1. H A U B C E N T E R
F O R
P R O F E S S I O N A L
D E V E L O P M E N T
EX EC UTIVE EDUCAT ION
PR O G RAMS TO FIT YOUR
B U SI N ESS NEEDS

3. The Center for Professional Development, housed within Saint Joseph University’s
Haub School of Business, blends academic excellence with real-world expertise to create
a transformative learning experience for organizations and individuals.

4. Private, independent, Jesuit
university in Philadelphia
Over 160 years of educating men
& women with and for others
Top Ranked (Masters North) by
U.S. News World Report
One of only 152 schools with
a Phi Beta Kappa chapter
and AACSB business school
accreditation.
Named to President’s Higher
Education Community Service
Honor Roll for six consecutive
years by Corporation for National
Community Service.
A B O U T U S
Saint Joseph’s University is an inclusive and diverse community that prepares
individuals for personal excellence, professional success, and engaged citizenship.
Our faculty and staff are driven by the Jesuit ideal of cura personalis — care for
the whole person — and are dedicated to helping program participants succeed
in the classroom, as well in their organizations. We encourage and model a lifelong
commitment to thinking critically, making ethical decisions, and
pursuing social justice.
The Haub School of Business (HSB) is accredited by the Association to Advance
Collegiate Schools of Business International (AACSB International), the highest
accreditation possible for business schools, placing us among the top 10 percent
of business programs in the world.
care for the whole person...
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6. The Center for Professional Development collaborates with you to develop unique
programs built for your organization’s culture, traditions, and beliefs. We put your
company’s values into the classroom, immediately encouraging professionals to
become forward and creative thinkers, who are better prepared for change, who
handle challenges and embrace opportunities, and who are excited about the
future of their organization and industry.
Leading regional, national, and international companies rely on the experience
and expertise of Saint Joseph’s University, the Haub School of Business, and the
Center for Professional Development to create and deliver executive education
that moves the organization forward and is customized to achieve their unique
strategic goals and objectives. Our faculty consists of respected, knowledgeable
educators, whose backgrounds include both industry experience and
academic training.
We will deliver a customized, level-appropriate program that creates
a forum for your leaders, directors, and managers to discuss and
challenge relevant topics and issues; to broaden their knowledge,
deepen their insights and develop the skills needed to immediately
apply this learning to real-world situations.
C U S T O M I Z E D P R O G R A M S
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7. O U R A P P R O A C H
We live in a global society that is
fast-paced and constantly changing.
Organizations know that investing in
the professional development of their
members’ is vital for maintaining a
leadership position in a competitive and
challenging environment.
The benefits to an organization investing
in this type of education and training
are clear — it instills values that inspire
members to develop knowledge, skills,
and abilities continuously, driving
individuals to do more and be more for
themselves and for their organizations.
The HSB Center for Professional
Development is the hub for administering
non-degree, professional development
programs for the Haub School
of Business. We leverage the full
resources of the HSB to develop and
deliver programs that meet the client’s
educational and business requirements.
We use the expertise of our professional
and academically trained faculty affiliated
with the HSB, as well as adjunct faculty, in
developing and delivering our programs.
The faculty has experience in educating
industry executives and professionals. We
use our long-standing relationships with
industry, trade, government, and academia
to best advantage, in order to infuse the
program with the expertise we need to
achieve your objectives.
The HSB seeks excellence in business
education that offers breadth in terms of
broad-based coverage of business concepts
and skills, depth through focus on specific
industries and professions, and wholeness
through education of men and women in
service to others.
A customized curriculum
that provides a blend of
theoretical, interactive,
and practical, “real world”
educational experiences.
An environment that fosters
learning, introspection, team
building, camaraderie, and
personal and professional
development.
Information and experience
that will help participants
be better positioned to lead
effectively.

8. SALES MARKETING
Consumer behavior, products, services, and distribution networks are
all undergoing a globalization shift. Propel your organization forward
by mastering omni-channel sales and marketing principles, strategies,
and tactics across a broad spectrum of industries, including food,
pharmaceutical, healthcare, sports, and entertainment.
LEADERSHIP ORGANIZATIONAL DEVELOPMENT
A holistic approach to increasing organizational effectiveness by
enhancing alignment among the various systems within the overall
structure. Learn diverse methodologies and approaches to strategic
planning, organization design, leadership development, change
management, performance management, coaching, diversity, team
building, and work/life integration.
INNOVATION ENTREPRENEURSHIP
Innovative entrepreneurship requires strong leadership, the capacity
to build an effective team, and the ability to manage while leaning
towards innovation and creativity. A dynamic framework of
integrative interaction fuels entrepreneurship, to be creative and
innovative, creating a significant change in the system. It is the
responsibility of every organization and individual to keep pace with
the societal demands and provide dynamic solutions.
INTERNATIONAL BUSINESS MARKETING
Gain the tools, theory, and practical knowledge required to function
effectively in a geographically interconnected world. Fully immerse
yourself in cross-cultural business practices and concepts to expand
your horizons across industries and national borders.
FINANCIAL ANALYSIS STRATEGIC PLANNING
The role of the financial manager is that of a decision maker.
Rooted in sound financial theory and practice, students learn to
recognize and react to the rapid changes in technology and world
economic conditions, exploring the current financial practices of
both organizations and individuals, and preparing to handle these
practices in an ever‐changing marketplace.
BUSINESS INTELLIGENCE DATA ANALYTICS
We focus on the 21st century leader, teaching professionals
to become fundamentally better equipped to succeed and
drive organizational performance in a data-intensive world.
Professionals will develop analytical skills that are relevant across
diverse industries, while creating value for themselves and their
organizations.
A R E A S O F E X P E R T I S E
marketing
leadership organizational
development
innovation
entrepreneurship
international business
marketing
financial analysis
strategic planning
managing human
capital
risk management
insurance
Business Intelligence
Data Analytics Category, Brand,
Supply Management
Ethics
Sustainability
marketing
leadership organizational
development
innovation
entrepreneurship
international business
marketing
financial analysis
strategic planning
managing human
capital
risk management
insurance
Business Intelligence
Data Analytics Category, Brand,
Supply Management
Ethics
Sustainability
marketing
leadership organizational
development
innovation
entrepreneurship
international business
marketing
financial analysis
strategic planning
managing human
capital
risk management
insurance
Business Intelligence
Data Analytics Category, Brand,
Supply Management
Ethics
Sustainability
marketing
leadership organizational
development
innovation
entrepreneurship
international business
marketing
financial analysis
strategic planning
managing human
capital
risk management
insurance
Business Intelligence
Data Analytics Category, Brand,
Supply Management
Ethics
Sustainability
marketing
leadership organizational
development
innovation
entrepreneurship
international business
marketing
financial analysis
strategic planning
managing human
capital
risk management
insurance
Business Intelligence
Data Analytics Category, Brand,
Supply Management
Ethics
Sustainability
marketing
leadership organizational
development
innovation
entrepreneurship
international business
marketing
financial analysis
strategic planning
managing human
capital
risk management
insurance
Business Intelligence
Data Analytics Category, Brand,
Supply Management
Ethics
Sustainability
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9. CATEGORY, BRAND, SUPPLY CHAIN
MANAGEMENT
Learn to address brand management challenges: strategies for
pioneering brands; late entry; growth strategies; mature and
declining markets; and defensive marketing strategies. With a focus
on understanding, developing and evaluating brand strategies, you
will gain a distinctive competitive advantage based on customer,
and competitor analysis.
ETHICS SUSTAINABILITY
Leading for the greater good entails awareness of, and striving for,
success as defined by the widely accepted sustainability planet/
people/profit triple bottom-line. This encompasses the need for the
efficient use of natural resources, lifestyles that minimize pollution,
organizations that are socially responsible, societies that recognize
the importance of fairness, and principled individuals who behave in
an ethical manner.
MANAGING HUMAN CAPITAL
Develop a high-involvement organizational culture with managers
who value human-centric approaches. Motivated employees, whose
talent is recognized, will go the extra mile and work hard to make
an impact for your business. With globalization, demographic
challenges, and technological advances, the international search
for talent requires the type of thoughtful leaders who will inspire
great work.
RISK MANAGEMENT INSURANCE
Protecting individuals, organizations, and infrastructure against
losses during time of market volatility requires constant professional
development to understand financial functions and management
of assets and liabilities to mitigate losses and manage risk in every
walk of life. The CPD also offers continuing education courses for
licensed insurance industry professionals (PA, DE, and NJ).
l business
eting
ement
nce
Brand,
nagement
Ethics
Sustainability
marketing
leadership organizational
development
innovation
entrepreneurship
international business
marketing
financial analysis
strategic planning
managing human
capital
risk management
insurance
Business Intelligence
Data Analytics Category, Brand,
Supply Management
Ethics
Sustainability
marketing
leadership organizational
development
innovation
entrepreneurship
international business
marketing
financial analysis
strategic planning
managing human
capital
risk management
insurance
Business Intelligence
Data Analytics Category, Brand,
Supply Management
Ethics
Sustainability
international business
marketing
analysis
c planning
ng human
pital
risk management
insurance
s Intelligence
a Analytics Category, Brand,
Supply Management
Ethics
Sustainability

10. E R I V A N K . H A U B S C H O O L O F B U S I N E S S
The HSB has been recognized by AACSB (Association to Advance Collegiate Schools of
Business) International, higher education’s most prestigious and rigorous accrediting
body in business.
HSB is the largest undergraduate
Jesuit business school in the United
States, and it remains among the top
business schools in the country.
Accredited by AACSB in both
Business Accounting: less than
5% of schools worldwide earn this
degree of excellence.
The M.S. in Financial Services
program is the only regional masters
in Finance that is both AACSB
accredited and CFP®
Board Certified.
U.S. News World Report, Princeton
Review, and Business Week all ranked
the Haub School as one of the nation’s
top graduate business schools.
HSB’s Managing Human Capital
program ranked #1, winner of the
2016 LEAD Award for outstanding
graduate programs.
The HSB in 2012 and 2010 was
awarded the Beta Gamma Sigma
Outstanding Chapter Award. Beta
Gamma Sigma is an international
honor society for college business
and management programs
accredited by the AACSB.
Prestige...Haub Has It.
“A positive reputation based on real experience.”

11. NATIONAL
RECOGNITION
U.S. News World Report
“Best Undergraduate Business Schools” 2017
1
RISK
MANAGEMENT
INSURANCE
BUSINESS
INTELLIGENCE
ANALYTICS
8
MARKETING
10
ACCOUNTING
No.
No.
No.
No.
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1 8
10 21

12. H A U B S U R V E Y R E S E A R C H C E N T E R
C O N S U M E R I N S I G H T S
The Haub Survey Research Center (SRC) is a full-service
consumer research group ready to leverage best practice
research methodologies for clients in the Food,
Pharmaceutical, Financial Services, and Market
Intelligence disciplines. As part of the Haub
Center for Professional Development, we
use the full resources of the Haub School
of Business and Saint Joseph’s University
to help clients grow their business by
providing actionable consumer insights.
The SRC is fortunate to have several
highly skilled and experienced qualitative
moderators/interviewers, faculty members
of the Haub School of Business, who can
design and execute a targeted research strategy and
recommend the best approach for your organization. We
start with an experienced team of professional recruiters to
find high-quality, responsible participants who are carefully
screened to qualify for your project and then re-screened by
our own staff, to ensure the accuracy of the recruit.
Organizations can choose from a variety of survey modes, or
combine several modes for maximum response. The SRC
has experience managing multi-mode projects which
include: focus groups, face-to-face, telephone
and video interviews, self-administered
questionnaires, and internet surveys. Our
moderators are not only “captains of dialog,”
they combine rigorous academic training
with professional experience across a wide
range of industries.
M A R K E T R E S E A R C H
Successful businesses rely on survey research tools
to provide metrics on consumer attitudes and behavior. The
Haub SRC can design custom research, execute it flawlessly,
analyze and interpret the results, and use our experienced
perspective to bring the numbers to life!
The SRC will
help develop
your data driven
perspective

13. Methodologies include concept testing, product line
optimization, tracking, consumer segmentation,
packaging research, and all forms of product testing to
ensure accurate and timely data collection and analysis.
S Y N D I C AT E D R E S E A R C H A N A LY T I C S
The Haub School of Business is a resource for
developing your data-driven perspective.
At Saint Joseph’s University, we are fortunate to
have access to syndicated research experts from IRI
Worldwide and Nielsen, through members of our
faculty. Training, Sales, and Utilization of syndicated
information is critical for success in today’s highly
competitive marketplace.
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ttitudes
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ptim
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•
Pricing
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dvertising
Research
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sability
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ETIN
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arketSegm
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Positioning/Branding
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Industry
Com
petive
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RETEN
TIO
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•
Custom
erLoyalty
Research
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Custom
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sabilty
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•
Custom
erExperience
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14. P E D A G O G Y
Grounded in the Jesuit learning tradition, the Center for Professional
facilitates a highly interactive educational experience, based on cura
personalis — a five-step holistic approach for the mindful development
of the whole person.
1 CONTENT
How influential your attitudes
regarding the subject are
on learning.
2 ACTION
Learning leads to action.
4 EVALUATION
Assesment of the learner’s
growth is essential.
3 EXPERIENCE
Moves understanding to
action and commitment
5 REFLECTION
The thoughtful reconsideration
of subject matter.

15. FOOD MARKETING FOOD INDUSTRY
EDUCATION AND RESEARCH
The Center for Food Marketing, established in 1962, is at the heart of the Center
for Professional Development. A partnership between industry and academia, food
marketing is Saint Joseph University’s largest major. For more than 50 years, SJU
has been a leader in food marketing education, research, thought leadership, and
professional development.
We are one of a select few U.S. colleges offering a bachelor’s degree in food marketing,
and the only college worldwide offering graduate degree programs in food marketing
in an accredited school of business (Executive M.S., Executive MBA, Post-Graduate
certificate).
Our food marketing faculty is academically and industry trained, with experience
and expertise in markets throughout the world. Many serve on editorial boards, food
industry boards, or government committees. They lecture globally, publish broadly,
and are regular contributors to media. Recent faculty research explored areas in
food service, nutrition labeling, agriculture commodities, locavores, food and health,
retailing, food desserts, and corporate social responsibility in food.
H I S T O R Y
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16. 5600 City Ave. | Philadelphia, PA 19131 | 610.660.3485 | sju.edu/cpd
L E A R N I N G E N V I R O N M E N T
OPTIONS
On-campus at the state-of the-art HSB
Mandeville Hall or the Haub Executive Center
Off-campus at the Chubb Conference Center, a
full service executive conference center
On-site at your company’s chosen facility or
location worldwide
Pre, during and post workshops at conferences
and professional associations
Webinars, online workshops and Skype for
distance learning and multiple corporate
locations (including international)