This document provides tips for building social media engagement. It emphasizes focusing content on the audience rather than yourself, listening to others, and building social capital through mutual support. Specific tips include posting a variety of content, sharing real experiences and stories, going beyond just cute pet photos, and actively engaging with others rather than just sharing content. A bonus tip links to additional research on increasing Facebook engagement.

1. Building Social Media Engagement
It’s About Me, Not You!

2. Who am I talking to?

3. Is this you on social media?

4. Engagement = Community

5. Listen!

6. Social Capital
(You scratch my back and I’ll scratch yours.)

7. But how do I build social capital?

8. Patience

9. Tips
You should think about doing these things
• Variety
• Me, not you
• Cute Dog Theory…and beyond!
• Get real!
• Tell me a story
• Don’t just lay there!

10. ***Bonus Tip***
Check out this post by Beth Kanter
“What the Research Says About
Increasing Facebook Engagement”
http://www.bethkanter.org/research-fb-engagement/

11. Thank you!
Questions?
Heidi Massey
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