Social Media at NJPAC

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Social Media Club North Jersey

Presented by Josh Balber and Michael Scasserra 10/27 for Social Media Club North Jersey

Weiterbildung und Persönlichkeitsentwicklung

Social Media at NJPAC:
Patron Relationships
in a Changing Environment
Josh Balber
SeniorDirectorof Public Affairs, NJPAC
Michael Scasserra
Creative Director, NJPAC

Social Media GOALS forNJPAC:
• Awareness
• CustomerService &Feedback
• PR/Marketing
• NJ’s Town Square
• Target a YoungerDemographic

4,754 “Likes”
65% female
33% male
Over 500 monthly
activeusers
19 countries
Facebook ads
Facebook.com/NJPAC

92 Subscribers
10,430 channel
views
Hundredsof
uploads
Playlists
Nonprofit status
YouTube.com/NJPACtv

1,105 followers
86 lists
According to
Klout, NPAC isa
“curator’
@NJPAC

NJPAC Virtual
Town Square
Comments
Blog
Social Media
links/feed
Survey

How else are we tooting ourhorn?
• E-newsletters
• Flickr
• Livestream
• Bit.ly
• Foursquare
Courtesy of Sonny Rollins

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