The Game-changing Generation: How Millennials are disrupting the market and what your brand can do about it
Find out more at http://skimgroup.com/disrupting-millennials-esomar-cyp-2016. Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more importantly, asking Millennials to respond in a way which comes naturally. A new “swiping” technique was used to capture more implicit, emotional reactions. This case study focused on the telecom industry, now under huge pressure of changing behaviors and unconventional competitors. The research addressed what Millennials look for when choosing a network provider, the best way to talk to Millennials, and ultimately what influences their likelihood to switch or stay with a provider.
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The Game-changing Generation: How Millennials are disrupting the market and what your brand can do about it
- 1. 1 The game-changing generation How millennials are disrupting the market and what your brand can do about it 1
- 2. 2 A game changing generation THE ME ME ME GENERATION
- 3. 3 TELECOM INDUSTRY MORE DATA MORE MINUTES & LESS MONEY $ NEW PLAYERS INTO THE MARKET A fast changing industry
- 4. 4 Millennials as Market Researchers Atlanta London Rotterdam Cori | Atlanta Patricia | London Joyce Julia Nijat Rotterdam
- 5. 5 Set-up 5
- 6. 6 Everybody wants unlimited connectedness 6
- 7. 7 Key differences for Millennials Be connected, be yourself, be fun Open to disruptors Receptive to visuals 7
- 8. 88
- 9. 99
- 10. 1010
- 11. 11 Key differences for Millennials Be connected, be yourself, be fun Open to disruptors Receptive to visuals 11
- 12. 12 So what? Keep the basics right Open to other brands Use strong visualizations Adjust our methodologies
- 13. 13 Thank You! Try it yourself http://tinyurl.com/SKIM-Unspoken 13
- 14. 14 skimgroup.com @SKIMgroup SKIMgroup SKIMgroup 14 Contact us Cori Deutsch Senior Analyst c.deutsch@skimgroup.com +1 678 718 5372 Patricia Dominguez Senior Research Analyst p.dominquez@skimgroup.com +44 208 222 7716 Joyce van Heeswijk Research Manager j.vanheeswijk@skimgroup.com +31 61 339 8874 Julia Görnandt Senior Research Analyst j.gornandt@skimgroup.com +31 10 282 3575 Nijat Mammadbayli Research Analyst n.mammadbayli@skimgroup.com +31 62 496 8209