Eve mayer orsburn's smcfw presentation
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Eve mayer orsburn's smcfw presentation
- 1. Presented by… Eve Mayer Orsburn
- 2. WHAT IS SOCIAL MEDIA? An ONLINE COMMUNITY shared with people who like and do similar things that you like and do A place to have a CONVERSATION with colleagues, fellow consumers, and customers A place where people GIVE and GET information about things that interest them Social Media is simply people COMMUNICATING through new technologies
- 3. WHAT DOES SOCIAL MEDIA INCLUDE? TRIPADVISOR : considered a social media vehicle because it allows users to ‘rate their experience’ FACEBOOK : the largest social media network FOURSQUARE : social media application that shares a user’s ‘location-base’ TWITTER : a micro-blog network LINKEDIN : largest professional network Other social media: Flickr , Yelp , YouTube , Blogs , MeetUp , Reddit , and StumbleUpon
- 5. “ Start with the end in mind.” - Stephen R. Covey from The 7 Habits of Highly Effective People WHAT IS THE GOAL?
- 9. 4: THE SOCIAL MEDIA EQUATION
- 10. 4: THE SOCIAL MEDIA EQUATION Share information about not only your brand but the expertise your clients and prospects come to you for.
- 11. 4: THE SOCIAL MEDIA EQUATION 1) Humor 2) Controversy 3) Emotion
- 12. 4: THE SOCIAL MEDIA EQUATION Listen and Respond - Daily!
- 13. 4: THE SOCIAL MEDIA EQUATION Ask for what your company needs to achieve specific business goals.
- 16. FACEBOOK STATISTICS Over 650 million active users around the world Average user age is 38 and rising Over 41.6% of the U.S. population is on Facebook; * 50% of active users spend time on Facebook daily More than 1.5 million local businesses have a Fan Page * Updated Jan 2011 (source: Social Media Today)
- 18. TWITTER STATISTICS Over 200 million users worldwide * 110 million daily tweets * 39: Average age of Twitter user Strong Business to Consumer Presence Organizations leveraging Twitter include: Restaurants, Medical Practices, Lawyers, & Celebrities *Updated Jan 2011 (source: Forbes Mag.)
- 20. LINKEDIN STATISTICS Network of 100 million professionals from around the world Average user age is 44 A new member joins approximately every second . Execs from all Fortune 500 companies are LinkedIn Users 85% of US companies plan to recruit w/ LinkedIn this year Average HH Income = $110,000 11 mil. users in Europe; 4 mil. / The UK; 1 mil. / Spain
- 23. Want Access to more Social Media Know How & Free Tips? Visit us online at: www.SocialMediaDelivered.com Or follow us at: Twitter.com/SocialMediaDel Connect with me at… Email: Eve@SocialMediaDelivered.com Office: +1 469.248.0616 LinkedIn: www.LinkedIn.com/in/EveMayerOrsburn Twitter: www.Twitter.com/LinkedInQueen LET’S CONNECT