Think Presentation: Jugaad Ya Jaadoo

Comedy
Infotainment
Historical
Drama
Game Show
News Hour
Game Show
Food Show
Drama
Dance Show

THINK | THE AUDIENCE’S PARADIGM SHIFT
YouTube channels
such as Equals
Three, Breaking
NYC, Breaking LA,
Your Favorite Martian
Highway
on my
plate
Into The
Wormhole
Big Fat
Indian
Wedding

THINK | A DAY IN THE LIFE OF A TV REMOTE
7 pm
• The family is home
• Different family members undertake
different chores
Between 8 and 9pm
• They start watching TV (Some
families go out on the weekends.
Younger people mostly go out on
one day)
• Primetime shows start at 8pm and
are watched by whoever is in control.
Mom - Drama series, Dad - News
and the Kid - Sports or Cartoons.
• This is where second screens are
used the most (Mobile, Second TV,
laptop etc.)
Between 9 and 10pm
• Frustration brews in the family leading
to complete inactivity of members
not in control or disintegration of
these members
• The times that this does not happen
is when there are shows which can
engage the whole family (Comedy
nights with Kapil, Brain Games)

THINK | TARGET AUDIENCE
Demographics
SEC-A | SEC-B
Geographic
Urban
Semi Urban – Hindi dubbed
Psychographics
Innovative & Creative
Eager to learn
Want more from their television experience than just entertainment
Consider time watching infotainment an investment in themselves
Audience
Primary | 13 – 25 Years
Secondary | 31 – 45 Years

THINK THUS CREATES A NEW COMMON GROUND OF INTELLECTUAL VALUES
FROM WHICH THE NEW, EMERGING INDIA CAN TAKE OFF..."
“The show is about bringing together a group of intellectuals and people with different skill sets
to solve problems through innovation | Jugaad “

THINK"
THE TV SHOW
ABOUT | CONCEPT NOTE | PILOT | PRODUCTION
VALUE

THINK IS A GAME SHOW THAT BRINGS ABOUT THE BEST IN HUMANITY,
WE ENDEAVOR TO EMPOWER AND DEVELOP THROUGH INNOVATION."
WE WISH TO CREATE A PLATFORM THAT WILL LET EVERYONE BE CREATIVE
AND INSPIRE THEM TO COME UP WITH SOLUTIONS FOR EVERYDAY
PROBLEMS
IN SIMPLE WORDS, LETS UN-COMPLICATE THINGS

THINK | ABOUT THE SHOW
It all started with the invention of fire
through rubbing two stones. You may
say it was an invention but the fineprint is
that it was a Jugaad indeed. Today we
have 100 ways of making fire but
rubbing two stones still remains the
Jugaad that changed history
Seeing things from a different
perspective
Its about finding innovative solutions that
are sustainable in the longer run.So the
show aims to capture that emotion of
wanting to create something new in an
innovative manner.

THINK | AN OVERVIEW
About
An interactive reality show aimed at showcasing the power of innovation,
and how it can transform lives for the better
Style
Game/Reality Show | Infotainment/Documentary style
Theme
Problems are solved by the invited set of participants by forming two
teams under the leadership of their respective captains.
Language
Primary – Hindi
Secondary - English
Duration
Each episode – 48 minutes
Each task – 2 episodes (Friday and Saturday 10 PM to 11 PM)
Number of
episodes
16 episodes per season
8 weeks

THINK | INTRODUCTION
Mini Documentary
Discussion of the problem
Captains & Teams

THINK | TEAMWORK
Budget allocation
Planning and idea
generation - Provided
guidance by experts if
needed
Drafting and preparation -
Provided required
resources by us | Expert
opinions taken after
drafting a solution
Sponsored sheds for
tools and resources

THINK | EXECUTION
The teams implement
their ideas
Results measured
based on problem
characteristics

THINK | EXPERT OPINIONS
A one on one competition between the two teams
to determine which Jugaad is better
Experts discussing approach adopted by the teams
and their ideas

THINK | CONCLUSION
Prize given away to the winning team
A mini documentary showing how the solution can
make the lives of the people better
Both the ideas are uploaded on the internet for public
opinion and tweaks that can be used in other places

THINK"
THE BUSINESS
MEDIA | REVENUE MODEL | PROMOTIONS

THINK | MEDIA | TV CHANNEL
National
Geographic
Channel
The most credible channel with
similar programming during primetime
NGC is the #1 Infotainment channel in
India and has the highest digital reach
Current programming tone
supports innovation and creativity
Launch Show- 10 PM Friday &
Saturday"
Re Run – Twice a week – 6 PM

THINK | MEDIA | DIGITAL CHANNEL
YouTube Channel
Is the #1 AV
viewership
platform digitally
Viewers looks
for innovative
content
Launch: 2
Weeks after
Channel Launch

Details
INR
INR
Cast
Vir Das +
1,200,000
Archana Vĳaya
150,000 x 8
shoots
Teams and
Captains
180,000 x 8
shoots
1,440,000
Travel +
Lodging (Avg.)
(50 x 3000) +
(50 x 2000) x 8
shoots
2,000,000
4,640,000
Details
INR
INR
Pre Production
30,000
(Location,
Permissions,
Research)
Production (People)
DOP 4 + 1
50,000 x 8
400,000
Director 50,000 x 8
400,000
AD x 10,000 x 2 x 8
160,000
shoots
Sound Engineer +
Assistant 20,000 x
8
160,000
Writer x 10,000 x 8
80,000
Stylist x 20,000 x 8
160,000
Music x 15,000 x 8
120,000
Production Manager
x 2 x 10,000 x 8
160,000
1,670,000
THINK | COSTING

Details
INR
INR
Production
(Equipment)
Primary Camera
320,000
(PMW 305 +200) x
4 x 10,000 x 8
Secondary Camera
x 5 x 2,000 x 8
80,000
Lights x 35,000
(AVG.) x 8
280,000
Audio 10,000 x 8
80,000
Camera Equipment
30,000 x 8
240,000
Misc. (Genset,
Bags, Make Up,
Attendants, Vanity
etc.) 100,000 x 8
800,000
1,800,000
Details
INR
INR
Post Production
Editor + FCP x 5
270,000
days x 7,000 x 8
edits
Animation
10,000 x 8
80,000
Packaging/ VFX
10,000 x 8
80,000
430,000
TOTAL PRODUCTION COST
INR 8,620,000
THINK | COSTING

THINK | PROMOTION COSTING
Details
INR
INR
Promotion Cost
TVC Production Cost
1,000,000
Activation x INR 50,000 x 5 cities x 2
500,000
Promotions
Merchandise and Freebie
Manufacturing (5,000 units)
200,000
Digital + Social Media Retainer 50,000
x 12
600,000
Ad Agency Retainer 50,000 x 12
600,000
Misc.
300,000
3,200,000

THINK | REVENUE STREAMS
Details
INR
INR
Ad Slots (72 Available per episode)
50 x INR 10,000 ((Avg. premium cost)
500,000 x 16 episodes
8,000,000
50 x INR 1000 (Avg. re-run cost)
1,600,000
Sponsorship
Title x 1
3,000,000
Associate x 2
2,000,000
5,000,000
Partners
Applicable as per cost
Product Placement
4,000,000
INR 50,000 x 5
Digital
50,000 views x INR .5
400,000
Merchandise
INR 500 x 2000
1,000,000
IPR and International Sales
Applicable as per demand
Total Revenue
20,000,000

THINK | PROFITABILITY
Production + Promotion Cost: INR 11,820,000
Total Revenue: INR 20,000,000
Profitability : 69.21%

CAMPAIGNS | PAID MEDIA | DIGITAL | PUBLICITY | ECOSYSTEM
PROMOTIONS

#shoutoutloud
WHAT THE HELL! | A 360 DEGREE CAMPAIGN

Shoutoutloud will be a campaign to engage the TG on all touch points."
It will be intended at creating an ecosystem of content and conversation around our show to
create a buzz on the right media vehicles.
We all see a wide array of wrong doings and issues that concern us but we often refrain from
voicing our opinion about them. We tend to keep them in our sub-conscious and keep on
brooding over them internally.
Shoutoutloud will give the masses a platform to voice their opinion. It is about venting out
your feelings.
The issues can be something as small as your maid not coming on time to something as big
as hating the fact that your tax money is going into the pockets of corrupt politicians.
What this would do is create a positive vibe around the campaign and in the sub-consciousness
of the masses being a part of the campaign or the ones who just watched it.

#thinkchange
THINK | BE THE CHANGE! | A 360 DEGREE CAMPAIGN

Think Change will be a 360 degree campaign that will run parallel to the “Shoutoutloud”
campaign.
It will revolve around thinking about solutions of the issues of the common man.
It’s about being change you want to see and “Think Change” will be aimed squarely at that.
The campaign will act as a platform for initiating movements and campaigns by the people
themsleves directed towards a change.
The underlying catalyst behind the campaign is the fact that many small things put together
can bring a change. Everything else will follow suite.
So we’d be following up with the issues that we get to hear about in the “Shoutoutloud”
campaign and work towards bringing about a change for greater good.

THINK | PROMOTION | PAID
Television Commercials
• 30/10 sec TVC
• Moments from the show are advertised in 10/5
second cuts on NGC
Activation/Events
• The Think Change Campaign
• Offline events where the designs of the show find
their way into actual world and their functionality is
explored
• Shout Out Loud Campaign
• We’d be setting up our “Shoutoutloud” zones at
places with high foot falls in Tier 1 and 2 cities.
• People will be encouraged to come out on the
speaker and shout out their problems.
Freebies
• Stationary
• T Shirts
• Key Chains

Website
SEO
Blogs & Collaboration
Mobile Game Application
Social Media
YouTube
Facebook
Twitter
Photo/Video Sharing
THINK | PROMOTION | DIGITAL

THINK | PROMOTION | PUBLICITY
Press
Conference
Media
coverage
• We will get coverage from
usage of our products
Activation
support
Events
Engagement
Virality
Freeebies

Think Presentation: Jugaad Ya Jaadoo

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