PANEL 4: Aviation innovation – Supporting your passengers and sustaining your business - How emerging technologies can create new business opportunities – Stephane Cheikh, Innovation Manager, SITA Lab

1. SITA Lab Overview
Aviation ICT Forum 2013
Goa, India
By: STEPHANE CHEIKH
Innovation Manager, SITA Lab

3. SITA Lab
3 | Aviation ICT Forum 2013 | Confidential | © SITA 2012
AGENDA
Big Data
API Platform
iTravel & Mobile
Tablets for Airport Services
…In the near future

4. SITA Lab
4 | Aviation ICT Forum 2013 | Confidential | © SITA 2012
Big Data & Predictive Analytics
Sydney Airport Big Data PoC

5. SITA Lab
Sydney Airport Big Data PoC
• Predicting passenger flows and queues in the future
• Using sensor fusion and all data available
• Including capacity model
Note: Sydney airport is a SITA iFlow customer with WIFI geo-location
5 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

6. Immigration Events
Car Park Events
General Aviation
Runway usage
Runway mode
• Wheels down – Block Time
• Remote Stand Bussing(s)
Geo Data Events
Bag Reclaim
First & Last Bag Time
Restroom Usage
Traffic Data
Arrivals
Departure
• Retail spent
• Lounge access
Sample Data Inputs

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• WIFI Geo Device Detection
• Thermal People Detection
• Barcode Tag Scan
• Bluetooth Detection
Sensor Data
Sensor Fusion

8. Sample Outcomes
Total Pax Counts
2 Predicted Flows
Bag Delivery Forecast
Transit Gate Estimations
Exit Flow Forecast
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4 Roster Recommendations

9. SITA Lab
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API Platform
Developer.aero

10. SITA Lab
Beyond the Browser
Multiplication of touch points
| Aviation ICT Forum 2013 | Confidential | © SITA 201210
Past
Now:
Social Networks
iGoogle
Mobile Browser
Tablet
eBook Reader
iOS
BlackberryAndroid
Windows Phone
?
Past:

11. SITA Lab
Boarding Pass API
11 | Aviation ICT Forum 2013 | Confidential | © SITA 2012
FEATURES
• Apple Passbook, Samsung Wallet & NFC
• Distribution via SMS, email or app
integration
• Support for push notifications
• Barcode signing options and TSA Pre™

12. SITA Lab
12 | Aviation ICT Forum 2013 | Confidential | © SITA 2012
iTravel
Mobile Centre of Excellence

13. SITA Lab
Started in 2008
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Kiosk
Symbian

14. SITA Lab
5 years later: iTravel
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• Native applications for
best user experience
• Fastest way to search for
and book a ticket!
• Simple multi-passenger
check-in
• Push-notifications
• World-class UX design
• Optimized to latest OS &
device features

15. SITA Lab
iTravel Key Features
Shopping
Booking
Check-in
Airline Information
Customer Journey
Flight Information
Baggage Tracing
15 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

16. SITA Lab
16 | Aviation ICT Forum 2013 | Confidential | © SITA 2012
Tablets for Airport Services
PoC with Airports

17. SITA Lab
WorldTracer Tablet
• Allows MH ground
handlers at KLIA to
assist travelers with
lost/delayed baggage
• 6 agents with iPad
tablets and 6 Zebra
iMZ320 printers
• About 30 to 50 WTR
reports daily
17 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

18. SITA Lab
Queue Busting Tablet
• 2 months trial
• 2 agents with Android tablets &
Zebra printers
• About 30 to 50 check-in per day
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19. SITA Lab
19 | Aviation ICT Forum 2013 | Confidential | © SITA 2012
In the coming future
Areas of Focus

20. SITA Lab
Wearable Computing & Devices
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21. SITA Lab
Wearable Computing & Devices
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22. SITA Lab
Wearable Computing & Devices
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23. SITA Lab
Internet of Things
Stick sensors in physical place —
such as duty free — and app users
will benefit from personalized micro-
location based notifications & actions
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24. SITA Lab
Future Passenger Biometrics

25. SITA Lab
Robotic Use for Airport
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26. SITA Lab
Drone/Copters Use for Airport
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SocialDrones:
> Airport & Airline
Disaster Management
> Emergency Situations
Monitoring

27. SITA Lab
Believe you can
and you’re halfway there.
–Theodore Roosevelt