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Social Media for Nonprofits
Raise More
Money Without
Asking, Begging
or Calling
Joe Waters
pinterest.com/joewaters
twitter.com/joewaters
What is Cause Marketing?
Cause marketing is a partnership
between a nonprofit and a for-profit
for mutual profit
Brand
Social
Media
Mobile
Fundraising
with Biz
Brands Command
a brand is what a person feels when they
come into contact with you
B
R
A
N
D
Fundraising
a nonprofit brand makes II promises:
1. to have an impact
2. to show the impact clearly,
powerfully
- Jeff Brooks
Brand
Social
Media
Fundraising
with Biz
Brand
Social
Media
Mobile
Fundraising
with Biz
Charting the Course
Brand
Social
Media
Mobile
Fundraising
with Biz
http://philanthropy.com/article/A-
Community-Fund-Lures-
Young/131353/
Clean, professional clothes
are important for success.
Would you like to donate to
Dress for Success?
pinterest.com/joewaters
twitter.com/joewaters

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Raise More Money Without Asking, Begging or Calling

Hinweis der Redaktion

  1. Opportunity: online cause marketing Reality check: the future is tiny screen, local almost individual. Include def of what reality check. Prediction: the end of cause marketing is near – never about tools, brand is what matters Ebay is doing it with Giving Works Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier Employees are your brand – engaged with cm Retailers Online workplace giving More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  2. Opportunity: online cause marketing Reality check: the future is tiny screen, local almost individual. Include def of what reality check. Prediction: the end of cause marketing is near – never about tools, brand is what matters Ebay is doing it with Giving Works Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier Employees are your brand – engaged with cm Retailers Online workplace giving More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  3. Opportunity: online cause marketing Reality check: the future is tiny screen, local almost individual. Include def of what reality check. Prediction: the end of cause marketing is near – never about tools, brand is what matters Ebay is doing it with Giving Works Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier Employees are your brand – engaged with cm Retailers Online workplace giving More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  4. Opportunity: online cause marketing Reality check: the future is tiny screen, local almost individual. Include def of what reality check. Prediction: the end of cause marketing is near – never about tools, brand is what matters Ebay is doing it with Giving Works Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier Employees are your brand – engaged with cm Retailers Online workplace giving More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.