Download the presentation here https://hubs.ly/H08VB_40 Our study reveals there is opportunity to turn a corner on negative perceptions. After isolating the most important barriers to address, targeted communication increases attitudinal and behavioral support for refugees. However, we find some barriers are easier to overcome than others, the most effective form of communication depends on the barrier being tackled and outcomes differ in terms of the type of support triggered.

1. Turning a corner
on negative
perceptions of
refugees in Europe
Nijat Mammadbayli
Patricia Dominguez
Samantha Bond

3. Who’s a refugee?
A refugee is someone who has been
forced to flee his or her country because
of persecution, war, or violence. A refugee
has a well-founded fear of persecution for
reasons of race, religion, nationality,
political opinion or membership in a
particular social group. Most likely, they
cannot return home or are afraid to do so.
Source: www.unrefugees.org/what-is-a-refugee

4. Attitudinal group Behavioural group

5. Attitudinal group Behavioural
group
1. I am concerned refugees increase the
risk of terrorism
2. Refugees should be supported (or
relocated) within their own country
3. I am concerned refugees take our
public and social services (healthcare,
social benefits, social housing, taxes)

6. Facts & figures

7. Targeted story

8. General story

9. Key Insights
1. Education is needed
2. It is possible to change people’s
perceptions and drive action
3. Targeted > General
4. Segments to target:
• Increased risk of terrorism
• Own country should help

10. Increased risk
of terrorism
1. Biggest barrier
2. Focus on Facts & Figures
3. 6 out of 10 took a behavioural action

11. Refugees should be
helped/relocated within
their own country
1. 8 out of 10 still oppose refugees
coming to the UK
2. Focus on a targeted Personal Story
3. 8 out of 10 took a behavioural action

12. Pressure on the
UK welfare
1. People with strong opinion
2. Focus on a targeted Personal Story
3. Polarizing effect of Statistics stimuli

13. 1.Education is a key
2.Refugees ≠ economic migrant
3.One message does not fit all

16. Thank you