1. How to Change the World Using Twitter
with Stephanie Rudat
2. About Me – One of the top 11 activists to follow on Twitter
3. Twitter is a tool connecting people and is used around the
world to affect positive change
Do you think Twitter can help us change the world for the better?
4. 14 Principles of Using Twitter to Change Our World
1. Identify and follow who you want to reach & influence
5. 2. Create your “voice” & be authentic & show personality!
9. 6. Plan! Organize your posts for consistency & continuity
Link content to an Editorial Calendar
Use a tool like Buffer or
Tweetdeck to schedule tweets
Thanks to Beth Kanter for the Editorial Calendar
11. 8. Create a campaign with fundraising messages –
distribute to supporters
$20 buys a
10 cents per person a tarp, nails &
day provides high quality hammer for
nutritional supplements earthquake, hurric
ane & flood
to an at-risk child in
response
America
Proceeds from the sale of
Open Our Eyes: Seeing
the Invisible People of
Homelessness benefits
Invisible People
18. 14. Pivot! Recognize opportunity to spontaneously
fundraise or draw attention to your cause
19. Summary of 14 Principles
1. Identify and follow those you want to 8. Create a campaign with fundraising
reach & influence. messages – distribute to supporters.
2. Create your “voice” & be sure to show 8. Make it easy to donate.
personality!
8. Create a hashtag that are
3. Maintain continuity in your brand’s look relevant, popular, easy to understand, and
and feel short!
4. Share stories & Engaging. Don’t just 9. Integrate other communications channels
talk at people. – Facebook, YouTube, website, email.
5. Listen. Your audience may be telling 10. Thank people & recognize people by
you what they want. retweeting what’s relevant to your cause.
6. Plan! Organize your posts for consistency 11. Share your progress, goals and where the
& continuity. money goes.
7. Create ambassadors – educate them to 12. Pivot! Recognize opportunity to
engage wisely. spontaneously fundraise or draw
attention to your cause.
20. Thanks to the phenomenal causes around the world that
have powered this presentation
21. Let’s stay in touch. Tweet me! @srudat
About.me/StephanieRudat
Hinweis der Redaktion
Co-founder of Alliance for Youth MovementsTrainer of ngo leaders, entrepreneursSpeaker on many issues ranging from using social media to fighting oppression & violent extremismAdvisor to countless organizations around the world
Twitter is unifying people that would otherwise no know of one another and giving people the opportunity to learn more about issues that matter to them. Today, we’ll take a look at how the principles Twitter to earn support.Let’s take a trip around the world!
Use listsABLA – created lists and follows lists relevant to their missionJanessa is a changemaker creating & following lists specific to her personal objectives & workMideast Youth follows people specific to their mission
