Twitter and Facebook – many organizations are using them to further their goals. But what truly works? In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Megan Canon of the San Francisco AIDS Foundation (SFAF), Mike Lawson from the Diabetes Hands Foundation (DHF), and Bhupendra Sheoran from Internet Sexuality Information Services (ISIS), as they share how they’re using these powerful new media tools to connect, engage and build meaningful relationships with the communities they serve, and strategically promote health campaigns, initiatives, and interventions. To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. To hear the recording from this webinar, please visit: https://cc.readytalk.com/cc/playback/Playback.do?id=erkbvp Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org