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Monetizing Facebook

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Social Media for Nonprofits
Social Media for Nonprofits
TechnologieBusiness
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MONETIZING FACEBOOK PRESENTED BY Rich Levy Lauren Winkler
SAVE A CHILD’S HEART
SAVE A CHILD’S HEART CHALLENGE
MY CHALLENGE
MY ORIGINAL PLAN
HOW IT REALLY HAPPENED…
MY FACEBOOK
THE FACEBOOK APP
MY PERSONALIZED PAGE
CAMPAIGN COMPLETED
RESULTS • $719,018 raised • $15,000 average/champion • 12,993 visitors • 80% of social donors new • >8% facebook visitors became donors
TURN DONORS TO FUNDRAISERS
5 LESSONS LEARNED 1. Inspire your champions 2. Give them real tools 3. Premade templates & posts 4. Let champions compete 5. Make them proud of their social impact
KEY SUCCESS FACTORS 1. Do something bold every now and then 2. Rally your troops around a unique date 3. Set specific personal goals ($10K) and let your fundraisers surpass it 4. Encourage visibility and hall of fame for top fundraisers 5. Measure social impact, not only $$ raised
Q&A
THANK YOU rich@give2gether.com support@give2gether.com

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Monetizing Facebook

Hinweis der Redaktion

  1. Save a Child’s Heart (SACH) provides pediatric cardiac care for children worldwide from developing countries who suffer from heart disease.
  2. Talk about the Climb Your Heart Out. The goal and the target.
  3. Talk about the Climb Your Heart Out. The goal and the target.
  4. I signed on. What my tactic was for accomplishing the challenge.
  5. My plan was good but things turned out differently. Spreading awareness and campaigning for Climb Your Heart Out online was the most effect way. Facebook was the biggest help for raising the money.
  6. Share my personal information on my Facebook page. Not so many friends. Each time someone donated I updated my status thanking them and linking my personal g2g fund raising page.
  7. First challenge completed. Raised the $10,000.
  8. Climb Your Heart Out was able to get 13 people to take the challenge of fundraising the $10,000 and climbing the mountain. More than $700,000 was raised in total.
  9. ShowShow Lauren’s FR PageAll your donorsDiscuss conversion RatesShow reportshttp://www.give2gether.com/npo/report/pages/save-a-childs-heart/?date=2011-04-01+-+2011-06-11&generate=Generate+Report