Holly Brown's content-rich presentation explores how to identify and activate influencers outside of your customer base. In the prezo, you'll learn how to:
- Develop audience-based content distribution strategies
- Identify and activate Communities of Interest outside your owned properties
- Use Social Bridging to ID key influencers and give them reasons to connect and share
- Expose and promote the Influencers – make them easy to find and follow
24. Activating Influencers Influencer recruitment and tool set plan Identify influencers in each segment Attempt to enroll in influencer program Give them exclusive tools to help themselves and help you Coordinate with internal PR to ensure unified approach.
25. Awareness, Conversation, Amplification Community driven web properties that are active in reaching and engaging our segment Influencers that are active in reaching and engaging our segment Customers Partnersthat can distribute and amplify our message to their own communities
34. Community of Interest Infused Marketing Methodology Programmatically Activating “Owned and Un-owned” channels Develop campaigns and content - deploy it across channels Optimize and extend Develop a plan for penetration of social spaces What are the points of entry for content and conversation? COI Identify the communities of interest
35. Program Delivery Model Customer Acquisition Plan Focused on Identification and Integration with Communities of Interest and Key Influencers Interactive Design and Development + Content Creation and Distribution Digital Marketing Management + Reportingand Adherence to SLAs Technology Platforms and Innovation: Open Source, Standards and R2i Proprietary Platforms copyright r2integrated, LLC 2009 – confidential and proprietary
Search and SocialAll kinds of decisionsBrands are becoming Publishers
But first 6 Quick Truths…
Search and SocialAll kinds of decisionsBrands are becoming Publishers
Search and SocialAll kinds of decisionsBrands are becoming Publishers
Search and SocialAll kinds of decisionsBrands are becoming Publishers
This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
You may have seen this before in a previous webcast
Search and SocialAll kinds of decisionsBrands are becoming Publishers