2. BHHS faces academic performance
problems at the state level (students
failing Regents exams) and local level
(reduced graduation rate and low
grades on the school report card). The
school fails to honor its mission to
help students to achieve academic
and personal growth, to challenge,
and support pupils to reach their
potential, and equip them with the
necessary skills to become thinking
and caring competent adults. The
statistics prove the contrary of the
administrators vision and goals for the
students.
Presently, at the BHHS, 11% of students are
scoring 65% in mathematics. The assistant
principal (AP) math would like to remedy
the low performance problem with a
program intervention, which would assist
students for a better performance than the
actual.
The 2012 school report card revealed an
overall of grade “C” as compared to the
2011 overall grade of “A”. In 2013, inside
data disclosed that only 11% of students
scored 65% or higher on the mathematics
exam. The assistant principal (AP) of math
is seeking a solution to raise the number of
students scoring 65% to 65%. This would
be an increase of 54% of students
performing at 65% level.
3. Tablet technologies stem from the need of a technology for representation, communication,
planning, and coordination, in businesses and government (García, Quesada-Arencibia, Candela,
Carrasco, & González, 2012) to bridge the gap between desktops and laptops, and between
laptops and mobile phones (Kolakowski, 2012), for anywhere and anytime productivity, and
provide suitable computing systems for information systems technologies. The augmented
connections to markets and organizations permit training and learning, using virtualization and
hosting technologies (Rine, 2003). The user-friendly and portable natures of tablets encourage
users to purchase applications (apps) to enhance user quality and experience. Publishers seek
to produce high quality reading content in formats that appeal to traditional advertisers. In
addition, Bring Your Own Device (BOYD) program, allows employees to bring their personal
device to workplace contributes to the diffusion of tablets. Moreover, the push for products
diversification and gain for market shares of companies such as Samsung, Motorola, and other
Android tablet makers continue to increase the diffusion of tablets as each company strive to
perfect its competitive advantage. Apple, with its iPad tablets, increases its market share
(Kolakowski, 2012) to rank almost neck to neck with Samsung. Tablets are the new way of
interacting with anything and unlocking data and accessing function in every environment. The
use of iPad as instructional tool in BBHS math classroom could increase students’ performance.
Proposed Solution
5. Need: Problem Giving Rise to The Innovation
Research Organization: Apple, Inc.
Development
Commercialization
Innovation-Decision Process
S-Curve
Attributes of Innovations
Organizational Innovations: Intended and Unintended Consequences of
Innovations
22. iPad Innovation Time Line
April 3,
2010
Introduction
of iPad
2012: 58.31
million iPads
sold
End of 2010: 15
million iPads
sold
Http://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.html
Http://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-
numbers-125m-iphones-58.31m-ipads/
25. 1. Knowledge 2. Persuasion 3. Decision
4.Implementation
5. Confirmation
Perceived Characteristics of
Innovation
• Apple has relative
advantage with iPad
• Great compatibility for
users
• Increased observability
(Businesses, classroom,
individual lives)
• Triability of iPad spurs the
need to own one and
increases
26. Early Adopters
Early Majority
Late Majority
Laggards
Businesspersons and
Organizations
Households (some pilot
schools)
Individuals
Majority of schools in
education system
37. Relative Advantage (Meurant,2010)
The iPad tablet is designed to put the Internet into the hands of the public. It is designed for using fingers on a touch
screen rather than with physical keyboard and mouse as with PCs, and this is one contributing factor to what will likely
prove to be a revolution in education.
Students only needs to carry and to bring to class their iPad, on which has been installed all of the e-texts they needs
for all of her subjects.
Publishers can now create hybridized content that draws from audio, video, and television, to provide interactive
graphics in digital publications, whereas traditional paper layouts in books, magazines and newspapers are static. The
e-texts can and should readily link to diverse multimedia digital resources and telecommunication services.
Storyist Software, Scrivener and Pages now allow conversion of a file to ePub by simply selecting it from the choice of
export formats.
The iPad is likely to make the ePub format the lingua franca of electronic books
38. Relative Advantage
iPad supports student networking and online collaboration both in class and off class
iPad provide Face Time for telecommunications integrated with multimedia capability within and outside class, local, and
international
iPad applications are cheap, so in principle costs could be absorbed by the educational institution.
A new version of Apple’s productivity software suite iWork, designed specifically for the iPad, includes Keynote (presentation
slides), Numbers (spreadsheets), and Pages (word processing). The iWork for iPad suite takes advantage of the iPad’s
multitouch input, so slides in Keynote, columns in Numbers, and text and graphics in Pages can be rearranged by tapping,
and dragging a finger. An on-screen keyboard appears when text needs to be typed.
iPad/iPhone apps are somewhat sandboxed from one another, so data from one application isn’t generally available to other
applications. Application storage can’t be overwritten by another application
39. It is Not a Commercial!
iPad in the classroom
http://www.apple.com/e
ducation/ipad/
Many Apps
http://www.apple.com/edu
cation/apps/#
http://itunes.apple.com/We
bObjects/MZStore.woa/wa/
viewMultiRoom?fcId=42453
8228&mt=8
Pioneers Schools
40. Pioneer
SchoolsBurlington High School
Greene County Schools
Ohio State University
Science Leadership Academy
Northwest Kansas Technical College
Punahou School
RDFZ XISHAN SCHOOL
41. Pioneer
Schools
Houghton Mifflin Harcourt, an
educational publishing company,
has developed a digital app that
replaces the print textbook for
eighth-grade Algebra 1 through
the touch screen interface iPad
device
This app creates an interactive learning environment where a
student can, with the touch of a finger, receive instant
feedback on practice questions, write and save notes, receive
guided practice instruction, utilize video re-teaching, access
graphing calculators and more (Butler, 2010)
More than 400 California
eighth-grade students are
receiving instruction strictly
via an iPad loaded with the
Algebra app (Butler, 2010).
42. Pioneer
Schools
Teachers in tertiary education
need new strategies to
communicate with students of
the net generation and to
shape enticing educational
experiences for them. The
Apple iPad – has the potential
to change this situation,
offering access to effective
and efficient pedagogy in an
easy and intuitive way
(Manuguerra & Petocz, 2011 )
iPad is being used in higher education. Kinash et
al. (2011) described an Australian investigation
to evaluate the impact on learning of students’
use of mobile devices such as the iPad; feedback
from students was positive and optimistic.
Hall and Smith (2011) described an iPad initiative
in a US graduate management program and
noted that student convenience and flexibility
were enhanced, along with aspects of
environmental sustainability.
Jalali and colleagues (2011) reported on the use
of an iPad in carrying out a multiple-choice
examination in anatomy at a Canadian
university; while all participants liked the idea,
and it saved significant paper resources
44. Meeting
Critical Mass
Not Met (only when many individuals adopt the innovation (Rogers, 2003, p. 313)
Provide Incentives
Relative Advantage
Trialability
Observability
45.
46. Butler, K. (2010, Sep 08). Two long beach schools teaching algebra
with iPads. Press - Telegram. Retrieved from
http://search.proquest.com/docview/749959801?accountid=1487
2
Geist, E. (2011). The game changer: Using ipads in college teacher
education classes. College Student Journal, 45(4), 758-768.
Retrieved from
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2
Hahn, J., & Bussell, H. (2012). Curricular Use of the iPad 2 by a
First-Year Undergraduate Learning Community. Library Technology
Reports, 48(8), 42-47
Haydon, T., Hawkins, R., Denune, H., Kimener, L., McCoy, D., &
Basham, J. (2012). A comparison of iPads and worksheets on math
skills of high school students with emotional disturbance.
Behavioral Disorders, 37(4), 232-243. Retrieved from
http://search.proquest.com/docview/1146476545?accountid=148
47. Manuguerra, M., & Petocz, P. (2011). Promoting Student Engagement by
Integrating New Technology into Tertiary Education: The Role of the iPad.
Asian Social Science, 7(11), 61-65. doi:10.5539/ass.v7n11p61
Meurant, R. C. (2010). iPad Tablet Computing to Foster Korean EFL Digital
Literacy. International Journal Of U- & E-Service, Science & Technology, 3(4),
49-62
Miller, W. (2012). iTeaching and learning. Library Technology Reports, 48(8),
54-59. Retrieved from
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Saine, P. (2012). iPods, iPads, and the SMARTBoard: Transforming literacy
instruction and student learning. New England Reading Association Journal,
47(2), 74-79,81. Retrieved from
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W. (2012). iTeaching and learning. Library Technology Reports, 48(8), 54-59.
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Hinweis der Redaktion
Welcome to the modern learning environment, which, due to the advanced technology of the millennial era, is global, mobile, flexible, networked, virtual, interconnected, better looking, smarter, more collaborative, intuitive, than thetraditional educational system,
In this presentation, I will go through the need that gives rise to the innovation of iPad tablet, the research problem, product development, commercialization, innovation-decision process, and S-curve.
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The Apple co-founder, a thinker, inventor, and innovator Steve Jobs introduced iPad, in 2010, only to die a year later.
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads,
From the development phase, Apple encountered some hardware and technological problems such as weak Wi-Fi, overheating, and low battery. These problems would lead to the introduction of iPad2 and later on mini-iPads. Existing and new customers Apple owners, government, business organizations, scholars, educational institutions, learners of all ages constitute the target market.
Oct. 3. And earlier this year, the largest retailer in the U.S., Walmart, indicated it hopes to sell the iPad by the end of 2010.Expansion of the iPad to more retail outlets is expected to increase Apple's sales of the device significantly. Expanded distribution channels, along with international rollout and increased supply, were cited as positives on Thursday by Piper Jaffray, which believes Apple will sell 21 million units in 2011.
Any one who owns iPads would testify that Apple has a sense of packaging, marketing, and distribution. Apple adopts a push-pull marketing strategy of iPads to enable the company to lead over Samsung, Motorola, Toshiba, Lenovo, and Acer. The iPad has set the standards for other devices, which the competitors manufacture (Fredette, 2012). Graziano (2012) provided data for the market share of the various competitors (table 1).
Apple used creative conferences invitation cards, that make customers excited about the product would present in the conference. The second step is the conferences it self, making the product touch people feelings by using emotional phrases for every feature of the product, and link it to people’s every day use. The third step is after the conference with the advertisements that also touch the people senses with impressive show of the product features and a special music that makes the consumer focus on the advertisement.
Initial price getting lower with further innovation in the product, with the introduction of iPad 2, iPad with retina display, and iPad miniªhttps://www.apple.com/ipad/compare/
Apple’s stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United StatesBetween December of 2011 and August of 2012, the Consumer Intelligence Research Partners (CIRP).surveyed 1,227 U.S. consumers who purchased an iPhone, iPad, or Mac, and found that while Apple Stores sold by far the most Macs and iPads during the period, they didn’t sell nearly as many iPhones as the company’s retail partners.40 percent of the iPads purchased by the survey sample during December 2011 and August 2012.
iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful apps from the App Store like iTunes U and iBooks let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now with iPad mini, even more students can get their hands on iPad.
iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful apps from the App Store like iTunes U and iBooks let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now with iPad mini, even more students can get their hands on iPad.