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Intro to Facebook Marketing

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Angela Shoffner McAfee
Angela Shoffner McAfee

An Introd

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Welcome! SEORocket.com @SEORocket
Introduction to Social Media Marketing
Social Media is the Web’s “Cocktail Hour”. …is your business at the Party?
of Small to Medium Businesses… • 68% Will INCREASE their use of Social Media in 2010 • 2010-2014 Social Media Marketing is expected to grow at an annual rate of 34% -Forrester Research
Why does it work? 78% of People Trust Peer Recommendations 14% Trust Advertising
Social Media introduces you to your old friends and new customers. • Interactive environment • Positioning as an expert • Channel for customer support • Effective method of managing their reputation online.
WHERE to start?
500 Million Users can’t be wrong!
• 500 Million Users worldwide • Reaches 56% of U.S. Internet users • 50% of which log on to Facebook in any given day • The average user spends more than 55 minutes/day on Facebook • Has 130 friends on the site • 1.5 million pieces of content shared DAILY
If Facebook were a country… 1. China China 2. India India 3. United States 4. Facebook U.S. 5. Indonesia Facebook
Can your business afford to miss out on THIS traffic? Sharing encourages Conversation Conversation creates Relationships Relationships bring New Clients
101 Branding Relationships Engagement Customer Service Support Reputation Community Advertising Outreach Entertainment Conversation
3 Facebook Page Types •Personal Profile - YOU •Group Page – Interests, Organizations •Business Pages - Businesses
Who are YOU?
Personal Branding with Personal Profiles
Ollie Q. Cumber
Keep in mind… Accepting Friend requests without engaging them will not expand your network… Becoming part of the Conversation is KEY.
Group Pages! • Clubs/Organizations • Kernersville Running Club • Interests • I Love the Macy’s Parade • YOUR BUSINESS • Moderate Your Own Group! • Related hobbies?
Interest Groups
Business Pages! • Businesses Only • All Sizes - Micro to Mega • Viral • Public web presence • Indexed by Google!
Use your Fan Pages to Interact
SEO Rocket!
TIPS • • Post updates 2-3+ times/week Photos • Videos • Links to blogs, press, site pages • Relevant news items • Events • Charities (Show that you care) • Personalize the experience • Contest entries and winners • “Meet the Staff” • Corporate culture • Quirky facts and figures
Most Importantly… • Engaging • Entertaining • Interesting • Useful
You’ve built the page... Now WHAT? Build your Base!
“Find us on Facebook” on EVERYTHING! • E-mail signature • Website/Blogs • Newsletters – USE that database! • Signage in store • Window decals (Vehicles too!) • Welcome card to new Clients • “Share” button on your sites • ANY and ALL advertising
Store Signage
Sharing encourages Conversation creates Relationships bring New Clients
Make It FUN!!
Personal or Business?
Personal!
Thank You! SEORocket.com @SEORocket

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Intro to Facebook Marketing

  • 2. Introduction to Social Media Marketing
  • 3. Social Media is the Web’s “Cocktail Hour”. …is your business at the Party?
  • 4. of Small to Medium Businesses… • 68% Will INCREASE their use of Social Media in 2010 • 2010-2014 Social Media Marketing is expected to grow at an annual rate of 34% -Forrester Research
  • 5. Why does it work? 78% of People Trust Peer Recommendations 14% Trust Advertising
  • 6. Social Media introduces you to your old friends and new customers. • Interactive environment • Positioning as an expert • Channel for customer support • Effective method of managing their reputation online.
  • 8. 500 Million Users can’t be wrong!
  • 9. • 500 Million Users worldwide • Reaches 56% of U.S. Internet users • 50% of which log on to Facebook in any given day • The average user spends more than 55 minutes/day on Facebook • Has 130 friends on the site • 1.5 million pieces of content shared DAILY
  • 10. If Facebook were a country… 1. China China 2. India India 3. United States 4. Facebook U.S. 5. Indonesia Facebook
  • 11. Can your business afford to miss out on THIS traffic? Sharing encourages Conversation Conversation creates Relationships Relationships bring New Clients
  • 12. 101 Branding Relationships Engagement Customer Service Support Reputation Community Advertising Outreach Entertainment Conversation
  • 13. 3 Facebook Page Types •Personal Profile - YOU •Group Page – Interests, Organizations •Business Pages - Businesses
  • 15. Personal Branding with Personal Profiles
  • 17. Keep in mind… Accepting Friend requests without engaging them will not expand your network… Becoming part of the Conversation is KEY.
  • 18. Group Pages! • Clubs/Organizations • Kernersville Running Club • Interests • I Love the Macy’s Parade • YOUR BUSINESS • Moderate Your Own Group! • Related hobbies?
  • 20. Business Pages! • Businesses Only • All Sizes - Micro to Mega • Viral • Public web presence • Indexed by Google!
  • 21. Use your Fan Pages to Interact
  • 22.
  • 24. TIPS • • Post updates 2-3+ times/week Photos • Videos • Links to blogs, press, site pages • Relevant news items • Events • Charities (Show that you care) • Personalize the experience • Contest entries and winners • “Meet the Staff” • Corporate culture • Quirky facts and figures
  • 25. Most Importantly… • Engaging • Entertaining • Interesting • Useful
  • 26. You’ve built the page... Now WHAT? Build your Base!
  • 27. “Find us on Facebook” on EVERYTHING! • E-mail signature • Website/Blogs • Newsletters – USE that database! • Signage in store • Window decals (Vehicles too!) • Welcome card to new Clients • “Share” button on your sites • ANY and ALL advertising
  • 28.
  • 30. Sharing encourages Conversation creates Relationships bring New Clients
  • 31.
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  • 34.
  • 35.