This document discusses challenges around the affordability of oncology drugs in the Netherlands and potential solutions. It notes that spending on expensive oncology drugs has increased 15% in recent years. To maintain affordability and accessibility, the Netherlands uses measures like rational pharmacotherapy guidelines and price negotiations. However, these may not be appropriate for new personalized medicines and combination therapies. The document argues that personalized reimbursement models based on a drug's actual value and outcomes for patients are needed to optimize value and deal with future treatment approaches. Collaboration between stakeholders is important to sustain affordability while ensuring access to innovative therapies.