully and
thoroughly investigate type &
strenght of brand-consumer
relationship, typical ways
brands seduces consumers in
analysed category, image of
ideal partner and benefits
expected from relationship.
Our approach
Does your brand know how to dance
with its core consumers?

8. STARBRANDS
—
Our Services
© Starbrands / 2013

9. Our Services
© Starbrands / 2013
How can we help you

10. Our Services
© Starbrands / 2013
We conduct a consumer & shopper
marketing studies and develop
brand & shopper strategies.
We design brands and their
identification & advertising
materials (logos, packagings,
websites, sales folders, posters,
etc).
We help brands to communicate
with consumers in Internet and
social media.
We develop new products,
services and brand concepts.
We develop and implement
consumer promotions, loyalty &
motivational programs for
Retailers, Wholesalers & Sales
Reps.
How can we help you

11. STARBRANDS
—
Case study
© Starbrands / 2013

12. Case
study
Grant`s brand
Challenge

13. Grant`s brand
Case
study
We conducted analysis

14. Grant`s brand
Case
study
We devised brand strategy

15. Grant`s brand
We developed brand communication strategy
Case
study

16. Grant`s brand
We prepared communication materials
Case
study

17. STARBRANDS
—
Portfolio
© Starbrands / 2013

18. Portfolio
Example 01
Preparation of
brand identity and
communication
strategy for the
Welsh Language
Commissioner

19. Portfolio
Example 01
Preparation of
brand identity and
communication
strategy for the
Welsh Language
Commissioner

20. Portfolio
Example 01
Preparation of
brand identity and
communication
strategy for the
Welsh Language
Commissioner

21. Portfolio
Example 01
Preparation of
brand identity and
communication
strategy for the
Welsh Language
Commissioner

22. Portfolio
Example 02
Preparation of
branding for the
CWMNI DA brand

23. Portfolio
Example 02
Preparation of
branding for the
CWMNI DA brand

24. Portfolio
Example 02
Preparation of
branding for the
CWMNI DA brand

25. Portfolio
Example 03
Preparation of the
communication
strategy and
branding for the
Gofal brand

26. Portfolio
Example 03
Preparation of the
communication
strategy and
branding for the
Gofal brand

27. Portfolio
Example 03
Preparation of the
communication
strategy and
branding for the
Gofal brand

28. Portfolio
Example 04
Preparation of the
brand identity
concept and
materials for the
Macsen brand

29. Portfolio
Example 04
Preparation of the
brand identity
concept and
materials for the
Macsen brand

30. Portfolio
Example 05
Preparation of
brand identity and
communication
strategy for the
National Youth Arts
Wales

31. Portfolio
Example 05
Preparation of
brand identity and
communication
strategy for the
National Youth Arts
Wales

32. Confidentiality note
The contents of this document are strictly
confidential and are intended solely for the
addressee(s). All the information presented in this
document and all its attachements are intellectaul
and legal property of the STARBRANDS agency
and thus can not be changed, modified,
distributed or copied in any form, without a
written permission of the STARBRANDS agency.
Unauthorised disclosure and/or use of
information contained in this document may
result in civil and criminal liability.
© Starbrands / 2013

33. Thank you
www.starbrandsagency.com