This document outlines the organizational structure and responsibilities of a marketing department. It is divided into strategic marketing, integrated marketing, personalized marketing, marketing analytics, and website management. The strategic marketing section covers areas like product strategy, marketing collateral, promotions, partner programs, account profiles, and marketing strategy.

1. CMO
Marketing
Communications
Marketing
Operations
Product Marketing
Marketing Management
Demand Gen
Product Marketing
Advertising
Field Marketing
Partner MarketingAnalyst Relations
Brand MarketingCustomer Marketing
Public Relations
Strategic Marketing Organization Structure
• Market Analysis
• Product Strategy / GTM
• Marketing Collateral
• Promotions (Demo/Trial)
• Partner Profiles
• Partner Program (Incentive)
• Partner Best Practices
• Partner Feedback
• Joint Marketing
• Account Profiles
• Programs (PoC/Pilot)
• Case Studies
• Customer Feedback
• Data Management
• Campaign Management
• Lead Management
• Marketing Strategy
• Budget Management
• Marketing Resources
• MarTech (AI, CRM)
• Brand Strategy
• Corporate Identity
• Product Brand
Marketing Performance
• Performance Measurement
Customer Acquisition Customer Engagement Customer Retention
Event Marketing
Digital Marketing Content Marketing
Integrated
Marketing
• Conferences
• Trade Shows
• Webinars
• Social Media
• Video
• Email
Personalized
Marketing
Marketing Analytics
• Pipeline Analytics
• Digital Analytics
• Web Analytics
• Data Storytelling
• Industry Analysis
• Business Opinions
Website Management
• Homepage
• Commerce
• Industry analysts
• Awards