The Most Important Rule of Branding

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Maybe you think a having a strong brand is enough – but it’s not. Not only do you have to understand what your brand really is (not just what you want it to be), you have to figure out what your brand, and only your brand, delivers to the marketplace. Without that secure base? Your brand is the walking dead.

Marketing

The Most Important  
Rule of Branding
Tamsen Webster
VP, Strategy
SME Digital | Social Media Explorer

Oh, just the most important  
rule of branding:

In the intersection
between them and you.

You 
Your customers
Your competitors
A Secure Base

It’s what you, and only you,  
can deliver.

Your secure base

☺☺☺

Model adapted from Peterson, Erik and Riesterer, Tim, Conversations That Win the Complex Sale, McGraw-Hill, 2011

(How? Ask us!)
SME Digital | Social Media Explorer
info@socialmediaexplorer.com
www.socialmediaexplorer.com
888-473-1836

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