The document discusses how social media use has increased across all age groups and discusses its growing role in politics. It notes that Obama's 2008 campaign heavily invested in digital platforms like social media to engage with voters. However, campaigns in 2010 did not focus as much on social media. Now, campaigns are being forced to change and use new technologies like social media and mobile to reach voters as traditional media declines. The document provides tips for using social media effectively in political campaigns, such as growing contact lists, targeted online ads, and timely, disciplined messaging.
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Graham Davis - Social Media in Politics
1. Social Media in Politics
@GrahamDavis
Truscott Rossman
gdavis@truscottrossman.com
2.
3. Not just for the kids anymore
• 72 percent of online adults use at least one social
networking site
• Biggest increase: ages 65 and over (13 percent in
spring 2009; 43 percent today) – majorities in all age
groups except 65+
• Relatively even among urban, suburban and rural
online audiences (74, 71 and 69 percents)
• Relatively even among income levels (75 percent of
sub-$30k; 71 percent of $75+k)
Source: Pew Internet and American Life Project, August 5, 2013
8. Obama 2008
• Invested heavily in
digital: social media +
data
• State-level teams
supported by Chicago
HQ
• New media teams
worked separately
from overall
communications staff
and closely with
organizing teams
9. State Level in 2010
• More or less a
traditional campaign
effort
• Relatively weak social
media presences for
candidates
• Social media as
afterthought
25. Cory Booker: Mayor of Newark, New Jersey
“We are syndicators of information. We are media outlets!”
26. Cory Booker’s Five Rules of
Social Media
1. “Do not erase a tweet – ever.”
2. “I always try to retweet my critics”
3. “Tweeting isn’t extra – it’s a priority.”
4. “You never know the power of a random act of
kindness.”
5. “Change the discussion.”
40. Online advertising for
campaigns
• Target by demographics, behaviors, voting
history/record, political affiliation
• Target using email list
• Target trending hashtags on Twitter
• In-stream cookie targeted video advertising
63. Questions?
Stay in touch!
@GrahamDavis
gdavis@truscottrossman.com
facebook.com/GDavis
Hinweis der Redaktion
2004 showed need to run different kind of race
2008 - first election social media played major role
Local TV remains a top news source for Americans with almost half saying they watch regularly, but future demographics do not bode well. According to a Pew Research Center survey, the number of adults under 30 who are regular local news viewers has dropped precipitously, from 42% in 2006 to just 28% in 2012.1
As for how consumers are engaging with news content through devices, about one-third own a tablet and 45% own a smartphone and both devices are helping to increase news consumption according to the report. "Fully 64% of tablet owners say they get news on their devices weekly and 37% report they do so daily," was written in the report. "The trend is nearly identical for smartphone owners - 62% get news on their device weekly and 36% do so daily."
"Last month, 32 percent of my traffic came from mobile," Raju Narisetti, then the head of The Wall Street Journal's Digital Network, said in a February presentation at the Digital Media Strategies conference in London. "A year ago it was 20 percent and a year from now it will be 50 percent."
1. Once caught flak for deleting a tweet re: Mark Sanford - better to stand by your mistakes
2. Shows authenticity - also will help your fans respond with positive message
3. "We are syndicators of information," Booker said, waving his arms around to indicate Everybody. "We are media outlets."
4. SHows up to help citizens with shovel after snow – or
