We are facing an ever changing market driven by enormous technological advancements and, as an inevitable response to these developments, the need of quicker decision making to anticipate rapid changes in the market is steadily growing. Time frames decrease from a couple of months to a couple of weeks and while the industry has already found ways to suit itself to the modern decision making process and fit the increasingly short timelines, the ‘art’ of finding the right respondent has become more complex. But is this ideal? Ana presented on SKIM’s argument that the recruitment process has lost sight of its true aim and it is time for an overhaul to fit the current market needs. She shared how ‘profile recruitment’ is bringing recruitment to this next level. Find out more at http://www.skimgroup.com/ephmra-2014.

1. Genuine people, real love
The art of finding the right MATCH

2. Researchers, clients and
respondents are connected
Timelines, geographies and
boundaries are fading
Time to take
decisions is short

4. Challenging expectations result in
high screen out rates leading to
last minute screener adaptations

5. 1 2 3
KNOW
the
TARGET
CREATE
the
PROFILE
FIND
the real
MATCH

6. TIP
of the iceberg?

7. Using the power of technology and
knowledge to get the right
MATCH
Timeframes decrease.
We all want quick and accurate insights.
Yet recruitment has become more
COMPLEX