procter and gamble Product mix & products

1. Procter & Gamble
 The Procter & Gamble Company (P&G) is an American multi-national consumer goods corporation headquartered
in downtown Cincinnati, Ohio, founded in 1837 by English American William Procter and Irish American James
Gamble.
 It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these
products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and
Baby, Feminine & Family Care.
 Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks, and beverages

2. Procter & Gamble brands
WITH MORE THAN US$1 BILLION ANNUALLY
• Always menstrual hygiene products
• Ariel laundry detergent
• Bounty paper towels, sold in the United States and Canada
• Charmin bathroom tissue and moist towelettes
• Crest toothpaste
• Dawn dishwashing
• Downy fabric softener and dryer sheets
• Fairy washing up liquid
• Febreze odor eliminator
• Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid

3. • Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
• Head & Shoulders shampoo
• Olay personal and beauty products
• Oral-B inter-dental products
• Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as
Procter & Gamble's largest brand.[2]
• Pantene haircare products
• SK-II beauty products
• Tide laundry detergents and products
• Vicks cough and cold products

4. Dishwashing
Dawn dishwashing liquid
Joy dishwashing liquid
Gain dishwashing liquid
Ivory dishwashing liquid
Haircare
Ascend hair care products
Aussie haircare (shampoos/conditioners/styling aids)
Braun hair care and grooming products
Frederic Fekkai hair care products sold
Hair Food hair care products
Head & Shoulders shampoo
Nicky Clarke hair products
Pantene hair care products (purchased from Hoffmann-La Roche in 1985)
Rejoice haircare products
Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)

5. Menstrual hygiene Healthcare products
Always menstrual hygiene products
Naturella menstrual hygiene products
Tampax tampons
Whisper menstrual hygiene products
Align probiotics
Crest toothpaste
Femibion (acquired from Merck Group)
Fibresure supplements
Fixodent denture adhesive
Iliac/Nasivin (acquired from Merck Group)
Scope mouthwash
Metamucil laxative/fiber supplement (acquired G. D.
Searle & Company in 1985)
Neurobion (acquired from Merck Group)
New Chapter dietary supplements[3]
Pepto-Bismol over-the-counter drug for minor digestive
system upset (acquired as part of Norwich Eaton
Pharmaceuticals in 1982)
Prilosec OTC
Sangobion (acquired from Merck Group)
Seven Seas (acquired from Merck Group)
Vicks cough and cold products
Swisse
Vibovit (children & pregnancy vitamins)

6. Laundry detergents Skin care
Ariel laundry detergent
Bold laundry detergent
Bonux laundry detergent
Cheer laundry detergent
Daz laundry detergent
Downy fabric softener
Era laundry detergent
Dreft laundry detergent
Gain laundry detergent
Ola laundry soap
PMC laundry soap
Tide laundry detergent
Fresco bar soap
High Endurance body washes, deodorants by Old Spice
Ivory bar soap
Olay skin care products (acquired in 1985 as part of
Richardson-Vicks Inc.)
Old Spice aftershave, skin care and hair care products
(acquired Shulton, Inc. in 1990)
Secret antiperspirants and deodorants
Zirh skin care business sold
SK-II (Japanese premium skin care)

7. Household
Ace stain remover liquid
Bounce fabric-softener sheet for dryers. This commercial features a musical soundtrack to the tune of The Outfield's
Love.
Cascade dishwasher detergent
Fairy (known as Dreft in the Netherlands) dishwashing liquid, toilet soap, household soap, laundry detergent and
dishwasher detergent
Febreze odor control
Flash cleaning product
Jar dishwashing liquid and dishwasher detergent
Joy dishwashing liquid
Mr. Clean household cleaners
Puffs tissues
Luvs disposable diapers
Tide detergents
Viakal cleaning products
Vizir laundry detergent
Swiffer cleaning products
Zevo insect control

8. PROCTER & GAMBLE PRODUCT MIX
Laundry
detergents
Household
Health care
Menstrual
products
Haircare
products
Textile
products
Skincare
products
Toothcare

9. P & G PRODUCT MIX (IN DEPTH & WIDTH)