Finding the Right Design Studio
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John Hanawalt, Senior Visual Designer, Elefint Designs Matthew Scharpnick, Co-founder & Chief Strategy Officer, Elefint Designs This session will cover the basics of each element of the web design and development process, from strategy and design to long-term objectives. Special attention will be given to the ideal ways to select and work with studios to produce great websites. This session is open to all levels of expertise, but aims to provide valuable knowledge even to those familiar with the design process.
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Finding the Right Design Studio
- 1. MATTHEW SCHARPNICK Chief Strategy Officer JOHN HANAWALT Senior Visual Designer elefint | elefintdesigns.com
- 2. Finding the right studio for you • Small can be good and bad • Not all design is the same • Work is more important than RFP responses elefint | elefintdesigns.com
- 3. Being a good client Is just as important as choosing the right studio elefint | elefintdesigns.com
- 4. Being a good client • Involve the right people • Get clarity and consensus • Have a single point of contact • Respect their expertise elefint | elefintdesigns.com
- 5. Being a good client • Frame feedback in terms of strategic goals rather than likes or dislikes • Don’t be afraid to ask questions • Be responsive/don’t vanish elefint | elefintdesigns.com
- 7. Your brand Is the collection of feelings and ideas your audiences have about you elefint | elefintdesigns.com
- 8. Your brand Aligns narratives and expectations elefint | elefintdesigns.com
- 9. Your brand Opens doors elefint | elefintdesigns.com
- 10. Your audiences and your goals for them • Looking for overlap • Personas elefint | elefintdesigns.com
- 11. UX + INTERACTION DESIGN elefint | elefintdesigns.com
- 12. Translating strategy into design • What is a wireframe? • How to evaluate it elefint | elefintdesigns.com
- 13. Think of the user • Create an easy and intuitive experience for your clients and customers elefint | elefintdesigns.com
- 14. Things must be easy • Especially in the digital world • People scan rather than read • This goes double for websites elefint | elefintdesigns.com
- 15. Content strategy • What information is relevant to whom? • When? • How do we make it easy to find? elefint | elefintdesigns.com
- 16. VISUAL DESIGN elefint | elefintdesigns.com
- 17. Design is… • A tool for conveying information, inspiring action, and achieving strategic goals • Not decoration elefint | elefintdesigns.com
- 18. Design is… • A representation of your brand • Tied to strategy • An iterative process elefint | elefintdesigns.com
- 19. From wireframes to… • Mood boards • Element collages and style tiles • Comps elefint | elefintdesigns.com
- 20. Evaluating design • How does it work, not just how does it look • Prescriptive feedback is limiting • Make design changes during the design phase of the project elefint | elefintdesigns.com
- 21. INFORMATION DESIGN elefint | elefintdesigns.com
- 22. Understanding source data elefint | elefintdesigns.com
- 23. Data is not information • Information is not wisdom • Charts do not equal truth elefint | elefintdesigns.com
- 24. Practical point: data density elefint | elefintdesigns.com
- 26. Bringing it all to life • Is everything working? • Understand how your site works • Changes to strategy or design can be costly at this point elefint | elefintdesigns.com
- 27. Content Management • What is a CMS? • Who is responsible for what? • Content management is content strategy elefint | elefintdesigns.com
- 28. MOVING FORWARD elefint | elefintdesigns.com
- 29. Keeping it going • Don’t ruin great strategic design as you go forward—have a plan • Good content is better than more content elefint | elefintdesigns.com
- 30. Maintenance • What can and cannot be done in-house • Don’t break the site elefint | elefintdesigns.com
- 32. THANK YOU. QUESTIONS? MATTHEW matthew@elefintdesigns.com JOHN HANAWALT john@elefintdesigns.com KEEP UP WITH ELEFINT elefint | elefintdesigns.com