1. Learning Search Engine Optimization (SEO) 2. SEO: A Boon for Websites 3. Local SEO Tips for Local Businesses 4. Staying Ahead of SEO Trends in 2018 5. Why You Should Stay Up To Date with SEO Trends Find out more at: https://www.2marketing.com/seo-services/

2. Synopsis
1. Learning Search Engine Optimization
(SEO)
2. SEO: A Boon for Websites
3. Local SEO Tips for Local Businesses
4. Staying Ahead of SEO Trends in 2018
5. Why You Should Stay Up To Date with
SEO Trends

3. Learning Search Engine
Optimization (SEO)
• Search engine optimization, abbreviated as SEO, is enhancing a website’s visibility
through a search engine’s search results. To this end, you’ll want your site to appear as
frequently as possible at the top of a search results page; so that it’s one of the first
things a visitor will see when they click “search.” For example, if you have a site for your
company consultation business, new customers looking for such a business in Toronto
will type in keywords along the lines of “Toronto Company Consultation” in the search
engine. Your goal is for your particular site to become one of the first they see by having,
increasing your chances of boosting business and traffic considerably.
• Index
– All of the biggest search engines on the internet use web crawlers to find pages for
their algorithm, meaning they can automatically find indexed pages that are found
on other search engines. For you, this means that once your site is indexed by one
search engine, it has a significantly higher chance of being picked up by bigger search
engines as well.
• Standing
– There are many things you can do to increase the standing of your website for search
engine results. The most obvious method is to write content that uses keywords that
will be commonly searched for. Going back to our first example, if the most people
searching for a company consultation service in their area type in keywords like
“company consultation” or “Toronto company consultation,” then those are the
keywords you’ll need to put in your written content.

4. SEO: A Boon for Websites
• It is very important that the website has a thorough but precise content in relation to the
business model as this helps the search engines to recognize the information to add in
their databases. But along with the keyword strategy, the website should also focus on
multi-channel optimization by using social media platforms like Facebook, Twitter and
LinkedIn.
• Along with the content, another building block for SEO is code, domains and tags. Having
a consistent name for the website, old school domain and title tags, add an extra value to
the website material. Moreover, moving from a big screen to mobile and tablet user
friendly experience is a great option for the websites, considering the technology
advancements, preferences and usage over the years. A rich content, graphics and media
compel the search engines to promote the website on the first page instead of the last.
• These branding efforts create an extraordinary value towards the website and search
engines would drive the targeted traffic towards the website providing promotion and
revenue like no other marketing technique. Although, SEO may not be applicable and
appropriate strategy for every kind of website and instead other marketing techniques
like Pay Per Click might be more effective. SEO, however, affects the visibility of the web
page in a search engine’s unpaid or organic results. SEO helps to generate high quality
web pages and results to persuade the search engine and improve a website’s
conversation rate, hence, giving an exceptional rate of return and publicity to the
website.

5. Local SEO Tips for Local
Businesses
• Optimal Information:
– The website is the most important part of your business especially if you have an e-
commerce website. Therefore, it is important that the information on your website is
displayed in such a way that it will aid in increasing your visibility in search for local
businesses. For that, all you have to do is add the contact details and address of your
firm on every page of your website including the home and about us page. Secondly,
when deciding on the domain name adds a touch of localness to it, for example,
khifishkababs.com, if you're business, is located in Karachi, Pakistan.
• User Reviews:
– User reviews are getting increasingly important and the old saying “customer is
always right” isn’t just a quote but an actual reality even if the customer is wrong. A
review from the customer is an effective marketing strategy and helps bring in more
customers or a bad review does the opposite. Therefore, it is important that you
encourage feedback on your site whether positive or negative and reply them on
time and embrace them if positive or apologize/compensate if negative. This will not
only improve your business but also increase the chance of your business appearing
in the search engine.
• Social Media:
– The more active your business is on social media, the higher the chances of getting
more likes or followers which in turn leads to more visibility and improved ranking. A
good social media strategy in important for this step.

6. Staying Ahead of SEO Trends in
2018
• Website Content and the Importance of Keywords
– In the past, keyword research was important to improving your presence on search
engines. This still remains critical; however, as Google and other search engines
continue to develop their algorithms, it is important you focus on key phrases
instead of specific keywords.
– Search engines are moving toward showing the results based on user intent rather
than specific keywords. Therefore, Google is trying to get an understanding for what
users are looking for and targeting the results to that. Many users are not really using
specific keywords anymore. When determining the key phrases and writing content
for your website, be sure that it is both informative and engaging. Your website
content should not be written solely around keywords.
• Increase in Voice Searching
– Mobile searches are increasing, which is also leading to an increase in voice searches.
Therefore, this will greatly affect the way search terms are used. Instead of using
specific keywords, those searching will do so in a more conversational way. This is
important to keep in mind when incorporating search terms into your website
content and SEO efforts.

7. Why You Should Stay Up To Date
with SEO Trends
• How the Algorithm Affects Your Rankings
– Once Google or other search engine updates their algorithm your website might feel
the impact. Sometimes an algorithm change can help your website increase in
ranking, but other times you might see a drop. The important thing to know is when
the algorithm is updated, and what the new SEO trends are. This will help you make
necessary updates to your strategy.
• User Behaviour
– One of the major factors affecting SEO trends and search engine algorithm is user
behaviour. How users search for websites constantly changes as technology does.
For example, now that more people use their cell phones for searching, they often
use voice searching. This means instead of using traditional keywords, a user might
search in a more conversational way.
• Staying Ahead of the Competition
– In addition to attracting more customers, another goal as a business owner is to stay
ahead of the competition. In order to do so you want to be ahead of them on search
engines. Staying up to date with the latest SEO trends and understanding the efforts
that your competition is making can help you do just that. When using the best SEO
practices your business will be more likely to effectively reach your market and
persuade new customers.

8. The End
For more details, please visit:
https://www.2marketing.com/seo-services/