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Small Fish – Big Ocean
November, 2013
Getting into the Ocean

1. Viator
Click to edit Master title style

by the Numbers

2. Online Marketing Expertise
3. Mobile Distribution
4. Partner / Distribution
5. Call Center Distribution
6. International Footprint

7. Direct Connectivity
Viator: By the Numbers
The leading online seller of tours and
activities
•

Over 8 edit Master each month
Click to million visitstitle style
Over 1 million mobile app downloads

•

Over 1 million global Facebook fans

•

Over 500k user reviews and photos

•

Over 100 professionally produced
videos

•

Over 4 million happy customers!

•

Headquartered in San Francisco
•

Offices in London, Las Vegas & Sydney

•

200+ employees and growing
Online Marketing Expertise
•

Sophisticated Marketing Programs
leading SEO/SEM means page 1
results in Master title style
Click to editmultiple search engines

•

•

•

•

email marketing: 700k+ opt-in email
subscribers
mobile marketing: Ability to target
travelers pre-travel and in-destination

Social media expertise, with active
consumer engagement
•

•

Over 2 million consumers engaged
with Viator across top social media
platforms

Brand Campaign Efforts
•

Multi-Million dollar advertising spend
in US, UK and Australia
Market-leading Mobile Offerings
Viator: award-winning apps:
•

Viator Tours & Activity App for iOS and Android, with over 1,000,000 downloads

• Mobile websites in 6 languages, optimized for all smartphone devices
Click to edit Master title style

Viator provides access to rapidly growing number of consumers that prefer
mobile
Over 3,000 Active Affiliate Partners
Guides / Destinations

Hotels

Travel Sites

Click to edit Master title style

Travel Agents

Airlines

Loyalty / Redemption

Technology Partners

33 Airlines, 18 Hotel Brands, 17 OTAs and 175k Travel Agents
6
Enhanced Selling Efforts in Viator Customer Contact Center
•

Viator’s brand new 24/7 Call
Center in Las Vegas now open!

•

60+ to edit Master title style
Clicksales agents supporting 6
languages

•

Low agent turnover and
comprehensive training ensures
high level of product familiarity

•

Supplier-led training sessions and
agent incentive plans encouraged

Come visit and inspire us!

Local-language sites :
French
German
Spanish

Portuguese
Dutch
Japanese

Additional sites :
Viator Shore Excursions
20 city-focused sites

Swedish
Norwegian
Danish
Real-Time Connectivity: IT’S ALIVE!!!

Click to edit Master title style
Real-Time Connectivity:
How will this automation help you?
More inventory = more sales, better customer experience
Click to edit Master block-out inventory for fear of over booking
•
No need to title style
•

•

•

Ability to sell real last-minute, last-seat inventory: critical for mobile

Reduction in time consuming back-and-forth
•

Reduced support staff needs for managing product availability

•

Elimination of re-keying of bookings and costly data-entry errors

Real-Time Connections to 30+ tour systems in 2014
Your Partner for Global Online Distribution
Viator has a global footprint
•

Customers from 166 countries

10 Languages; 9 Currencies
Click to edit Master title style

•

•

Global, affluent customer base

RESULTS!
Viator – Get into the Ocean!
Suppliers Choose Viator for:
•

Large and growing sales volume;

Global, affluent customer base
Click to edit Master title style

•

•

Expert paid search marketing and search engine optimization efforts: page
1 results

•

Sophisticated social media, mobile and e-mail marketing campaigns

•

Large and growing global Partner network

•

Expert live sales agents for cross-selling

•

Sophisticated technology to support automation, integration, distribution

•

Reliable and timely electronic payment

RESULTS!
Click to edit Master title style

Thank you for your support!

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Viator - Ken Frohling - SFBO Presentation 2013

  • 1. 0
  • 2. Small Fish – Big Ocean November, 2013
  • 3. Getting into the Ocean 1. Viator Click to edit Master title style by the Numbers 2. Online Marketing Expertise 3. Mobile Distribution 4. Partner / Distribution 5. Call Center Distribution 6. International Footprint 7. Direct Connectivity
  • 4. Viator: By the Numbers The leading online seller of tours and activities • Over 8 edit Master each month Click to million visitstitle style Over 1 million mobile app downloads • Over 1 million global Facebook fans • Over 500k user reviews and photos • Over 100 professionally produced videos • Over 4 million happy customers! • Headquartered in San Francisco • Offices in London, Las Vegas & Sydney • 200+ employees and growing
  • 5. Online Marketing Expertise • Sophisticated Marketing Programs leading SEO/SEM means page 1 results in Master title style Click to editmultiple search engines • • • • email marketing: 700k+ opt-in email subscribers mobile marketing: Ability to target travelers pre-travel and in-destination Social media expertise, with active consumer engagement • • Over 2 million consumers engaged with Viator across top social media platforms Brand Campaign Efforts • Multi-Million dollar advertising spend in US, UK and Australia
  • 6. Market-leading Mobile Offerings Viator: award-winning apps: • Viator Tours & Activity App for iOS and Android, with over 1,000,000 downloads • Mobile websites in 6 languages, optimized for all smartphone devices Click to edit Master title style Viator provides access to rapidly growing number of consumers that prefer mobile
  • 7. Over 3,000 Active Affiliate Partners Guides / Destinations Hotels Travel Sites Click to edit Master title style Travel Agents Airlines Loyalty / Redemption Technology Partners 33 Airlines, 18 Hotel Brands, 17 OTAs and 175k Travel Agents 6
  • 8. Enhanced Selling Efforts in Viator Customer Contact Center • Viator’s brand new 24/7 Call Center in Las Vegas now open! • 60+ to edit Master title style Clicksales agents supporting 6 languages • Low agent turnover and comprehensive training ensures high level of product familiarity • Supplier-led training sessions and agent incentive plans encouraged Come visit and inspire us! Local-language sites : French German Spanish Portuguese Dutch Japanese Additional sites : Viator Shore Excursions 20 city-focused sites Swedish Norwegian Danish
  • 9. Real-Time Connectivity: IT’S ALIVE!!! Click to edit Master title style
  • 10. Real-Time Connectivity: How will this automation help you? More inventory = more sales, better customer experience Click to edit Master block-out inventory for fear of over booking • No need to title style • • • Ability to sell real last-minute, last-seat inventory: critical for mobile Reduction in time consuming back-and-forth • Reduced support staff needs for managing product availability • Elimination of re-keying of bookings and costly data-entry errors Real-Time Connections to 30+ tour systems in 2014
  • 11. Your Partner for Global Online Distribution Viator has a global footprint • Customers from 166 countries 10 Languages; 9 Currencies Click to edit Master title style • • Global, affluent customer base RESULTS!
  • 12. Viator – Get into the Ocean! Suppliers Choose Viator for: • Large and growing sales volume; Global, affluent customer base Click to edit Master title style • • Expert paid search marketing and search engine optimization efforts: page 1 results • Sophisticated social media, mobile and e-mail marketing campaigns • Large and growing global Partner network • Expert live sales agents for cross-selling • Sophisticated technology to support automation, integration, distribution • Reliable and timely electronic payment RESULTS!
  • 13. Click to edit Master title style Thank you for your support!

Hinweis der Redaktion

  1. Over 650k email subscribersFacebook fans (all languages)1.8MFB fans - Viator.corp page475K+FB fans - Viator TTD destination pages550K+FB fans - non-English sites750K+Twitter: over 140k englishG+: over 95kPinterest: over 7kAlso active onIstagram
  2. Viator.com also optimized for use on tabletsKey mobile trends for US Travelers*Smartphone ownership increased from 52% in 2011 to 64% in 2012 Tablet adoption nearly tripled in 2012, with 31% of US online travelers owning a tablet; over one third plan to purchase a tablet in 2013Over half of mobile web users shopped for travel on a smart phone in 2012, up from 8% in 2011By 2014, mobile travel bookings expected to triple from 2012 levels, growing to $25.8 billion and 18% of the overall online travel market67% of travelers researched local activities on a mobile device, with 39% doing so while in transit or after arriving in destination
  3. Travel Agent PartnersPartnerships with AAA, ARC Marketplace, Excite Holidays, EZEEGO, STA Travel and many more Provides access to 175,000+ agents across the world
  4. Email support primarily from growing staff in Sydney: also24/7Email multilingual support: French, German, Spanish, Portuguese based in London
  5. Swap out graphic with something else if preferred
  6. Swap out graphic with something else if preferred