Presented by Barry Chandler, @thebarblogger

1. CONTENT STRATEGIES
Barry Chandler

2. CUSTOMERS HAVE NEVER BEEN SMARTER

3. MARKETING IN 2011 IS EARNED, NOT BOUGHT

4. WHY SOCIAL MEDIA MIGHT NOT BE FOR YOU
• Your business isn’t social
• You don’t want to know
• You’re seeking short term gains
• You want instant results

5. WHO CARES?

6. FACEBOOK

7. FACEBOOK CONTENT
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
INTRODUCE NEW STAFF
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
LOCAL EVENTS
REPLIES & COMMENTS

8. TWITTER
THE ANSWER TO “WHAT’S HAPPENING”

9. TWITTER FOR BARS
LISTEN TO WHAT’S GOING ON LOCALLY
RUN TWITTER-ONLY PROMOTIONS
ASK FOR CUSTOMERS TO NAME MENU ITEMS
RESPOND TO CUSTOMER QUERIES
FIND NEW CUSTOMERS
SOLVE CUSTOMER’S PROBLEMS
KEEP AN EYE ON COMPETITORS

10. TWITTER NO-NOS
ADVERTISING INSTEAD OF LISTENING AND ENGAGING
SPAMMING FOLLOWERS WITH DIRECT MESSAGES
GOING TOO FAR OFF BRAND
LAZILY LINKING YOUR TWITTER ACCOUNT TO FACEBOOK

11. TWITTER USES
PROMOTE EVENTS SPARINGLY
TWITTER TUESDAY OR TWITTER THURSDAY
CONTESTS TO GAIN FOLLOWERS
RETWEET INTERESTING TWEETS
SHARE FEEDBACK

12. FINDING LOCAL TWITTER USERS

13. TRACTION
TELL YOUR CUSTOMERS HOW TO FIND YOU
REMIND THEM TO TWEET, CHECK IN & REVIEW
ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE
INCENTIVIZE YOUR CUSTOMERS TO ENGAGE

14. BEING PART OF THE CONVERSATION

15. HOOTSUITE.COM

16. HOOTSUITE.COM

17. GOOGLE.COM/ALERTS

18. QUESTIONS
TWITTER.COM/THEBARBLOGGER
FACEBOOK.COM/THEBARBLOGGER
THEBARBLOGGER.COM
INTERACTIVEHOSPITALITY.COM
BARRY@THEBARBLOGGER.COM