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60 SECONDS:
        How to tell your story 	
and the brain science to make it stick
TWEET

   @switchvideo
"I have spent 23 years trying to 	
               explain what this video 	
               explains in 60 seconds"	
	
   	
     	
       	
      	
      	
       	
                          	

                     Executive Director of Collingwood General and Marine Hospital
                     Foundation
DIGITAL STORIES
We produce short animated videos that explain what you do.
WHO IS SWITCH?
POWER OF VIDEO
STORIES IGNITE
   ACTION
 Information overload leaves us craving meaning.
Facts convince the rational mind, not our emotions.
WHY NOT HOW
LEARN

learn.switchvideo.com
BRAIN SCIENCE
1. SIMPLE
Working memory
Simple Message
Complicated message
2. VISUAL AND
    AUDIO
Dual Coding Theory
Auditory Sense	




                   DOG
Auditory and Visual Senses	



                DOG
3. METAPHORES 
    ANALOGIES
Build on Prior Knowledge
QUESTIONS?


   heather.mckibbon@switchvideo.com	

        learn.switchvideo.com

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Heather McKibbon, Switch Video