2. ABOUT THE AUTHORS
PETER THIEL
He is a Author of ZERO TO ONE
He is a German American entrepreneur and billionaire
He is also cofounder of PayPal and palantir
He studied at Stanford university
Initial large investor of facebook
BLAKE MASTERS
He is a Co-Author of ZERO TO ONE
President of Thiel foundation
He studied at Stanford law school (J.D.)
4. Party Like it’s 1999
Make incremental
advances
Stay lean and flexible
Improve on the
competition
Focus on product, not
sales
It is better to risk
boldness than triviality
Bad plan is better than
no plan
Competitive markets
destroys profit
Sales matters as much
as product
6. VERTICAL
HORIZONTAL
THE TWO TYPES OF PROGRESS
HORIZONTAL PROGRESS ( 1 to n)
Single word for horizontal progresses
globalization . E.g.. China
This type of progress bring convergence
and more sameness
Globalization without technology is
unsustainable
VERTICAL PROGRESS (0 to 1)
The single word for vertical progress is
technology
Any new and better way of doing things is
technology
7. What valuable company is nobody building?
Valuable company = Create value + Capture value.
160 billion
50 billion 21% more
profit
“No company makes economic profit”
“If you want to create and capture lasting value , don’t build
an undifferentiated commodity business”
9. Value of business today = value of earnings in the
future
E.g.. Twitter vs New York Times
Twitter 24 billion $ valuation (2013 IPO) = 12 * NYT market cap
WHAT EXPLAINS HUGE PREMIUM FOR TWITTER?
10. Characteristics of a monopoly :
Proprietary technology (10 times better than any existing solution)
Network effect
Excellent Branding
Building a monopoly:
Start with niche market
once you dominate a niche market expand to adjacent markets
stop disrupting start synergizing
11. IF YOU BUILD IT, WILL THEY COME ?
Start-ups should care about sales just as much as they care about
the product.
The distribution is the bottle neck for a business.
CLV (Customer Lifetime Value) > CAC (Customer Acquire Cost)
Viral Marketing
A product is viral if it encourages users to make others users too
This is cheap and fast
At PayPal, users were paid to sign up, and paid when others they referred signed
up.
One of these methods is exponentially more effective than another
12. You are not a lottery ticket
To win, have definite optimist
OPTIMISM
PESSIMISM
INDEFINITE
OPTIMISM
DEFINITE
OPTIMISM
DEFINITE
PESSIMISM
INDEFINITE
PESSIMISM
DEFINITE INDEFINITE
14. In reality, the investor should focus on the few superior compan
ies that get exponential results.
Peter Thiel's initial investor of
Facebook
GI specialist Other specialist
20% 20%
Input
80% 50%
15. Will machine replace you?
Men and Machines are good at different things
.
“Computers are Tools, not rivals”
Complementary Business
• Machines can be used as complements to a human’s job my allowing more efficient
actions to be performed.
16. Seeing Green
Being a small fish in the big sea is not a good approach.
The most successful companies start with the goal to dominate their niche
market before entering into harder and larger markets.
Just think of Facebook that started up as a network just for a single campus.
17. 7 Questions every business should answer:
1.The Engineering question
2.The Timing question
3.The monopoly question
4.The people question
5.The distribution question
6.The durability question
7.The secret question
20. References:
Book: Zero to One by Peter Thiel and Blake Masters
https://medium.com/@Stefania_druga/zero-to-one-my-
summary-of-peter-thiel-s-book-bbb1e3676457
https://www.gobankingrates.com/personal-
finance/september-11-attacks-destroyed-u-s-interest-rates/
https://www.youtube.com/watch?v=5ksVshqVuiM