16 chiello admingle_intro_ m_ashable
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1) adMingle is a social and personal advertising network that allows users to share information from any source to social networks. 2) It has over 100 happy customers and some awards. The company's vision is to change the way social networks are used by adding value to people's shares. 3) adMingle offers various products including awareness campaigns, performance campaigns, affiliate programs, and tools to boost clicks, leads, installations, and acquisitions.
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16 chiello admingle_intro_ m_ashable
- 1. Share Your Passion! ‘Social & Personal Advertising Network’ Presented by: Giampaolo Chiello, Italy co-Founder & CEO giampao@admingle.com, M: +39 347 0661711
- 2. “The Power of the People is much stronger than the People in Power!” Brands Wahim Ghonim PitchShare Your Passion!
- 3. Some adMingle Lovers * 100+ Happy customersSome Awards
- 4. WW Sharing Social Transactions a DAY! Share Your Passion! Potential World Socializing > ~60 hours / month ~7.5 working days
- 5. WW Sharing Social Transactions a DAY! Share Your Passion! Potential Tweets > 600m Videos > 3bn Pictures > 300m Shares > 2.7bn Posts > 56m Check-in > 38m Messages > 64bn World Socializing > ~60 hours / month ~7.5 working days China India Facebook Tencent Whatsapp United States Google + Indonesia LinkedIn Twitter WORLD POPULATION 1 2 3 4 5 6 7 8 9 10 11
- 6. /’mingle/ - ‘share any piece of information from any source to any social networks’ Share + Value = Vision Share Economy Share Your Passion!
- 7. /’mingle/ - ‘share any piece of information from any source to any social networks’ Share + Value = Vision Social Economy Share Your Passion! to Share to Mingle
- 9. How? Change the way we ‘do’ social networks! Share Your Passion!
- 10. Campaign Process & Source Share Your Passion! analytics Nano-Publishers ACCEPT / REJECT Gather Data Website E-Commerce Websites Affiliate Websites Publish Campaign Campaign Brief Segmented Nano-Publishers (Users)
- 11. Technology & Innovation Change the way we ‘do’ social networks! Share Your Passion!
- 12. • Legitimate Country – Clicks belong to the country the campaign takes place • Legitimate IP – Clicks that are not in adMingle IP fraud list • Click count limitation per IP number – adMingle counts up to 3 clicks for each IP traffic • Legitimate Click behavior – adMingle checks the click traffic per user – adMingle checks unusual peaks in number of clicks • Duplicate Clicks – adMingle checks whether there are duplicate clicks and eliminates their count Share Your Passion! Anti Fraud System
- 13. Scoring System Structure Active Usage Content Quality User Popularity Personal CPM True Reach Scoring Local Remote adMingle Scoring System is composed from three main calculation ‘Elements’ Those elements are calculated & distributed between two different user layers. The system not only analyzes the first level followers which we call locals but goes deeper to find the true reach and impact of the user by analyzing second level connections which are called remote users. Share Your Passion!
- 14. Currently Available Share Your Passion! adMingle.Effect Awareness Campaigns True Reach based via Twitter adMingle.Click Cost per click campaigns Multiple social networks
- 15. Campaign Summary Change the way we ‘do’ social networks! Share Your Passion!
- 16. Campaign DemographicsShare Your Passion! 70.21 % 27.66 % 2.13% 25-34 35-54 55+ Demographics Ancona, 0.47% Cremona, 0.47% Genova, 1.89% Latina, 0.47% Lecce, 1.42% Milano, 12.47% Monza e della Brianza, 2.36%Pisa, 0.47%Pistoia, 0.47% Roma, 12.74% Teramo, 0.47% Torino, 3.77% Verona, 13.21% Agrigento Ancona Arezzo Ascoli Piceno Bari Bergamo Bologna Brescia Age Gender Location Man, 45% Woman, 55% Man Woman
- 17. Campaign PerformanceShare Your Passion! 17 1,606 920 784 928 689 4216 1,282 623 368 394 286 00 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Total Clicks Costed Clicks Click Performance t.co, 5.15% facebook.com, 30.92% m.facebook.com, 35.05% Google Plus, 17.52% Other, 11.36% t.co facebook.com m.facebook.com Google Plus Other Traffic Source Message Screen Shots 4,500 5,000 5,500 6,000 12/02/2014 5,964 5,000 Total Clicks Paid Clicks 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,371,776 True Reach
- 18. Products Share Your Passion! adMingle Connect API for third party developers & Social Scoring Value Sales adMingle.Effect Awareness Product; aCPM – Cost Per Reach adMingle.Click Performance Product; aCPC – Cost Per Click adMingle.Club s Affiliate Program adMingle.Play User Generated Video Campaign CTR.Booster Display Advertising Booster Mingle.Button E-commerce Notifier & Loyalty adMingle.Lead Lead Generation; aCPL – Cost Per Lead adMingle.Quest Acquisition Product; aCPA – Cost Per Acquisition adMingle.Install aCPI – Cost Per Install
- 19. “to change the way we share on social networks by Adding ‘value’ to people shares” Why?Share Your Passion!