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1 
SUMMER TRAINING PROJECT REPORT 
ON 
“DATA ENRICHMENT AT INDIA MART” 
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMEN...
2 
ACKNOWLEDGEMENT 
"Gratitude is not a thing of expression; it is more matter of feeling." 
There is always a sense of gr...
3 
DECLARATION 
I hereby declare that the following project report titled “DATA ENRICHMENT OF 
INDIAMART” is an authentic ...
4 
INTERNAL GUIDE CERTIFICATE 
I have the pleasure in certifying that Mr. SHANKAR SINGH is a bonafide student of 3rd 
Seme...
5 
EXECUTIVE SUMMARY 
Working with INDIAMART INTERMESH LTD was a great opportunity and a great pleasure to 
me. During the...
performance graph is rising day by day showing its progress which could also be justified on the 
basis of the valuation p...
7 
Table of Content 
TITLE NO Content Page 
No 
I ACKNOWLEDGEMENT 
2 
II DECLARATION 3 
III INTERNAL GUIDE CERTIFICATE 4 
...
8 
OBJECTIVES OF THE 
STUDY
9 
OBJECTIVES OF THE STUDY 
1. To indentify data enrichment of India mart. 
2. To identify the problems faced by India Mar...
10 
INTRODUCTION
11 
INTRODUCTION 
IndiaMart is an Indian internet limited company headquartered in Noida, India. The company 
is best know...
12 
Events 
In 2010, IndiaMart joined hands with NOW, India’s leading financial news channel, for Leaders 
of Tomorrow Awa...
Indiamart.com has won numerous awards and significant nominations over the years, which 
include coveted Manthan Award, Re...
Special footage for Indiamart.com contribution in enabling e-business for exporters 
14 
from Moradabad; Mr. Dinesh Agarwa...
15 
DINESH AGARWAL 
Founder & CEO, Indiamart.com 
Dinesh Agarwal is the founder and CEO of Indiamart.com, India's largest ...
16 
BRIJESH AGRAWAL 
Co-Founder & Director, Indiamart.com 
Brijesh Agrawal is the Co-Founder & Director, Indiamart.com. Be...
17 
ORGANIZATIONAL HIERARCHY 
 
Hierarchical Structure of Sales Division: 
NATIONAL 
HEAD 
ZONAL SALES 
HEAD 
REGIONAL ...
18 
Vision and Mission 
We endeavour to maximize value for our customers by offering those efficient and cost-effective 
s...
19 
What is online Business? 
Online business means trading of Products and Services etc through the Internet. It enables ...
20 
What is E-Business? 
1. E-tailing or virtual storefronts on Web sites. 
2. Online business-to-business transactions. 
...
21 
Business-to-Business (B2B) 
1. Business-to-business e-business (B2B) Electronic business transactions between 
busines...
22 
DATA ENRICHMENT 
Data enrichment can be a useful tool in the effort to add value to and improve the quality of your 
o...
simplify the accessibility of all your raw data. Whatever your goals, it’s all a matter of 
23 
developing a strategic pla...
and migrating it to a newer, better, more functional system, but if your team fails to complete this 
final step, you may ...
25 
COMPETITORS 
1. The challenging opportunities and new avenues cropping up in the corporate are in 
diverse sectors dem...
4. It is well promoted on all major search engines and receives an average of 20.5 million 
hits per month. Trade India is...
importers and exporters around the world to each other. Although other B2B websites 
have always said “You cannot have a g...
28 
SWOT ANALYSIS 
Organization performs SWOT (Strength, Weakness, Opportunity, Threats) analysis to 
identify and evaluat...
29 
THREATS 
1. The arrival of the MNC is a major serious threat for the company. 
ANALYSIS: - Thus it could be said the c...
30 
RESEARCH 
METHODOLOGY
31 
RESEARCH METHODOLOGY 
TYPE OF RESEARCH 
Descriptive Research: - Observation, verbal and written question and answer me...
32 
Sampling Methods:- 
Convenience Sampling: -Convenience sampling is a non-probability sampling technique 
where subject...
33 
DATA ANALYSIS & 
INTERPRETATION
34 
ANALYSIS & INTERPRETATION 
FOR HOW LONG YEARS YOU ARE USING INTERNET 
INTERPRETATION: 
I wanted to know the duration o...
35 
WHICH TRANSACTION HAVE YOU MADE OVER INTERNET 
INTERPRETATION: 
Through this question I can 
clearly formulate that, m...
36 
IS YOUR BUSINESS GLOBALLY RECOGNISED 
INTERPRETATION 
25% of the suppliers’ business is 
globally recognized are not 
...
37 
WHERE DO YOU CURRENTLY GET THE MAJORITY OF SALES LEADS? 
INTERPRETATION 
Through this it is very evident that 
most of...
38 
ADVERTISING BUDGET OF YOUR COMPANY 
INTERPRETATION: 
There are various suppliers whose 
advertising budget exceeds 200...
39 
RANK IN ORDER OF YOUR PREFERENCE THE VARIOUS PORTALS PROVIDED 
BY THE COMPANY (RANK 1 FOR THE BEST) 
INTERPRETATION 
A...
WHICH IS THE BEST MEDIUM OF PROMOTING THE PRODUCT’S 
FEATURES THROUGH ONLINE? RANK IN ORDER OF YOUR 
PREFERENCE (I FOR THE...
41 
FINDINGS 
1. Some of the important findings in IndiaMart were that most of the suppliers were very 
reluctant to spend...
1. The basic problem that everyone faces today is of recession. The same case is with small 
scale sectors. The most likel...
7. The absence of respective departmental head because of meetings or on leave requires 
43 
follow up on continuous basis...
44 
CONCLUSION
45 
CONCLUSION 
1. They have a very good knowledge of the online promotional tools which are prevalent in 
the market and ...
46 
RECOMMENDATION
47 
RECOMMENDATIONS: 
For an effective online promotional marketing strategy for a manufacturer, there are some 
recommend...
48 
4. EMAIL MARKETING 
A concrete database of the target customers from a reliable source should be obtained and 
send ma...
49 
BIBLIOGRAPHY
50 
BOOKS: 
1. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 
by John W. Creswell. 
2. Researc...
51 
ANNEXURE 
QUESTIONNAIRE 
NAME: 
COMPANY’S NAME: 
ADDRESS: 
PHONE: 
1. For how long years are you using the internet? 
...
52 
4. What is the nature of your business? 
a. Manufacture 
b. Direct sales 
c. Export. Buying agent 
5. Legal status of ...
53 
9. What has been your advertising budget for your product’s promotion? 
a. 10000, 
b. >15000 
c. >20000, 
d. 20000 or ...
54
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Data enrichment of indiaMart

  1. 1. 1 SUMMER TRAINING PROJECT REPORT ON “DATA ENRICHMENT AT INDIA MART” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE MASTER’S DEGREE IN BUSINESS ADMINISTRATION SUBMITTED TO: INTERNAL GUIDE EXTERNAL GUIDE DR. HARPREET SINGH GREWAL MR. VIVEKANAND PROFESSOR OPERATION MANAGER IMS UNISON UNIVERSITY SUBMITTED BY: SHANKAR SINGH (13MBA113) IMS UNISON UNIVERSITY, DEHRADUN BATCH 2013-15
  2. 2. 2 ACKNOWLEDGEMENT "Gratitude is not a thing of expression; it is more matter of feeling." There is always a sense of gratitude which one express towards others for their help and supervision in achieving the goals. This formal piece of acknowledgement is an attempt to express the feeling of gratitude towards people who helpful me in successfully completing of my training. I would like to express my deep gratitude to MR. VIVEK ANAND (Operation manager, IndiaMart) my training coordinator for their constant co-operation. He was always there with his competent guidance and valuable suggestion throughout the pursuance of this research project. Special thanks to Mr. GAURAV TIWARI who guided me to work honestly and to give valuable suggestion for improving my work, Last but not least I would also like to place of appreciation to all the respondents whose responses were of utmost importance for the project. My sincere thanks to DR. H.S.GREWAL (IMS Unison University Dehradun), who’s continuous help and enthusiasm has helped me to complete project successfully. I also wish to thank IMS Unison University Dehradun for making this experience of summer training in an esteemed organization like IndiaMart. Above all no words can express my feelings to my parents, friends all those persons who supported me during my project. I am also thankful to all the respondents whose cooperation & support has helped me a lot in collecting necessary information. I would also like to thank almighty God for his blessings showered on me during the completion of project report. SHANKAR SINGH 13MBA113
  3. 3. 3 DECLARATION I hereby declare that the following project report titled “DATA ENRICHMENT OF INDIAMART” is an authentic work done by me. This is to declare that all the work indulged in the completion of this work such as research, data collection, analysis is a profound and honest work of mine. SHANKAR SINGH 13MBA113
  4. 4. 4 INTERNAL GUIDE CERTIFICATE I have the pleasure in certifying that Mr. SHANKAR SINGH is a bonafide student of 3rd Semester of the Master’s Degree in Business Administration (Batch 2013-15), of IMS, Unison University, Dehradun,13MBA113 He has completed his project work entitled DATA ENRICHMENT OF INDIAMART under my guidance. I certify that this is his original effort & has not been copied from any other source. This project has also not been submitted in any other Institute / University for the purpose of award of any Degree. This project fulfils the requirement of the curriculum prescribed by this Institute for the said course. I recommend this project work for evaluation & consideration for the award of Degree to the student. Signature : …………………………………… Name of the Guide : DR. HARPREET SINGH GREWAL Designation : PROFESSOR Date : …………………………………
  5. 5. 5 EXECUTIVE SUMMARY Working with INDIAMART INTERMESH LTD was a great opportunity and a great pleasure to me. During the whole research I was considered as the part of the IndiaMart family and this proves the cooperation among the various departments and the employees of IndiaMart. The main objective of the research was to study the efficiency of the marketing strategy of IndiaMart and to judge its marketing position, its strength over the competitors and the way to utilize it to have the benefit. Business to Business (B2B) online marketing is an integral factor of Marketing and B2B sales: it directly contributes to the revenue stream. Through lead management, lead generation and nurturing, demand generation B2B online marketing is increasingly apart of the sales process, creating more alignment between sales and marketing. By tracking and evaluating digital body language of leads, B2B online marketing professionals are able to enhance lead generation by communicating with leads and offering relevant, targeted information to them. This ultimately increases the return on investment in marketing as marketers focus on lead scoring, lead quality and understand signals that show when leads are ready to be moved to the next level. Since IndiaMart is a prominent B2B industry, it actually acts as a platform where the buyers and the sellers meet to perform their business. The research was conducted keeping the objective as the main and the conclusions drawn were that the IndiaMart holds a very good position in B2B industry. The marketing strategy of the company was also fulfilling its aims and was up to the mark. The main strength of the company was its customized solutions and the weakness was that it holds a good service range but is costly as compared with the competitors. The company
  6. 6. performance graph is rising day by day showing its progress which could also be justified on the basis of the valuation provided by Alexa.com. In this project the suppliers’ perception over the online products’ promotion is highlighted. What the suppliers think and what are their adequate strategies through which their product is exposed online through IndiaMart is being researched. During the course of this project I was also fortunate enough to be able to study the promotional activities like coupon distribution, participation in trade fair, etc. The report contains the findings arrived after detailed analysis of the data received through filling the questionnaires by the different suppliers. I went to several suppliers’ organization and had a detailed discussion about 6 their promotion of products by IndiaMarrt.com.
  7. 7. 7 Table of Content TITLE NO Content Page No I ACKNOWLEDGEMENT 2 II DECLARATION 3 III INTERNAL GUIDE CERTIFICATE 4 IV EXTERNAL GUIDE CERTIFICATE V EXECUTIVE SUMMARY 5 VI OBJECTIVES OF STUDY 8 VII INTRODUCTION 10 VIII RESEARCH METHODOLOGY 30 XI DATA ANALYSIS AND INTERPRETATION 33 X CONCLUSIONS 44 XI RECOMMENDATIONS 46 XII BIBLIOGRAPHY 49
  8. 8. 8 OBJECTIVES OF THE STUDY
  9. 9. 9 OBJECTIVES OF THE STUDY 1. To indentify data enrichment of India mart. 2. To identify the problems faced by India Mart in finding manufacturers and Suppliers of desired (lack of online business awareness) 3. To identify problems faced by India Mart in identifying and developing new products and their market (Regarding Fund Allocation) products. 4. To know the impact of whole process involved in identification of product requirement, supplier search, and search of prospective customers.
  10. 10. 10 INTRODUCTION
  11. 11. 11 INTRODUCTION IndiaMart is an Indian internet limited company headquartered in Noida, India. The company is best known for its B2B marketplace which matches buyers and suppliers. IndiaMart attracts 10 million visitors per month with over 50 million monthly page-views. It was also termed as India's largest B2B marketplace with a 60 percent market share by IAMAI. It has also been declared the world's second largest online b2b marketplace by Economic Times. In 1996, Dinesh Aggarwal, Founder & CEO, IndiaMart, launched India's first business matchmaking platform when there were only 500 subscribers of the internet in the country. Growth IndiaMart introduced the concept of free listing & free-query forwarding to familiarize Indian SMEs with benefits of Internet for business promotion. Within six months of the launch, it reached break-even point. In 2000, IndiaMart became a limited company and IndiaMart Intermesh Systems was changed to IndiaMart Intermesh Ltd. In the same year, it received various awards including HHEC, Jindal Organization and ModiCorp and touched 5 million page views per month. In 2004, IndiaMart became the first ISO 9001:2000 company in its domain. During the DotCom bubble burst, IndiaMart was one of the few surviving and profitable ventures unlike other players which were forced to close down. In 2001, Business World magazine declared IndiaMart as "the only profitable Indian Dotcom, with positive cash flows". Over the period of time, the company expanded to 40 offices that has pan-India presence. It today has 10 million buyers visiting its site every month.
  12. 12. 12 Events In 2010, IndiaMart joined hands with NOW, India’s leading financial news channel, for Leaders of Tomorrow Awards dedicated to the Indian SMEs. Since then, the Awards have felicitated SMEs across the country for their entrepreneurial excellence across various categories. It includes two special Awards - MSME of the Year and Woman Leader of Tomorrow amongst others. Emerging Business Forum in association with Zee Business,being one of its most popular events. Mobile App & Website A unique mobile App of IndiaMart was launched in May, 2013, across all Android devices. Soon after, an App for IOS device was also made available. The website also adapted to a mobile version, 'm.indiamart.com' which offers access to almost all the product categories on its platform through mobile handsets. Both the mobile site and App allow the users to send business enquiries and SMS directly from their mobile handsets. Moreover, the buyers have the option of calling the suppliers by just clicking on the displayed number. So far, over 1 lakh users have downloaded the App.Indiamart.com is India's largest online B2B marketplace for Small & Medium Size Businesses, connecting global buyers with suppliers. The company offers a platform & tools to over 1.5 million suppliers to generate business leads from over 10 million buyers, who use the platform to find reliable & competitive suppliers. The company has over 2600 employees located across 40+ offices in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd.Indiamart.com offers products that enable small & medium size businesses generate business leads (online catalogs/store-fronts), establish their credibility (third party verified trust profile) and use business information (finance, news, trade shows, tenders) for their business promotion.
  13. 13. Indiamart.com has won numerous awards and significant nominations over the years, which include coveted Manthan Award, Red Herring Award and Emerging India Award respectively among others. The company has also been widely covered by media for its pioneering role in 13 promoting SME business in the country. Awards & Achievements Success of our customers is our greatest achievement. Their confidence in us and our innovation, to give them the best, has got us applauds from various sources. Indiamart.com nominated for 4th India Digital Awards. Indiamart.com wins the Manthan Award 2013. Indiamart.com wins the Red Herring 100 Asia Awards 2008. Indiamart.com nominated among the top three at Emerging India Awards 2008. Indiamart.com successful business model featured on CNBC India as analyzed by McKinsey. Bestowed with "Amity Corporate Excellence Award" on the occasion of the Tenth Business International Horizon INBUSH 2008 . Recognized by Business Money (UK's leading financial magazine) for IndiaMart ten years of successful contribution to Indian businesses Declared as India's only profit-making dotcom company by Business World (Cover story) .
  14. 14. Special footage for Indiamart.com contribution in enabling e-business for exporters 14 from Moradabad; Mr. Dinesh Agarwal interviewed (India Tomorrow - BBC News). www.indiantravelportal.com bags eighth "BIG" Award from Britannicaindia.com. IndiaMART.com nominated for Britannica Internet Guide (BIG) Awards for excellence on Internet.
  15. 15. 15 DINESH AGARWAL Founder & CEO, Indiamart.com Dinesh Agarwal is the founder and CEO of Indiamart.com, India's largest online B2B marketplace connecting Indian suppliers with domestic and international buyers. Founded in 1996, Dinesh is credited with leading Indiamart.com through a decade and a half with an unblemished record of being profitable from day one a feat no other online company in India has been able to emulate. Indiamart is today arguably one among the world's top ten B2B marketplaces, as has been corroborated by a host of credible market surveys. Under Dinesh dynamic and visionary leadership, Indiamart today is a 2800 strong talented pool of human resource with pan-India presence covering over 100 cities. It's stellar credentials, robust business model and Dinesh commitment towards the MSME sector has invited prestigious investors like the Times of India Group and Intel Capital into its fold for further expansion plans. A vigorous advocate of Indian SMEs, he has spearheaded several path breaking ideas to promote Indian SMEs globally. His contribution to Indian businesses is widely acknowledged by the media.
  16. 16. 16 BRIJESH AGRAWAL Co-Founder & Director, Indiamart.com Brijesh Agrawal is the Co-Founder & Director, Indiamart.com. Being a part of the core management team, Brijesh has been the brainchild behind the creation of a plethora of innovative products of Indiamart. Since inception, Brijesh has been providing eclectic strategies appertaining to Sales, Marketing, Operations and Human Resources. With a paranomic nine years of experience in the B2B world, he has provided the brainwave to many a professional who are now playing the leadership roles in their respective fields. A management graduate from the University of Lucknow and an MBA from National Institute of Integrated Learning and Management (NIILM), Brijesh started his career as a Supply Chain Consultant at Miebach Logistics GmbH, Bangalore. An astute businessman, Brijesh biggest strength is his entrepreneurial style of functioning and the ability to forge strong relationships with people. Mingling easily across levels and industries, he is acknowledged as a complete people's person, who likes to leads from the front.
  17. 17. 17 ORGANIZATIONAL HIERARCHY  Hierarchical Structure of Sales Division: NATIONAL HEAD ZONAL SALES HEAD REGIONAL SALES MANAGER BRANCH MANAGER SALES EXECUTIVES
  18. 18. 18 Vision and Mission We endeavour to maximize value for our customers by offering those efficient and cost-effective solutions for business promotion, process support and transaction accomplishment. VISION We strive to become an integral part of every organization’s business promotion plan. We envision providing complete business enhancement and promotion services to our clients. MISSION With firm belief in our vision and with complete dedication integrity and honesty, we endeavor to generate profitable returns for our customers through high quality business promotion services and solutions that enhance revenues and are cost effective at the same time. Our Core Values
  19. 19. 19 What is online Business? Online business means trading of Products and Services etc through the Internet. It enables the traders and manufacturers to electronically connect with the other What is offline business? In offline trading the customer either goes to the manufacturer’s or trader’s place or sits before him to place orders. Or rings him, asks for the quotations and other relevant information, and accordingly places orders over the phone. BENEFITS OF OFFLINE BUSINESS 1. Safe in comparisons to online share business. 2. Business can be done without internet connectivity at one’s home. 3. In a country like India where internet connectivity is not available everywhere trading online is not possible for everyone, this is also the reason which enhances the growth of offline trading. 4. Better for new comers DISADVANTAGES OF OFFLINE BUSINESS 1. Often times the brokers’ takes time to execute your instruction. 2. Offline trading brokerage is always higher than that of online brokerage. 3. It is a time consuming process as everything is done offline. Trading takes more time in comparisons to online trading. 4. RM may not provide the correct information as required by his client.
  20. 20. 20 What is E-Business? 1. E-tailing or virtual storefronts on Web sites. 2. Online business-to-business transactions. 3. Electronic data interchange (EDI), the business-to-business exchange of data using compatible software. 4. E-mail, instant messaging, and other Web-enabled communication tools and their use as media for reaching prospective and existing customers. 5. The gathering and use of demographic, product, and other information through Web contacts. Capabilities and Benefits of E-Business 1. Global Reach: Goods and services can be sold to customers worldwide. 2. Personalization: Companies can customize products and reduce inventory. 3. Interactivity: Customers and suppliers can negotiate prices online. 4. Right-time and integrated marketing : Online retailers provide products when and where 5. Customers want them and promotions can be directed to individual customers. 6. Cost savings : E-business can reduce costs 7. Increase a firm’s visibility, promote its offerings, and provide information to interested parties. 8. Build customer goodwill and assist retailers and other resellers in their marketing efforts. 9. Disseminate financial information to investors. 10. Enable prospective employees to apply online for jobs. 11. Provide e-mail communication.
  21. 21. 21 Business-to-Business (B2B) 1. Business-to-business e-business (B2B) Electronic business transactions between businesses using the Internet. 2. B2B transactions total $2.5 trillion. 3. By some estimates, account for 90% of all e-commerce activities. 4. Can reduce cost of B2B transactions by almost 25 percent. Many of the benefits of e-commerce have come with business-to-business transactions. Companies like UPS and the Post Office use their websites to save money and time by doing business online. Companies use a variety of tools to conduct business online with partners, wholesalers and retailers.
  22. 22. 22 DATA ENRICHMENT Data enrichment can be a useful tool in the effort to add value to and improve the quality of your organization’s data. But just what is data enrichment in the real world? How does it work and what does it look like within an organization’s infrastructure? Experts describe the process of enriching data as the implementation of a set of methods and structures for refining and enhancing information, which may seem like a vague concept. More specifically, the goal of enriching data is to make it a more valuable asset – to get more out of it, to do more with it, to access it more easily and to be more proactive in its use – all without noticeably increasing costs or risks. If this sounds like a worthwhile idea, which it should, the following information will help build upon your understanding of the enrichment process and what it could mean for your organization. How It Works – A Data Enrichment Overview Every organization has its own unique goals for adding value to its data, but many of the tools for enriching data are universal in their refinement of content and documents to weed out errors and inconsistencies. This is something any enterprise can appreciate. From ensuring the accuracy of algorithms to adding new data to tables to correcting typographic or spelling errors, these tools are designed to improve quality across all data fronts. Some processes are more complex than others, though, and require more complex tools. Your organization may be interested in refining and simplifying your data, for example. Or you may plan on migrating all of your data to a new content management system after removing inconsistencies and errors to improve quality and
  23. 23. simplify the accessibility of all your raw data. Whatever your goals, it’s all a matter of 23 developing a strategic plan and implementing the right tools to take you there. Key Steps to Enriching Data A few simple steps can help ensure a successful data enrichment implementation within your organization. First of all, make sure to begin the process with a quality assessment of all the data within your content management system(s). Make sure that you have a team of experts in charge of the assessment process, and that your assessment methodologies cover the essential areas of integrity, accuracy, consistency and completeness. Any data that doesn’t pass this four-part test must either be repaired or gotten rid of altogether. The right strategies for discovering and resolving issues within your data structure will make all the difference in this initial assessment process. After this important step is complete, then it will be necessary to determine the best process for enriching the unique data within your organization. This process is going to be different for each organization, but in general, it’s safe to say that your team will need to bring new data in to enrich and add value to the current sets of data within your system. Experts recommend beginning the enrichment process by cultivating an individual outline for your organization’s data needs, doing the necessary research to ensure an effective strategy, locating the necessary data from outside sources, extracting the data and checking it for quality before implementation. Stay One Step Ahead of the Game Before this data enrichment overview is complete, it’s important to discuss the importance of anticipation in this process. Careful planning and consideration of potential outcomes is essential to the successful enrichment of data. There are so many potential benefits to enriching your data
  24. 24. and migrating it to a newer, better, more functional system, but if your team fails to complete this final step, you may be caught off guard by unexpected consequences. So make sure to go through the entire process, and determine what data is being moved, in what order and who will be involved. Consider any unexpected consequences of each planned action. Determine what the best solutions would be if those consequences do in fact arise and who will be in charge of implementing those solutions. Ongoing testing and monitoring will be necessary to maintain the quality of your data and enable members of your team to continue adding value down the road. A 24 high level of anticipation and planning will go a long way in the end. Data Enrichment Services (DES) AT INDIAMART Publishers, information service companies, manufacturing and government organizations, law publishers are using our "Data Enrichment Services" to generate "Rich Data Products". The objective is to structure their own content into granular forms and be in a position to offer a wide variety of information to key decision makers. Smart companies are merging these granular pieces of information in a wide variety of ways into "Rich Data Products" and opening up multiple revenue streams.
  25. 25. 25 COMPETITORS 1. The challenging opportunities and new avenues cropping up in the corporate are in diverse sectors demands the role of a common mediator to act as bridge between buyers and sellers, importers and exporters, and the like. This service facilitates all in the business world to come to a common platform, thus turning the geologically colossus earth into a tiny global village. Trade India is a major entity involved in this task bringing manufacturers, buyers and sellers under one pedestal. Info com Network Ltd. is an ISO 9001: 2000 certified company, established in the year 1990. Popular as tradeindia.com 2. Conceptualised in the year 1996, it has created a niche as India's largest B2B marketplace, offering comprehensive business solutions to the global EXIM community through its wide array of online services, directory services and facilitation of trade promotional events. 3. Our portal is an ideal forum for buyers and sellers across the globe to interact and conduct business smoothly and effectively .With an unmatched expertise in data acquisition and online promotion, Trade India subsumes a huge number of company profiles and product catalogs under 1,570different product categories and sub-categories.
  26. 26. 4. It is well promoted on all major search engines and receives an average of 20.5 million hits per month. Trade India is maintained and promoted by INFOCOM NETWORK LTD. Today we have reached a database of 17, 72,890 registered users, and the company is growing on a titanic scale with a considerable amount of new users joining/registering 26 every day, under the innovative vision and guidance of Mr.Bikky Khosla, CEO. 1. Alibaba has been very successful in the Chinese domestic market. To begin within 2003 Alibaba launched Taobao, now the largest online shopping marketplace for consumers in China with more than 80 million registered users. After Taobao was established it did not take long before in 2005 Taobao overtook its U.S. rival eBay, the previous market leader in the consumer-to-consumer market in China. Furthermore Alibaba has launched Alimama, China’s largest online advertising exchange platform, and Alipay, China’s leading online payment service. In 2005 Yahoo! handed over the running of its China operations to Alibaba in a transaction whereby Yahoo! Inc. paid $1 billion for a 40 percent share of Alibaba. 2. The initial business model of Alibaba was simple; facilitate a 24/7 meeting platform for suppliers and buyers around the world. From the start Alibaba did not just connect Chinese suppliers with international buyers, but it had the goal of connecting all
  27. 27. importers and exporters around the world to each other. Although other B2B websites have always said “You cannot have a global company out of China, it makes no sense.” From the very beginning Alibaba was “the first global Internet Company emerging from China.” Says Porter. Despite sceptics and fierce competition, the global model where buyers use the site for free and sellers pay, proved very feasible: currently Alibaba’s 27 international marketplace has over 4.4 million registered users from over 200 countries.
  28. 28. 28 SWOT ANALYSIS Organization performs SWOT (Strength, Weakness, Opportunity, Threats) analysis to identify and evaluate their competitive position. STRENGTHS The most power full point in hand of the company is that they provide the customized solution to the customers. 1. The company has excellent distribution system. 2. The company has built a strong image among the customers. 3. The company experiences excellent Brand loyalty for its Products from the Customers. 4. The company has made its Product range attractive, which lures the 5. Customers, and consequently the products are favorite among the customers WEAKNESSES 1. Some products have high prices as compared to the other products. 2. The company branches are not spread throughout the region; as a result load of the work at the head office is tremendous. 3. The company pays less attention towards the matured clients OPPORTUNITIES 1. India has a vast potential market, which the company can get hold up. 2. The company can prove to be major threats for its competitor’s if it increases 3. Its marketing efforts. 4. IIL should concentrate on the premium segment market.
  29. 29. 29 THREATS 1. The arrival of the MNC is a major serious threat for the company. ANALYSIS: - Thus it could be said the company is in a good position in the market and is expected to have a bright future ahead.
  30. 30. 30 RESEARCH METHODOLOGY
  31. 31. 31 RESEARCH METHODOLOGY TYPE OF RESEARCH Descriptive Research: - Observation, verbal and written question and answer method was adopted for this research. NATURE OF RESEARCH Quantitative: - As the data is numeric based. TYPE OF QUESTIONS The questions were self-administered, with a view to obtain maximum information from the respondent that is why the questions were straightforward. TYPE OF QUESTIONNAIRE The entire questionnaire was standardized and formalized. TYPE OF ANALYSIS As all the data found in the survey are totally numerical so the type of analysis was statistical. SOURCES OF DATA Primary data: - As the data is collected through questionnaires and interview method. METHODS OF COLLECTING PRIMARY DATA Interview Method SELECTION OF THE SAMPLE/SAMPLING PLAN Sample Size: - The sample size of the population was 50 respondents.
  32. 32. 32 Sampling Methods:- Convenience Sampling: -Convenience sampling is a non-probability sampling technique where subjects are selected because of their convenient or accessibility and proximity to the researcher. As the sample size is not determine. It is most easy and time consuming process of data collection. TABLE SHOWING PRECISELY THE RESEARCH METHODOLOGY Project Research Type: Descriptive Research Data Sources: Primary Data Research Approach: Survey Method Research Instrument: Questionnaire Data Analysis: Logical analysis Sampling Procedure: Convenience sampling Sample Size: 50 Respondents Geographical Coverage: Dehradun Duration of the Survey: 6 weeks
  33. 33. 33 DATA ANALYSIS & INTERPRETATION
  34. 34. 34 ANALYSIS & INTERPRETATION FOR HOW LONG YEARS YOU ARE USING INTERNET INTERPRETATION: I wanted to know the duration of using internet of the suppliers. After calculating the options I found that it was only 5% of the suppliers who are using internet for a year. Most of them are familiar with the internet for more than 3 years which is about 27% out of the 50 respondents. 25% 20% 15% 10% 5% HAVE YOU DONE ANY TRANSACTION OVER INTERNET INTERPRETATION: While asking the question of the usage of internet, 85% of the suppliers have done several transactions over internet. It implies the fact that as internet is very popular among the business, so a brief knowledge of that is also present. 0% 1 YEAR 2 YEARS 3 YEARS MORE 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO
  35. 35. 35 WHICH TRANSACTION HAVE YOU MADE OVER INTERNET INTERPRETATION: Through this question I can clearly formulate that, many of the suppliers use internet in their business purpose, others use for recharging mobile, ticket reservation and enquiries. It is clearly evident that internet usage is of vast importance in their business transactions. 30% 25% 20% 15% 10% 5% WHAT IS THE NATURE OF YOUR BUSINESS? INTERPRETATION: Through this question I wanted to know the nature of the business of the suppliers, and found that 55% of the suppliers are into manufacturing, and a very little percentage is in other types. So the nature of the business is a very essential criterion which is required to know to carry out my project. 0% RECHARGING MOBILE TICKET RESERVATION BUSINESS PURPOSE ENQUIRIES 60% 50% 40% 30% 20% 10% 0%
  36. 36. 36 IS YOUR BUSINESS GLOBALLY RECOGNISED INTERPRETATION 25% of the suppliers’ business is globally recognized are not 75%.Through this I have come to know that most of their business is not having a global exposure. Lack of promotional strategies may be a factor as accepted by many and also the competition in the existing market. 80% 70% 60% 50% 40% 30% 20% 10% LEGAL STATUS OF YOUR BUSINESS INTERPRETATION About the organization 30% was partnership, 20% was HUF and private ltd and LTD CO, and 10% was proprietorship. The nature of the business gives a clear idea about their dealings. 0% YES NO 35% 30% 25% 20% 15% 10% 5% 0%
  37. 37. 37 WHERE DO YOU CURRENTLY GET THE MAJORITY OF SALES LEADS? INTERPRETATION Through this it is very evident that most of the suppliers earn their revenue through sales networking (45%), some use cold calling (10%), Trade shows (30%), and the rest use websites. So there is a definite urge of the e commerce for them. 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% ADVERTISEMENT MEDIUM OF YOUR COMPANY INTERPRETATION: Out of the various respondents, maximum number of the suppliers use TV, and the others use newspapers, magazines and they also participate in Trade shows and Exhibitions. 0% SALES NETWORKING COLD CALLING TRADE SHOWS WEBSITES 40% 35% 30% 25% 20% 15% 10% 5% 0%
  38. 38. 38 ADVERTISING BUDGET OF YOUR COMPANY INTERPRETATION: There are various suppliers whose advertising budget exceeds 20000 (35%) and the others range in between 10000-20000 margins. A lot of money is spend on the promotional of their products. 40% 35% 30% 25% 20% 15% 10% 5% HAVE YOU EVER USED ANY PORTALS FOR THE PROMOTIONS INTERPRETATION 45% of the suppliers have used portals for their promotions of the products and 55% have not used yet. The reasons are inadequate information’s, high costs, etc 0% 10000 >15000 >20000 20000 or more 60% 50% 40% 30% 20% 10% 0% YES NO
  39. 39. 39 RANK IN ORDER OF YOUR PREFERENCE THE VARIOUS PORTALS PROVIDED BY THE COMPANY (RANK 1 FOR THE BEST) INTERPRETATION Around 58% of the suppliers think that indiamart.com provides the best online promotional services, 38% thinks it is Tradeindia.com, and the rest opts for alibaba.com. 60% 50% 40% 30% 20% 10% DO YOU THINK THAT PROMOTING A BUSINESS THROUGH DEFINITE BUSINESS PORTALS WILL ULTIMATELY GIVE YOU THE GLOBAL EXPOSURE? INTERPRETATION In this case around 65% of the suppliers think that online promotions do definitely help in getting a vast global exposure, and 35% think it does not. 0% INDIAMART.COM TRADEINDIA.COM ALIBABA.COM 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO
  40. 40. WHICH IS THE BEST MEDIUM OF PROMOTING THE PRODUCT’S FEATURES THROUGH ONLINE? RANK IN ORDER OF YOUR PREFERENCE (I FOR THE BEST) 40 INTERPRETATION: Most of the suppliers are of the opinion that trade fare and print media can be the best medium of promoting a product’s features through indiaMart.com. They think that it is a very user friendly format provided by IndiaMart in order to advertise the suppliers’ products. 36% 35% 34% 33% 32% 31% 30% 29% 28% 27% TRADE FARE PRINT MEDIA ELECTRONIC MEDIA
  41. 41. 41 FINDINGS 1. Some of the important findings in IndiaMart were that most of the suppliers were very reluctant to spend money on the online promotions of their products. 2. They have a very good knowledge of the online promotional tools which are prevalent in the market and they are interested also. 3. They are also aware of the other competitors in the market like alibaba.com, tradeindia.com, etc 4. Most importantly they have enough faith on indiamart.com and they are very much interested in promoting their product through the IndiaMart as they know the number of clients in IndiaMart is very high. 5. They are also in the belief that if they want to promote their business globally, online promotions are necessary. 6. The suppliers are also in the opinion that print media, trade fares are very much beneficial in the online promotion activities. 7. During the interaction with the suppliers, it was very much clear of the fact that the service rendered by IndiaMart is of supreme quality and they want to be the client of the company. LIMITATIONS OBSERVED
  42. 42. 1. The basic problem that everyone faces today is of recession. The same case is with small scale sectors. The most likely argument is not getting enough return on their investment 42 so it’s difficult for them to invest at this point of time. 2. Some of the suppliers are satisfied with the present status of their business. They don’t want to expand further due to limited resources or lack of vision and like to avoid risk. For e.g. if company gets regular order from government, shows no interest to online promotional services. 3. The price factor also plays key role in generating leads because aware customers are likely to respond to that services which offer maximum advantages at minimum cost. For e.g. tradeindia.com provides almost same services but at considerably low amount as compared to indiamart.com. 4. Some of the clients are not able to afford the cost or price that indiamart.com offers. It necessitates keeping record of their status at regular interval. For e.g. with the help of appointment at regular intervals, the probability of converting the prospect into regular client can be found out. 5. Many of the clients had bad experiences as a result they have withdrawn from it. The most likely reasons are unsatisfactory inquiries and fake inquiries. Some of them had suffered heavy losses by accepting those fake inquires 6. Most of the organizations are controlled from their respective headquarters as a result the decision remains pending for a long period of time. Regular follow up is required to maintain their proper status.
  43. 43. 7. The absence of respective departmental head because of meetings or on leave requires 43 follow up on continuous basis. 8. Some of the clients are very satisfied with their business as they are generating enough business locally and so they do not go for online marketing. 9. Few clients are satisfied with their present service provider in all respect so they don’t want to change it. 10. Some of the organizations are positive about online promotional services but they can’t afford it at present due to low turnover or profit.
  44. 44. 44 CONCLUSION
  45. 45. 45 CONCLUSION 1. They have a very good knowledge of the online promotional tools which are prevalent in the market and they are interested also. 2. They are also aware of the other competitors in the market like alibaba.com, tradeindia.com, etc 4. Most importantly they have enough faith on indiamart.com and they are very much interested in promoting their product through the IndiaMart as they know the number of clients in IndiaMart is very high. 5. They are also in the belief that if they want to promote their business globally, online promotions are necessary. 6. The suppliers are also in the opinion that print media, trade fares are very much beneficial in the online promotion activities. 7. During the interaction with the suppliers, it was very much clear of the fact that the service rendered by Indiamart is of supreme quality and they want to be the client of the company.
  46. 46. 46 RECOMMENDATION
  47. 47. 47 RECOMMENDATIONS: For an effective online promotional marketing strategy for a manufacturer, there are some recommendations which need to be followed so as to increase the revenue of the company. 1. REGISTRATIONS AT B2B MARKETPLACES Leveraging services of an online B2B marketplace opens up numerous doors of opportunities. It offers both options for registrations –free and paid. The latter offers additional features to enhance business prospects. To gain maximum exposure manufacturing companies should register at many online B2B marketplaces as possible and be visible to buyers visiting from across the globe. 2. BUILD A WEBSITE A website that covers complete product and company information along with client testimonials has become a prerequisite for manufacturers looking for web presence. Updating the product catalogue and other latest happenings such as trade fare participations at regular intervals is also essential to keep the customers and visitor’s interest. The company must be prompt in replying to business queries from buyers over email or phone. 3. SEARCH ENGINE OPTIMISATION A specialized company needs to be engaged to undertake the SEO activities for your company. Also the manufacturer firms should register themselves at Google Local, Google Maps, and similar services across all search engines, both major and minor.
  48. 48. 48 4. EMAIL MARKETING A concrete database of the target customers from a reliable source should be obtained and send mailers using a service that gives detailed statistics of its rate, click through, etc. 5. BUILD TRUST Online marketing is mainly based on trust. You can capitalize on mechanism which bridge the trust gap associated with the online medium and enhance your credibility.Indiamart.com has a business verification service ‘Trust Seal’ and that needs to be used in a very fair way to obtain the customer’s trust. 6. SOCIAL MEDIA MARKETING: It is a powerful tool to speed the word about your company and increase network possibilities, social media , holds immense potentials. Sending regular update messages in your LinkedIn network , updating company’s products at various blogs, uploading product pictures on photo sharing sites like Flickr, putting product videos on all video sharing sites like You Tube, placing company presentations and documents on document sharing sites, such as Slide shares, Scribd,etc can improve the suppliers’ perceptions over the online promotional products.
  49. 49. 49 BIBLIOGRAPHY
  50. 50. 50 BOOKS: 1. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell. 2. Research Methodology: Methods and Techniques by C. R. Kothari. 3. Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory by Juliet Corbin. WEBSITES http://en.wikipedia.org/wiki/IndiaMART http://articles.economictimes.indiatimes.com/2012-04- 27/news/31424487_1_indiamart-dinesh-agarwal-suppliers http://www.moneycontrol.com/news-topic/indiamart/ http://article.wn.com/view/2012/04/27/How_Dinesh_Ag arwal_created_the_worlds_secondlargest_B2B_mark/ http://www.indiamart.com/ http://www.freewebsitereport.org/www.indiamart.com
  51. 51. 51 ANNEXURE QUESTIONNAIRE NAME: COMPANY’S NAME: ADDRESS: PHONE: 1. For how long years are you using the internet? a. 1 year , b. 2 years, c. 3 years, d. More 2. Have you done any transaction over internet? a. Yes b. No 3. Which transaction have you maximum made over internet? a. Recharging mobile b. Railway ticket reservation c. Flight reservation, d. Others
  52. 52. 52 4. What is the nature of your business? a. Manufacture b. Direct sales c. Export. Buying agent 5. Legal status of your business. a. HUF, b. Partnership, c. Private LTD. d. Proprietorship 6. Is your business globally recognized? a. Yes b. No 7. Where do you currently get the majority of your sales leads? a. Sales networking b. Cold calling c. Trade shows d. Websites, 8. What is the advertisement medium of your product? a. Newspaper, b. TV c. Magazines, d. Exhibition/ trade shows
  53. 53. 53 9. What has been your advertising budget for your product’s promotion? a. 10000, b. >15000 c. >20000, d. 20000 or more 10. Have you ever used any portals for your product’s promotion? a. Yes b. No 11. Rank in order of your preference the various portals provided by the company.(rank 1 for the best one……..) a. Indiamart.com b.Tradeindia.com c. Alibaba.com 12. Do you think that promoting your product through a definite business portal will ultimately help in exposing your product globally? a. Yes b. No . 13. Which is the best medium of promoting the product’s features through online? (RANK IN ORDER OF PREFERENCE)1-BEST… a. Trade fair b. Print media, c. Electronic media
  54. 54. 54
  • PrayagDubey

    Sep. 30, 2017
  • donchartjeremychirasanti

    Oct. 27, 2016

poject report of Data enrichment of india mart

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