Jason Rzepka, VP Public Affairs, MTV Twitter Handle: @jasonrzepka Much has been written about how social media empowers nonprofits to engage with constituents, raise money, and spread awareness. But have you ever thought about how social tools can empower the audiences you serve?

2. Unlocking the native power of social

6. takeaway: social norming

12. takeaway: peer support

22. Takeaways //use native profile data for good //bribe people to market for you //build in pervasive social hooks //enable peer support //leverage existing tools & behaviors