https://www.youtube.com/watch?v=3P_lzeh7uuM Air Asia – Friendsy Facebook Campaign In 2012 Air Asia started flights from Sydney to Kuala Lumpur. But… they were up against fierce competition and lack of marketing budget. They needed brand awareness…fast So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends The plane would be entirely theirs plus Air Asia would fund a 3-day vacation And they could even choose seats for all of their friends Result? The whole campaign got viral and fan base of Air Asia got increased by 30% It generated a PR worth $1.5 million Around 2,300,000 people engaged with this contest

1. AIR ASIAFRIENDSY FACEBOOK CAMPAIGN

2. STARTING POINT
• Air Asia started flights from Sydney
to Kuala Lumpur
• Air Asia is a small airline compared
to others
• Air Asia wanted to promote their new
flights

3. BUT

4. were up against fierce competition
Air Asia

5. Air Asia were lacking in marketing
budget
They needed brand awareness

6. WHAT AIR ASIA
DID???

7. Air Asia decided to launch
facebook contest

8. AIR ASIA FRIENDSY
• One could win a plane for himself
and up to 302 facebook friends
• Just one need to do is work out
which friends to invite

9. RESULT
• Campaign got viral
• Around 2,300,000 people engaged with
this contest

10. THANK YOU!!!