This session was hosted by Scion Social @SMWBangalore

1. presents
by MEENA SRINIVASAN
Co-Founder/CEO
SCION SOCIAL
26th FEB 2015
Hub: Advertising &
Marketing

2. My Objective
To Share
Proven Ideas & Strategies Which
Can Help
Empower your Events
using the power of
Social Media Marketing

3. Meena -Started my career in
the Windy City CHICAGO 1995
Sidz : Audio Engineer/ Internet
expert

4. Have you ever promoted a
Company Event or Party on
Social Media?

5. Event
Web
Page
Event
Landing
Page
Lead
Capture
System
s
SignUp/
Booking
Platform
Promot
e on
Social
Media
Event
Buzz Pre,
During &
Post
Event

6. HOW TO RUN
A SUCCESSFUL
SOCIAL MEDIA
CAMPAIGN FOR
EVENTS ?

8. Create a
Strategy

9. Get a clear idea on the
TARGET...

10.  Think of a unique, short, memorable branded hashtag
?
#SMWBangalore #SMW2015
 This is a vital element of your event marketing
strategy—all the necessary information, social media
interactions, promotion and campaigns will be tracked
using this hashtag, so you want to invest an
appropriate amount of time and effort into making it
great.
 Is it UNIQUE ?
 Is it SHORT ?
 Is it easy to SPELL / REMEMBER ?

11.  Define a hashtag that meets all the criteria
 Include it in all social messaging relevant to the event,
any special content promoted on blogs or traditional
media, as well as any physical promotional materials

12.  Choose social channels you plan on using to promote
the event . Assign different levels of importance to
each
 For example, if your primary channels are Twitter and
Facebook, schedule all social messaging with
important information—the speaker information,
workshop description, and event details such as
location and relevant times to be published on these
networks first.
 Use other platforms such as YouTube, Instagram or
Pinterest for more descriptive media, such as a video,
a photo or a checklist

13.  Set up an Event
Page dedicated to
all the relevant
information.
 Use the description
field to include all
relevant links, and
introduce the official
event hashtag.
 Post any last-minute
changes to the
event’s Timeline to
update all invited

14.  Write several Tweet templates including the location, time, a
trackable shortened URL of the official event page, as well
as the official event hashtag.
 Take note of all the official Twitter handles of notable
speakers or performers, and introduce them on your brand’s
Twitter account once their attendance is confirmed.

15.  As Pinterest is a
highly visual social
network, add as
many visual
elements as you
can, including
photos, videos, and
infographics.
 Add keywords to
your Pin
descriptions for
greater
discoverability of
your Boards to

16. Actual Results from an International Seminar
Social Media Campaign & Tracking

17. 1. Consistent Fanpage Activity
5 TOP WAYS TO BOOST ENGAGEMENT
2. Run Targeted Ad Campaigns
3. Engage fans: Contests, Quizs
4. Post Promotions, Offers
5. Use Stories, Interesting News
and Fun facts to create a viral effect

18. How To Build Targeted Audience using Ads?

19. Ideal
Post

20. CREATING TARGETED PROMOTIONS
 You can boost an
existing post from
your brand’s page
with the event’s
details, and select
the option for it to
appear to people in
a certain
geographical
location.
 You can choose to
boost to certain
zipcode or city with
a targeted

21.  Create buzz by showing off your greatest assets—your
special guests. Once all your speakers or artists have
been confirmed, take time to track and share their social
media accounts, such as official Facebook Page or
Twitter handle use these to get your event attendees
excited about the talent your event attracts.
 Include the official event hashtag, as well as a call to
action (to register for the event or buy tickets)

22. Other Social Media Channels

23. DURING THE EVENT

24. ENGAGEMENT DURING THE EVENT
 Monitor and engage with attendees on social media
- Select the most descriptive photos and videos from
attendees and repost them on your own channels.
- Address and complaints or suggestions about the event

25. ENGAGEMENT DURING THE EVENT
 Organize on-site promotional campaigns
- In order to encourage attendees to share their
experiences of your event on social media, set up an on-site
promotional campaign that rewards them for tagging their
social messaging with the event’s official hashtag
Take a SELFIE of YOU
or YOUR GROUP
Post it NOW on
Facebook or Twitter
DON’T FORGET
THE HASGTAGs
#SMWBangalore
#SMW2015

26. AFTER THE EVENT

27. POST EVENT BUZZ IDEA
… After THE END 
 Tell your story with Social Media : Photo sharing and
Video Highlights of your event keep the buzz
 Create a Group on LinkedIn: Keep those discussions
going online by creating a LinkedIn group.
 Encourage Guest Blog Posts : A follow-up post featuring a
case study on how they applied that knowledge.
 Engage Speakers : Host a follow-up Webinar to delve
deeper on the conference or similar topic
 “Save the Date” landing page with social sharing

29. SMART PHONES & APPS

31. YOUR TOOL KIT OF APPS
…
Bizzabo
DropBox Asana
Hootsuite HeyTell
ScanPro
http://blog.bizzabo.com/10-apps-every-event-planner-needs

32. EMAIL MARKETING &
WEBINARS

33.  99% of event planners use email marketing in their
event marketing campaigns.*
 44% of email recipients made at least one purchase
last year based on a promotional email.**
 For every $1 spent, $44.25 is the average return on
email marketing investment.**
 64% of decision makers read their email via mobile
devices.**
SOURCE: http://sensov.com/question/is-email-marketing-still-an-effective-way-to-promote-my-
eventmeeting/
* Source: Convention & Exhibition Attendance Marketing Best Practices, 2012.
** Source: Salesforce Blog
DOES EMAIL MARKETING STILL WORK ?

34. EMAIL MARKETING – DOs & DON’Ts
 WHO ARE YOU TARGETING?
Any email marketing campaign is only as effective as your
organization’s database—sending unsolicited emails on a
“shotgun” basis is a waste of time and effort.
 PICKING A PROVIDER
Some of the most popular email marketing services
include ConstantContact, etouches, MailChimp, Benchmark
etc
 WHEN IS THE BEST TIME TO SEND ?
Subscribers are most likely to open an email after 12pm in
their respective timezones, and the most active hours are
SOURCE: http://sensov.com/question/is-email-marketing-still-an-effective-way-to-promote-my-
eventmeeting/

35. EMAIL MARKETING – DOs & DON’Ts
 WHAT ANALYTICS SHOULD
YOU LOOK FOR ? How
many recipients opened your
eblast, which links they
clicked on, did they read your
email on a mobile device or
at their desks? Did they
forward your eblast to
colleagues?
 SPREAD THE WORD
Social sharing links strategically
placed in your email are also a
great way to help recipients
promote your event.SOURCE: http://sensov.com/question/is-email-marketing-still-an-effective-way-to-promote-my-
eventmeeting/

36. WEBINARS
PRE & POST EVENT STRATEGY
 Valuable content: What are you offering to share with
customers, employees, industry leaders? Is it of value
for them to spend an hour online with you?
 Engaging speaker: Webinars should be a mix of good
video presentation and an engaging, interesting speaker
to carry the slides or video clips along.
 Right technology: Having the right tools in place for
your webinar is crucial. Will you have a live Q and A?
Make sure it’s all working correctly; check the links in the
webinar and what the speaker is using as well.
SOURCE: https://www.viralheat.com