Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Yüksek Süreklilik Çözümleri
Ähnlich wie Yüksek Süreklilik Çözümleri (20)
Mehr von SQLSERVERONCULERI
Mehr von SQLSERVERONCULERI (7)
Yüksek Süreklilik Çözümleri
- 2. Tanımlar ve Kavramlar Yüksek Süreklilk Çözümleri Çözümlerin Karşılaştırılması Diğer Çözümler
- 5. R T O • R P O • Haftalık Aylık Yıllık Süreklilik(%) Kesinti Kesinti Kesinti 90% ("bir dokuz") 16.8 saat 72 saat 36.5 gün 99% ("iki dokuz") 1.68 saat 7.20 saat 3.65 gün 99.9% ("üç dokuz") 10.1 dakika 43.2 dakika 8.76 saat 99.99% ("dört dokuz") 1.01 dakika 4.32 dakika 52.56 dakika 99.999% ("beş dokuz") 6.05 saniye 25.9 saniye 5.26 dakika 99.9999% ("altı dokuz") 0.605 saniye 2.59 saniye 31.5 saniye
- 6. Sistem Kesintileri Planlı Kesintiler Yama ve Service Pack Yüklemeleri Donanım ve Yazılım Güncellemeleri Sistem Yapılandırmaları Veritabanı Bakımları Uygulama Güncellemeleri Plansız Kesintiler İnsan Hataları Çevresel Felaketler Donanım Arzaları Veri Bozulmaları Belirsiz Uygulama Kesintileri
- 7. Database mirroring Failover clustering Transactional vepeer-to-peer replication Log shipping Snapshot
- 8. SÜREKLİLİĞİ ARTTIRMAK Planlı ve Plansız kesintileri azaltarak iş sürekliliği hedeflerini arttırmak VERİLERİ KORUMAK Mevcut verileri korumak ve gerektiğinde en kısa zamanda güvenilir verilere erişmek YÖNETİM KAPASİTESİNİ ARTTIRMAK Entegre yönetim araçları ile kolay kurulum ve yönetim imkanı sağlamak
- 10. İşlemlerin bir parçası olarak verileri aynalamak Client Ağ üzerinden taşınan log akışının Witness sıkıştırılması Principal Mirror
- 11. Ani çöküntülere karşı yüksek erişilebilirlik. Otomatik ve Elle Yük Devri Paylaşımsız bileşenler, verinin iki farklı kopyası Sunucular arasında log akışının sıkıştırılmış taşınması Bozuk veritabanı sayfalarının otomatik düzeltilmesi(auto page repair) Kesintisiz güncellemeler (rolling upgrades)
- 12. •High Safety Mirroring Senkron veri eşitleme, daha fazla güvenilir kopya •High Performance Mirroring Asenkron veri eşitleme, daha yüksek performans •Hedef Sunucudan Raporlama Mirror sunucuların kullanımını arttırmak Kaynak üzerinde raporlama amaçlı kullanımı azaltmak Principal Mirror •Otomatik Sayfa Tamiri
- 13. Donanım bağımsızlığından kaynaklı etkin maliyet Kolay kurulum Otomatik, şeffaf Client istemci yönlendirmesi Witness Principal Mirror
- 14. Farklı Sunucular Ortak Diskler Paylaşımlı disk altyapısı Grup halinde yükdevri Genişletilmiş Özellikler Daha Fazla Pasif Node Sanal Veritabanı Sunucusu Otomatik istemci yönlendirilmesi Diğer yüksek süreklilik çözümleri ile bütünlülük
- 15. 16 node desteği Doğrulama araçları (Cluster Validation Tool) Kesintisiz güncelleme (Rolling upgrades)
- 16. 110010 110010 110010 100101 100101 100101 110010 110010 110010 100101 100101 100101 110010 110010 110010 Active Failover Offline Active Active
- 17. Transactional Replication Peer-to-Peer Replication Raporlama ve Yedekli Çalışma Sorgu Ölçeklemesi ve Yedekli Çalışma Şube4 Merkez Şube1 Şube2 Şubeler Merkez Şube3
- 18. Yüksek performans; saniyelerle ölçülen gecikmeler Sunucu üzerinde düşük yük Donanım bağımsız mimari, etkin maliyet Basit kurulum ve yönetim Transactional replication tipleri: Standard Kolay tasarım , kurulum ve yönetim Raporlama amaçlı üye(subscriber) kullanabilme yeteneği Peer-to-peer Çoklu ana (Multi-master) model Dağıtık uygulamalarda veri bölümlemeyi destekler; yük dengelemesini sağlar Çakışma tespit mekanizması.
- 19. 110010 100101 100101 110010 100101 100101 100101 110010 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010
- 20. Nasıl Çalışır? “West” “East” Logreader Logreader Agent Agent Dist “South” Dist DB DB Distribution Distribution Agent Logreader Agent Agent Dist DB Distribution Agent
- 21. İşlemleri geriden getirerek diğer sunuculara uygulama imkanı Birden fazla ikincil sunucu yapılandırma imkanı Mantıksal hatalara karşı verileri korumak
- 22. 110010 100101 110010 100101 110010 Snapshot Source 110010 100101 110010 100101 110010 110010 100101 110010 100101 110010
- 23. Database Mirroring Monitor Cluster Validation Tool Topology Viewer Replication Monitor Log Shipping Raporları
- 27. Diğer Çözümler
- 28. 11001010 11001010 11001010 11001010 0101 0101 0101 0101 11001010 11001010 11001010 11001010 0101 0101 0101 0101 110010 110010 110010 110010 11001010 11001010 11001010 11001010 0101 0101 0101 0101 11001010 11001010 11001010 11001010 0101 0101 0101 0101 110010 110010 110010 110010
- 29. Satır Versiyonlama Desteği • READ_COMMITTED_SNAPSHOT isolation level • ALLOW_SNAPSHOT_ISOLATION veritabanı özelliği Satır Versiyonlamanın Faydaları • Okuma operasyonları tutarlı verilerden gerçekleşir. • Okuma amaçlı sorgu işlemleri engellenmezler. • Okuma amaçlı sorgu cümleleri verinin son onaylı versiyonuna erişir. • Deadlock sayıları azalır. • Daha az kilit yükseltme işlemi gerçekleşir.
- 30.
- 31. 110010 100101 110010 100101 110010 Online index operasyonları Online veritabanı sayfası ve dosyası geri dönme Online yapılandırma Kullanıclar ve uygulamalar Table Index online operasyonlardan 0 5 etkilenmezler 1 Deleted Deleted 4 2 Deleted 23 3 Deleted 4 7 4 5 5 0 6 3 7
- 32. 110010 110010 100101 100101 110010 110010 100101 100101 110010 110010 110010 110010 100101 100101 110010 110010 100101 100101 110010 110010
- 33. Kısmi Veritabanı Sürekliliği İkincil dosyalara zarar gelmesi halinde veritabanı kısmen hizmet vermeye devam edebilir Primary file group Additional data file groups
- 34. Hızlı Veritabanı Kurtarma Yeniden Başlatma veya Yedekten Dönme Sonrasında SQL Server 2000 Geri Sarma İşleminden Sonra Veritabanına Erişim İleri Sarma Geri Sarma Zaman Veritabanı Kullanılabilir SQL Server 2008 R2 Geri Sarma İşlemi Başladığında Veritabanına Erişim İleri Sarma Geri Sarma Veritabanı Kullanılabilir
- 35. Yedekleme ve Geri Dönme Verinin yedeklenen anda kalıcı kopyası Canlı Geri Dönme Veritabanı sayfası ve dosya grubu bazında yedekten dönme Sıkıştırılmış yekedleme Yedek boyutlarında ciddi azalmalar Daha hızlı yedekleme ve geri dönme Sunucu ve yedekleme seviyesinde uygulama Etkin maliyet – donanım bağımsızlığı Kolay gerçekleştirim
- 36. 1100 1100 1100 1100 1100 1100 1010 1010 1010 1010 1010 1010 0101 0101 0101 0101 0101 0101 0010 0010 0010 0010 0010 0010 1100 1100 1100 1010 1010 1010 0101 0101 0101 0010 0010 0010
- 37. Kaynak kullanım kontrolü Backup OLTP Executive Activity Reports İstek başına limitleme Admin Ad-hoc Tasks Reports Max memory % High Max CPU time Admin Workload OLTP Workload Report Workload Sorgu zaman kısıtlaması İstek sayısı sınırlandırma Min Memory 10% Max CPU 90% Max Memory 20% Eş zamanlı kaynak Max CPU 20% yapılandırma ve izleme Admin Pool Application Pool
Hinweis der Redaktion
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.
- Slide ObjectiveProvide an opportunity to tee up some of the trends we see that will be addressed later in the deck.The business requirements are trends we see impacting our customer’s requirements.The technology changes are technology trends that we see having a significant impact.Feel free to skip this slide or just touch on it quickly if your audience is already familiar with these trends.Slide ScriptAs we look to the future to plan the next versions of SQL Server we take a careful look at bothThe business trends that are changing our customer’s requirements; andThe technology trends that will create new opportunities and challenges in the futureBefore discussing the product investments we’re considering we’d like to take a moment to discuss some of the trends we see being particularly impactful in the coming yearsAs we engage with customers, we learn about the pressures to deliver more real-time information through rich applications while also reducing costs in this new economy. You need a complete approach to managing, accessing and delivering information across your organization to accelerate and improve business decisions. GlobalizationThis is not a new trend but it is one that continues to impact business requirements. As companies centralize distributed operations or grow and acquire more global assets it often drives greater scalability requirements for core corporate applications like ERP.As companies do business in more time zones and increasingly 24x7 online it increases availability requirements including the need to minimize and/or eliminate planned downtime for maintenance.The information platform of the future needs to deliver the scalability and availability to meet these requirements.Consumerization of IT and Web 2.0 Experiences in BusinessToday we all have experience using Internet search to find precise answers to questions instantly and to instantly have access to our personal finance data and yet in a work/business context we are often unable to answer even the most basic questions about our business. This growing disparity in experience between the consumer and business worlds is leading to a user driven demand for business experiences that more closely mirror the experiences users have in their consumer life.Right Information at the Right TimeIt’s no longer good enough to simply keep the business running. There are much higher expectations to create competitive advantage by leveraging the organization’s data.As it becomes more and more feasible to capture, store and analyze increasing volumes of data from increasingly diverse sources those companies that can create competitive advantage by extracting the right information from their data and make it available to people in their organization at the right time will succeed. It should come as no surprise that BI is the #1 priority of many leading CIOs. The informationplatform of the future needs to enable people to leverage all of their data for business advantage in a timely way.IT Agility and Cost EfficiencyThere continues to be cost pressure on IT to increase resource utilization and to manage increasing workloads without increasing staff. We see that today in the strong focus on driving up server utilization through server consolidation enabled by virtualization.At the same time there is increasing pressure to be more agile – to respond to new business needs more quickly and yet 60% of IT budgets are consumed just keeping things running.The data platform of the future needs to deliver high levels of resource utilization, exploit commodity hardware trends, deliver increasing scale without increasing staff and accelerate the delivery of new business solutions.These are big challenges.Thankfully there are some key technology drivers that will change what’s possibleDigitally Born DataAs more and more data is created digitally it becomes possible to have a single data platform to provide an integrated set of services over all your data.VirtualizationBy decoupling the binding between physical and logical resources at many levels (OS/Server Hardware, LUN/physical storage, application/data platform) it becomes possible to provide a much higher level of agility in managing the IT infrastructure.Hardware InnovationLow Cost Highly Capable CPUs: Moore’s law is still at work and the cost of CPUs is still coming down but instead of increasing clock speeds we now have increasing #s of cores in multi-core processors. The challenge now is to re-architect software applications for greater parallelism in order to exploit the increasing # of cores.Memory – Increased Capacity at Lower Cost: Servers can now be configured with 1TB of RAM. This changes the historical design trade-offs made between memory and persisted storage and offers opportunities for new capabilities by optimizing for large memory. This will fundamentally change the I/O characteristics of database systems and enable new architectures that exploit the reduced latency. PowerPivot is an early example of what’s possible here.Raw Storage Costs Continue to Drop: Low cost, industry standard storage wins. It’s possible now to get 1TB of raw storage for < $300. The challenge now is to reduce the operational costs of managing the storage.Smaller More Powerful Form Factors CPU and Storage are becoming available in smaller and more powerful form factors increasing the capability of computing at the edge including mobile and embedded devices – it will become increasingly feasible and desirable to have systems where data is distributed to enable more timely decisions and actions to be made where the action’s happeningIncreasing Energy costs and Environmental Concerns are going to continue to yield hardware innovations that enable dynamic management of power – taking advantage of this while still delivering optimal performance will require a new relationship between the database and the resources provided by the underlying OS and hardware – a relationship that provides bi-directional information about current and future needs and the difference between the currently supplied resources and the total resources available.Cloud ServicesThe Internet represents an opportunity to revolutionize the way data is accessed and processed in much the same way that the standardization of network transport protocols helped push formerly tightly coupled databases and the applications that used them onto separate machines in the 1980s. The greatest impact that services will have on business will come from the inevitable shift toward utility computing within the enterprise. The same platform-level investments we are making in the Cloud will help our enterprise customers embrace utility computing. With the launch of Windows Azure and SQL Azure we are already seeing increasing acceptance of cloud services for business workloads.