1. Using APIs for
better Business
Partnerships
Copyright © 2001-2012 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer.

2. A Look Ahead
Two significant forces are changing the face of
business:

3. The Effect of Cloud
• Cloud has commoditized IT and is lowering
the barrier for App developers and startups
• The pace of business change is increasing
and is forcing businesses to focus on their
core competencies

4. The Effect of Mobile & Devices
• The number of mobile devices now exceeds
the number of PCs
• The number of connected devices (Internet
of Things) will exceed the number of
mobile devices by 2020

5. The Net Effect

6. APIs are the Key

7. APIs in the Cloud

8. Mobile and Device APIs

9. A More Digestible Perspective

10. Financial Companies
• B2B initiatives
– Branded stored value cards
– Branded credit cards
– Pay by points
• B2D initiative
– Micro-payments

11. Travel Examples
• B2B initiatives
– Outsourced Mobile App
development
– Travel partners
– Points exchanges

12. The Net Effect
• The structure of IT is changing
• The number of partnerships is going to
grow exponentially
• SaaS providers
• App Developers
• Mobile & Device Partners
• Companies need an API Strategy and
Platform

13. API Strategy
• Focus on Product
– Avoid the proliferation of APIs by moving
the center of gravity to the partner or 3rd
party
• Provide Funding
– Fund each API as you would an enterprise
application
• Structure the Organization
– New Roles
– New Processes

14. API Platform
Analytics
• Measure the impact of
your programs
Developer
Engagement
• Build your developer
and partner ecosystem
Gateway Services
• Secure and protect
your systems
Service
Integration
• Simplify and speed up
development
Lifecycle
Management
• Build the right services
& APIs the right way

15. Our Products
Analytics
Developer
Engagement
Gateway Services
Application
Integration
Lifecycle
Management

16. Developer Engagement

17. Analytics

18. Application Integration

19. Lifecycle Manager
• Ensure standards and practices
are followed
• Define and track multiple API and
service versions and their
dependencies
• Automatically provision APIs,
documentation, etc to the
developer portal

20. In the Cloud or On-Premise

21. Thanks…
Alistair Farquharson, CTO, SOA Software
ajf@soa.com
www.soa.com
@afarqu
@SOASoftwareInc