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How Social Media is Changing a
  93-Year-Old Organization
            Carolyn Miles
           President & CEO
           Save the Children
            @CarolynSave




      @SavetheChildren
The Dinosaur in the Room
Evolution
The Written Word
1990’s   SavetheChildren.org is Born
2000’s      The Rise of Social Philanthropy
         Video Link
2011 Horn of Africa Hunger Crisis
2011   Fast-A-Thon
2011   I’m Gonna Be Your Friend
2012   We Can Be Heroes




                     9
Content is King, Marketing is Queen
 SavetheChildren.org/LoggingMiles
Bridging Old and New
@carolynsave
Together, WE are Save the Children.




                  13
#ThankYou




   Carolyn Miles
  President & CEO
  Save the Children
   @CarolynSave




@SavetheChildren

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Carolyn Miles, Save the Children: How Social Media is Changing a 93-Year-Old Organization