Udemy Market Research Operations by Udemology
Are you planning to create a course in the Operation category of Udemy? Make sure you read this market research report about this category.
In this report you will learn the most important key facts about your market and finally if you should invest in a course before you even start.
Download this report right away and give yourself a head start on Udemy!
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2. 1
About Udemology
Udemology.com provides facts,
figures and reports about Udemy. All
this information is intended to help
out course instructors to succeed
and supporting the Udemy
Community.
Market Research
This market research will provide
any course instructor information
about the Web Development
category. Are you planning to make
a course in this category? Please
read on!
3. 2
Why Should You Do
Market Research?
Perhaps you are just wondering why
you should even bother to do this.
The goal of market research is giving
insight in your market. You want to
validate that the “product” or “course”
you produce will sell. If you discover
during your research that this will not
succeed, well than look for another
topic.
In this research we at Udemology will
give our personal opinion. You do not
have to agree it, but we will make sure
you understand what we are doing
during this research!
4. 3
The questions we will
analyze
In the market research we will give you
answer on the following questions:
1. How many courses are available in this
market?
2. How many competitors are in this
market?
3. What is the average price for a course?
4. How many students bought a course?
5. How many students does a course have
on average?
6. Who is the largest competitor?
7. What would be my earning potential if l
will create a course in this segment?
And finally the Udemology conclusion!
Is this a market to get in too YES or
NO?
5. 4
1. How many courses are
available in this market?
Many people see competition as a
curse. In reality competition is a
healthy sign of capitalism. Competition
is a sign that the market you are in is
financially healthy. More courses
equals to more money that can be
made.
How many courses in this category? In
total 108 courses are available in the
market. That is a great deal of courses.
6. 5
2. How many competitors
are in this market?
The Operations market in Udemy has
65 competitors. You might already
notice that some competitors are
offering more than one course. In total
there are 108 courses, and 65
competitors offering courses.
7. 6
3. What is the average price
per course?
In the Operations market of Udemy
there are prices ranging from $0 all up
to $499 . The price difference is huge,
but on average the price for a course is
$75. That is a decent price.
8. 7
4. How many students
bought a course?
In total 111,861 students have
enrolled. That is a large amount.
Please note that we did not extract the
total free courses that students
followed. The amount of free students
is quite huge in this market.
Over 65,347 students enrolled for a
free course. That is 58.4% of the entire
market that follows a free course
(65,347 / 111,861 x 100%). Only 46,514
students enrolled for a paid course.
9. 8
5. How many students does
a course have on average?
You already start to realize the market
size is quite large. Now we will measure
the average per course.
The easy way is to divide the amount of
students by amount of course. That is
1036 students (=111,861 / 108). On
average a course receive 1036
students.
Please note that in that calculation we
included the free students. Want to
know how much the paying student is?
That is 465 paying students (=46,514 /
108 – 8 free courses). We reduced the
108 courses to 100 because 8 courses
were free.
10. 9
6. Who is the largest
competitor?
In this part we will analyze our biggest
competitor in Operations. We measure
that based on the amount of students
per competitor. Well here you have the
top 3:
This is the preview version of this
Market Research. Do you want to have
the full version of this document? Get
the Udemology course on Udemy and
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11. 10
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13. D
Disclaimer
The data in this research is
based on (current) asking
prices. We do not distinct
students that bought the
course for a discount, Udemy
Promo, or enrolled thru free
vouchers.
That data is not available but
we are working hard to
develop this data in the
future.
