If you are interested in boosting your Sales & Marketing Data and Intelligence, we at SMARTe Inc. ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target. For more information, please visit our website: www.smarteinc.com

1. Top indicators shaping your
permission-based marketing databases

2. Some opening thoughts
• It is very imperative to realize the nitty-gritty’s when you are planning a lead generation
campaign
• A relevant & accurate contact database is considered to be the primary step for driving a
successful email marketing campaign
• While buyer trustworthiness is important, it is also very vital to devise a marketing strategy that
helps you in generating good solid leads
• You need to focus more on converting the prospects while formulating your directed campaigns

3. Below are few indicators that help you to generate your ideal database
Sincerely honor privacy regulations
Make them believe through relevancy
Content is still the king
Make it easy to access what you offer
Being socially online
Use ‘retargeting’ across channels
Engage with domain experts

4. Sincerely Honor Privacy Regulations
• Nobody likes to receive an email from an outsider. One can
either ignore it or mark it as spam
• Take utmost care in complying with the privacy regulations
from each email addresses country origin within your
prospect database
• There are numerous country specific regulations governing
commercial electronic communication (email), that
requires prior opt-in consent from the recipient. Thus it is
vital to understand these regulations and strategize your
data around it
• Even when specific opt-in is not required, it’s better to stick
to generic regulations like the ‘CAN-SPAM’; providing an
easy ‘Unsubscribe’ mechanism to recipients

5. Make Them Believe Through Relevancy
• Would you ever share your professional information to an
unknown caller or email without gazing their intent? The
answer would (or should) be a big ‘NO’
• You must build confidence and raise the recipient’s interest by
putting forward a solid objective reason for assisting your
contact collection program
• Try to attract them through an incentivized program and
convince them to fill out your forms or respond to your emails
by sharing free coupons, exciting contexts, loyalty programs,
eBooks, useful free content, etc.
• Try guessing the latest concern areas or trends in your target
market – and build and offer something which address those
areas

6. Content Is Still The King
• For all marketing operations, take for AdWords PPC
campaigns, event booth adverts, SEO, etc. content is still
considered very important that can make or break a campaign
• Similarly, the prominence of content cannot be neglected here
as well. It’s been seen that listening to clients by understanding
their behavior, their area of interest, and their brand loyalty
makes a substantial impact on your marketing campaigns
• This will assist you in knowing your customer and also help you
to build appealing and effective content that meets your
customers’ factual expectations

7. Make It Easy To Access What You Offer
• After building sufficient interest for the users and making them
click on your information, you would hardly want them to
waste their time by filling many fields or getting frustrated
waiting for the subscription page to load
• Make the subscriptions page quick and simple along with it
loading faster
• Don’t forget to highlight the call to action button of your mailer
to simplify your interested user’s registration before designing
the layout

8. Being Socially Online
• The web and social media have become the corner stones of
every marketing campaign and so you must not miss out on
them here as well
• Try to place your call to action button asking for subscriptions
to your mailer into multiple, if not, every web form on your
website
• Build distinctive landing webpages for augmenting your
contact database if you are planning an incentive or poll based
campaign. This will build web page stickiness along with
creating your brand awareness
• Utilize the potential of Facebook and LinkedIn for starters, by
posting your offerings and updates to take advantage of these
channels to place a registration form into them. Surely you will
succeed in enticing some interest!

9. Use ‘Retargeting’ Across Channels
• Using visitor data collected through ‘Cookies’ are now a days
used extensively to ‘re-target’ audience across the web and
social media
• Have a relevant and consistent message in retargeting ads; to
get that brand recall and consistent call to action
• Try to test out the best content + design + call to action to be
used in retargeting and then stay with the one that works
perfectly towards your campaigns
• Encourage your audience to sign-up by providing multiple
interactive programs through focused retargeting

10. Engage With Domain Experts
• Contact data may not be your core competency, or you might
not get enough time to focus on it
• In such cases, you can turn to a well-known and domain
specialist and custom-built data providers who specialize in
generating consent based contact data
It’s fun to get people excited about what you can do for them! Try
out some of these points and you should be able to generate
interest from your potential buyers.

11. Want to know how we can help?
If you are interested in boosting your Sales & Marketing Data and Intelligence, we at SMARTe
Inc. ensure that your marketing and sales teams work in sync-marketing executing successful
programs and feeding qualified leads into the pipeline; sales hitting with the right value
proposition to the right prospects, thus putting more efforts in closing deals rather than
pondering whom to target.
For more information, please visit our website: www.smarteinc.com
Have Questions? Reach us
+1(408)8348842 marketing@smarteinc.com