Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
4. #sm4np #eventbrite www.sm4np.org/blog
Agenda
Overview of
Study
Study conducted
by Mashwork
Before the
Event:
Breakdown
& Learnings
During the
Event:
Breakdown
& Learnings
After the
Event:
Breakdown
& Learnings
Key
Takeaways
and
Q&A
5. #sm4np #eventbrite www.sm4np.org/blog
Overview of Study and Methodology
Analyzed over 25 million
posts across Twitter,
Facebook, blogs and forums
Across 60
different events
Across 6 different
kinds of events
Over the span of a
year: July 28th, 2013 -
July 27th, 2014
25+
million
60events
6kinds
1year
11. #sm4np #eventbrite www.sm4np.org/blog
Fuel Anticipation:
Create sharable content & give them something to talk about
BriteTip: Tweets with images
get 18X more engagement
12. www.sm4np.org/blog#sm4np #eventbrite
Share Ongoing Progress and Build Momentum
Create habit with consistency
Bring your audience along for the ride
when you reach key milestones to drum
up anticipation and make them truly
feel like a part of the event! Share:
• Auction items secured as you secure them
• New speakers and sponsors
• Other internal preparation
30. #sm4np #eventbrite www.sm4np.org/blog
After the Event:
Be tactful with negative feedback
Turn negative into
positive
Be mindful of your
bandwidth
You can’t make
everyone happy all the
time
- +
31. #sm4np #eventbrite www.sm4np.org/blog
After the Event:
Be tactful with negative feedback
Delete Trolls,
Profanities and
Irrelevant Status
Jacking
Acknowledge
all feedback
Address Negative
Feedback with Empathy
and Professionalism even
if You Disagree
Delete
Don’t Delete
Negative
Comments
32. #sm4np #eventbrite www.sm4np.org/blog
Key Takeaways
40
%
42
%
18
%
Before the Event:
Fuel Anticipation,
Embrace the
Humble Brag, prep
them for the event,
encourage ticket
purchase sharing
During the Event:
Push content that is
visual & digestible,
facilitate the Kodak
Moment
After the Event:
Keep the
conversation with
curated content &
amplifying positive
feedback