5. It's really hard for companies to unify data
Difficult to do:
● Search & discovery
● Engagement &
community
● Analysis & reporting
● API & UI
Why?
● Expensive
● Time consuming
● Incomplete
● Fragmented

9. Bringing data together
● Single location for
the most important
data in your business
● Integrates with any
internal database of
social media source
● Ready-to-go API for
internal or external
developers
● Easy to use real-time
interface
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10. 10
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11. FluidSense
● Contextual sidebar
for web browsers
● Shows relevant
information
automatically or
when text is
highlighted
● Company links
shown alongside
relevant social media
conversations
9

12. Community - data capture
● Login with Linked-in or Twitter
● Capture profile data
○ Establish reach
○ Improve targeting
● Collect additional profile data
○ Areas of expertise & interest
○ Regions
○ Opt-in for notifications
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13. Community - content
● User comment threads around
content
○ General
○ Expert
○ Regional
● Community suggested content
○ Links
○ Discussion
● Follow community posts on Twitter
et al
○ General
○ Topic
○ Region
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15. Getting Started
● Full O'Reilly book now available.
● Contains overview of
technology.
● Full API documentation.
● Example applications.
13

16. Russell Manley Fluidinfo Inc.
[e] rustlem@fluidinfo.com 416 W 13th St # 203
[t] rustlem New York, NY 10014
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17. Who is Fluidinfo?
Russell Manley
CEO
Director, Land Securities
Director, Semperian Group
Director, SMIF
Dr. Terry Jones
CTO & Founder
CTO, Eatoni
Santa Fe Institute
Cambridge University
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