Chip Conley, Best Selling Author & Entreprenuer Thriving nonprofits require effective leaders. And while there's no magic recipe that creates an amazing leader, Chip will talk about how he used psychologist Abraham Maslow's iconic Hierarchy of Needs as a means of creating peak experiences in his business, and especially how he's used this model with many of his favorite nonprofits. Discover how your nonprofit can reconnect with its purpose and hear Chip's thoughts on why nonprofits actually enjoy advantages over today's for-profits.