3. #1 Crowdfunding site for Social Good
“Kickstarter has helped users raise
“Are Facebook, Twitter, more than $221M.” - 08/08/12
and Fundly the
Fundly has helped users raise
Fundraisers of the Future?”
more than $252M - 08/08/12
“Fundly.com is Transforming “Fundly +
Online Philanthropic, Facebook =
Political, and Individual Giving” Millions in Micro-donations”
4. Two Ways to Understand
Crowdfunding
1. Support a Campaign
1. Launch a Campaign
5. Crowdfunding works for…
1. Individuals
1. Political Groups
2. Large Non-Profits
3. Your organization?
13. The most important thing:
Launch
- Don’t aim for perfection… You have to launch
a campaign and learn from it!
- You get a 2nd, 3rd, and even 30th chance to
make a 1st impression
14. Step 1:
What can you crowdfund?
People “give through,” not “to”
examples…
A playground
A new classroom
Meals
Shelter
A mission trip
15. Step 2:
Sanity-check your target
– Is your date less than 3 months out?
– Is your $ target achievable?
formula… example…
# of supporters 10,000 supporters
2% response rate (historical actuals)
$94 average donation
1.5 social multiplier $28,200
16. Step 3:
Set giving levels
Make them fun or meaningful
$50 buys 10 used textbooks
$500 sponsors one child through graduation
$5,000 sponsors a classroom of 30 students
Remember…
People give “through,” not “to”
18. Step 5:
email Launch
– Use your existing list
– Use the strategy you already built
• Target: ―We are raising $22,500 by October 15…‖
• Objective: ―This will allow us to open one new classroom…‖
– Make the email personal—address it from you
– Send personal update emails once per week
19. Step 6:
Facebook
– Share with your personal
network once per week
• Make it personal
– “Join me in building a
school! We are 50% of
the way to adding a
classroom for 30 kids in
Sudan”
– Post to your Facebook Fan
page daily
• Ask questions
• Provide updates
20. Step 7:
Twitter
– Tweet 2-10x per day
• Lunchtime and quitting
time
– Use hashtags
– Retweet
21.
22. Step 8:
Recruit help
Get your top supporters to
set up their own pages
Think board members,
volunteers, celebrity
endorsers, partners, etc.
Rinse and repeat
The bigger the team, the
better the network
23. Step 9:
Embed on your site
Embed the donation form
on your own website
• As easy as embedding a
YouTube video
Make sure all channels of
communication are aligned
for the duration of your
campaign
• Email
• Direct mail
• Website
• Social networking
24. Step 10:
Celebrate!
– Announce your milestones
– Post updates to Facebook
and Twitter, encouraging continued donations
– When your goal is reached, shout it from the rooftops!
• People like to be part of a winning team
• Thank them for their support and they will support you again
• Where possible, provide evidence of the difference the money
is making (on-the-ground photos and video)
25. Top 5 Tips
1. Start with your current
supporters
2. Do not be shy
3. Make a direct ask
4. Tell donors what their money
will do
5. Align all channels
Since we all want to be part of the future, I’m focusing today on how to succeed at social fundraising. Meaning, what do we do to be EFFECTIVE at fundraising online in the world of social networking?I’ve organized around 3 myths and 3 musts… Lots of people have gone before in social fundraising, so the good news is that we don’t have to make the same mistakes, and we can learn from things that succeed. I’ve picked 3 in each category to help you get started, but here’s something I always tell my team that I think is relevant here:If you are behind, copy.And if you are going to deviate from what has been demonstrated to work well, have a very good reason for it. This only applies when you are behind. When you are at the top of your game, that’s when you experiment like crazy… So for this talk, I’m going to take the stance of learning from the leaders—what do we KNOW does not work, and what do we KNOW works?Myth #1
Since we all want to be part of the future, I’m focusing today on how to succeed at social fundraising. Meaning, what do we do to be EFFECTIVE at fundraising online in the world of social networking?I’ve organized around 3 myths and 3 musts… Lots of people have gone before in social fundraising, so the good news is that we don’t have to make the same mistakes, and we can learn from things that succeed. I’ve picked 3 in each category to help you get started, but here’s something I always tell my team that I think is relevant here:If you are behind, copy.And if you are going to deviate from what has been demonstrated to work well, have a very good reason for it. This only applies when you are behind. When you are at the top of your game, that’s when you experiment like crazy… So for this talk, I’m going to take the stance of learning from the leaders—what do we KNOW does not work, and what do we KNOW works?Myth #1
Since we all want to be part of the future, I’m focusing today on how to succeed at social fundraising. Meaning, what do we do to be EFFECTIVE at fundraising online in the world of social networking?I’ve organized around 3 myths and 3 musts… Lots of people have gone before in social fundraising, so the good news is that we don’t have to make the same mistakes, and we can learn from things that succeed. I’ve picked 3 in each category to help you get started, but here’s something I always tell my team that I think is relevant here:If you are behind, copy.And if you are going to deviate from what has been demonstrated to work well, have a very good reason for it. This only applies when you are behind. When you are at the top of your game, that’s when you experiment like crazy… So for this talk, I’m going to take the stance of learning from the leaders—what do we KNOW does not work, and what do we KNOW works?Myth #1
