Ritu Sharma: Leveraging Social Media for Events

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Ritu Sharma, Co-Producer, Social Media for Nonprofits Ritu has produced seven sold out events in cities around the country for Social Media for Nonprofits. In this hands-on and interactive session, attendees will learn how to leverage social media for ticket sales, outreach and engaging with the right demographic and gain skills that can be applied to galas, friendraising and fundraising events.

Technologie Business

Leveraging Social Media
for Events
Ritu Sharma - @ritusharma1
Social Media for Nonproﬁts

@ritusharma1
Thursday, November 17, 11

Why Social Media?

• Increase your reach
• Relatively low cost
• Viral effect- friends of friends/
networks

@ritusharma1
Thursday, November 17, 11

Post on Facebook

Thursday, November 17, 11

Post Event on LinkedIn

@ritusharma1
Thursday, November 17, 11

Community Calendars/
Secondary Platforms

Thursday, November 17, 11

Invite via Email!

Thursday, November 17, 11

Invite

• Invite all your Friends & Followers
on Respective Platforms
• Invite via Multiple Channel- Email,
LinkedIn, Facebook.

@ritusharma1
Thursday, November 17, 11

Create an Event Hashtag
(e.g. #SM4NP)
www.twubs.com

www.tagal.us

@ritusharma1
Thursday, November 17, 11

Promote

1. Post Regular Updates- Pictures, Speakers,
Awards, Awardees, Auction Items, Sponsors,
Partners and even Attendee Stories.
2. Post More Pictures & Videos vs.
announcements (cute stuff helps!)
3. Invite Attendees to RSVP as they Register
Thursday, November 17, 11

Continued.....

• Be Sure to Tag Speakers, Partners and Pretty Much
Anyone you can Tag.
• Budget Permitting- Run a Few Facebook Ads
• Target Your Demographic Narrowly
• Target Each Speaker/Awardee Organization
• Target All Nonproﬁts (Relevant)
• Target Based on Your Facebook Insights
Thursday, November 17, 11

• Schedule Regular Event, Speaker, Awardee,
Important Deadline Related Tweets
• Post Tweets That Showcase the Work/
Organization of Your Speakers/Partners/
Attendees/Sponsors
• ReTweet & Reply RELIGIOUSLY!
• If Multi-City/Geographically Diverse-
Follow Your Demographic in those
Locations.
Thursday, November 17, 11

Productivity Tools

• Hootsuite
• Automatic Scheduling
• Mass Tweeting (Only when Appropriate)
• Mass Direct Messaging (Be Very Careful/
Selective)

Thursday, November 17, 11

Productivity Tools
Continued...

• Simply Measured/RowFeeder/
Exportly
• Gather Data Rich Worksheets
• See Who is Following You
Thursday, November 17, 11

Rowfeeder/Exportly
Top$Time$Zones$
(GMT,05:00)#Eastern#Time#(US#&#Canada)# 32%$
Users$by$#$of$Followers$
(GMT,08:00)#Paciﬁc#Time#(US#&#Canada)# 28%$

(GMT,06:00)#Central#Time#(US#&#Canada)# 17%$ !0!to!100!!
15%$
(GMT,05:00)#Quito# 9%$ 25%$ !100!to!500!!
(GMT,07:00)#Mountain#Time#(US#&#Canada)# 3%$ 11%$ !500!to!1000!!
(GMT,09:00)#Alaska# 1%$
!1000!to!2500!!
(GMT)#London# 1%$ 15%$
34%$ !>!2500!!
(GMT,03:00)#Greenland# 1%$

(GMT,10:00)#Hawaii# 1%$

(GMT+01:00)#Amsterdam# 1%$

0%# 10%# 20%# 30%# 40%#

Thursday, November 17, 11

Make Your Event Social
• Create & Engage Check-in on
Facebook & Foursquare

Thursday, November 17, 11

Make Your Event Social
Provide a Twitter Wall- via free services like
tweetchat.com & Twitterfall.com

Thursday, November 17, 11

Express Gratitude!
• ReTweet/Reply
• Thank & Recognize Volunteers,
Key Supporters Speakers
• Call & Email
@ritusharma1
Thursday, November 17, 11

Thank You!

Questions?
@ritusharma1
Thursday, November 17, 11

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Ritu Sharma: Leveraging Social Media for Events

1. Leveraging Social Media for Events Ritu Sharma - @ritusharma1 Social Media for Nonproﬁts @ritusharma1 Thursday, November 17, 11

2. Why Social Media? • Increase your reach • Relatively low cost • Viral effect- friends of friends/ networks @ritusharma1 Thursday, November 17, 11

3. Post on Facebook Thursday, November 17, 11

4. Post Event on LinkedIn @ritusharma1 Thursday, November 17, 11

5. Community Calendars/ Secondary Platforms Thursday, November 17, 11

6. Invite via Email! Thursday, November 17, 11

7. Invite • Invite all your Friends & Followers on Respective Platforms • Invite via Multiple Channel- Email, LinkedIn, Facebook. @ritusharma1 Thursday, November 17, 11

8. Create an Event Hashtag (e.g. #SM4NP) www.twubs.com www.tagal.us @ritusharma1 Thursday, November 17, 11

9. Promote 1. Post Regular Updates- Pictures, Speakers, Awards, Awardees, Auction Items, Sponsors, Partners and even Attendee Stories. 2. Post More Pictures & Videos vs. announcements (cute stuff helps!) 3. Invite Attendees to RSVP as they Register Thursday, November 17, 11

10. Continued..... • Be Sure to Tag Speakers, Partners and Pretty Much Anyone you can Tag. • Budget Permitting- Run a Few Facebook Ads • Target Your Demographic Narrowly • Target Each Speaker/Awardee Organization • Target All Nonproﬁts (Relevant) • Target Based on Your Facebook Insights Thursday, November 17, 11

11. • Schedule Regular Event, Speaker, Awardee, Important Deadline Related Tweets • Post Tweets That Showcase the Work/ Organization of Your Speakers/Partners/ Attendees/Sponsors • ReTweet & Reply RELIGIOUSLY! • If Multi-City/Geographically Diverse- Follow Your Demographic in those Locations. Thursday, November 17, 11

12. Productivity Tools • Hootsuite • Automatic Scheduling • Mass Tweeting (Only when Appropriate) • Mass Direct Messaging (Be Very Careful/ Selective) Thursday, November 17, 11

13. Hootsuite Thursday, November 17, 11

14. Productivity Tools Continued... • Simply Measured/RowFeeder/ Exportly • Gather Data Rich Worksheets • See Who is Following You Thursday, November 17, 11

15. Rowfeeder/Exportly Top$Time$Zones$ (GMT,05:00)#Eastern#Time#(US#&#Canada)# 32%$ Users$by$#$of$Followers$ (GMT,08:00)#Paciﬁc#Time#(US#&#Canada)# 28%$ (GMT,06:00)#Central#Time#(US#&#Canada)# 17%$ !0!to!100!! 15%$ (GMT,05:00)#Quito# 9%$ 25%$ !100!to!500!! (GMT,07:00)#Mountain#Time#(US#&#Canada)# 3%$ 11%$ !500!to!1000!! (GMT,09:00)#Alaska# 1%$ !1000!to!2500!! (GMT)#London# 1%$ 15%$ 34%$ !>!2500!! (GMT,03:00)#Greenland# 1%$ (GMT,10:00)#Hawaii# 1%$ (GMT+01:00)#Amsterdam# 1%$ 0%# 10%# 20%# 30%# 40%# Thursday, November 17, 11

16. Make Your Event Social • Create & Engage Check-in on Facebook & Foursquare Thursday, November 17, 11

17. Make Your Event Social Provide a Twitter Wall- via free services like tweetchat.com & Twitterfall.com Thursday, November 17, 11

18. Storify.com Thursday, November 17, 11

19. Express Gratitude! • ReTweet/Reply • Thank & Recognize Volunteers, Key Supporters Speakers • Call & Email @ritusharma1 Thursday, November 17, 11

20. Thank You! Questions? @ritusharma1 Thursday, November 17, 11

Ritu Sharma: Leveraging Social Media for Events

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