Cultivating Community: How to Build an Active and Engaged Group

What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals. I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it! Get more scoop: http://www.wedu.org/bemore

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Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.

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We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising. Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations

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Congratulations, you have an online community! Odds are, you also have an offline community. Are you using one to strengthen the other? Most of the organizations I work with in my practice already have all the ingredients in place for a real, vibrant community that lives on and off line. Too often though, on- and offline are treated as separate worlds, with little effort made to bridge the gap. Communities thrive when there is varied and ongoing interaction. Merging physical and non-physical conversations, events, and activities is one of the strongest tactics for building community in the real world. In this session, we'll talk about how communities form, the ingredients for engagement, the importance of culture, and tactics for bridging the gap. Takeaways: - An understanding of the different types and benefits of online and offline communities - Tactics to kickstart their online and offline communities - Ways to engage their communities both online and offline

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Organizations of all shapes and sizes are increasingly looking to private online communities as a means to connect with and engage their base. However, building and sustaining a thriving online community is no simple task. In this presentation, we dive into all things "online community." From a high-level perspective, we provide specific insights into the reasoning for, timing of, and considerations involved with launching an online community. We then highlight a specific use case from a member-based organization that traveled along this path and emerged with a valuable asset for the organization and its members.

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Back to Basics: Developing a Social Media Strategy for Your Organization Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile. Attendees Will Walk Away With: - Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy - Information on receiving buy-in from staff, management, and boards

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Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training. Back to Basics: Developing a Social Media Strategy for your Organization You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what? Back up. Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile. Attendees Will Walk Away With: - Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit - Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy - Information on receiving buy-in from staff, management, and boards

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Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile. Attendees Will Walk Away With: - Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit - Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy - Information on receiving buy-in from staff, management, and boards

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