1. Analyzing Industry and competition

5. Forces to Analyze competitioon

6. The growth has more or less flat [owing to low sales figure in Q1] – in total, 101.54 million units of sales were registered. Local manufacturers* have grabbed 17.5% market share [from 0.9%, a year back] Only 5 local manufacturers in 2008 and the number stands at 28 now! Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009. Samsung Electronics Co. Ltd’s share rose marginally to 9.7% from 9.5%. LG’s share dropped from 7.2% to 6.4%, Of the local manufacturers, Micromax leads the race and holds a market share stands of 4.8%.