Find out how to always keep your social media posts diverse and engaging

1. http://WWW.ZELEZNY.UK

2. “Social Media Strategies & Tactics”

3. Why Social Media?
https://econsultancy.com/blog/65752-klm-we-make-25m-per-year-from-social-media

4. Why Social Media?

5. Chapter 1: TWITTER

6. Security Issues

7. @LukaszZelezny twitter account

8. @LukaszZelezny twitter account

9. @LukaszZelezny twitter account

10. Chapter 2: HOOTSUITE

11. Pinned Tweet and Hootsuite

12. Pinned Tweet and Hootlet

13. Pinned Tweet and Hootlet

14. Hootsuite and Chrome

15. Hootsuite and Chrome

16. Hootsuite and Chrome

17. Hootsuite and Chrome

18. Hootsuite and Chrome

19. Hootsuite and Chrome

20. Hootsuite and Chrome

21. Hootsuite and iOS

22. Hootsuite and iOS

23. Hootsuite and iOS

24. Hootsuite and iOS

25. Hootsuite and Scheduling
Clever way to
Scheduled
Messages

26. Hootsuite and Scheduling

27. Hootsuite and Scheduling

28. Hootsuite and Scheduling

29. Hootsuite and Scheduling

30. Hootsuite and Scheduling

31. Hootsuite and Scheduling

32. Hootsuite and Scheduling

33. Hootsuite and Scheduling

34. Hootsuite and APPs

35. Results via Twittercounter.com

36. Chapter 3: LINKEDIN

37. Engagement With Content
Results after less than a month

38. Call To Action
Picture linking to Eventbrite
External Link

39. Engage with Headline
5 RULES TO FOLLOW:
1. Use Titillating Adjectives (amazing, adorable)
2. Numbers or "Listicles" (Top5... Top10... 12 things...)
3. Make It Catchy
4. State the benefits
5. Be Specific

40. Engage with Headline
Examples (keyword: "Search Engine Marketing")
Generated with @PORTENT Content Idea Generator
• 5 Secrets About Search Engine Marketing
the Government Is Hiding
• 13 Must Read Articles About Search Engine Marketing
Generated with @HUBSPOT Topic Generator
• Why We Love Search Engine Marketing (And You Should, Too!)
• The Worst Advice We've Ever Heard About Search Engine Marketing
• 10 Quick Tips About Search Engine Marketing
• 15 best blogs to follow about Search Engine Marketing

41. Engage with Thumbnail

42. Engage with Thumbnail
Standard photo

43. Engage with Thumbnail
HDR (Snapseed + PS Express iPhone Apps)

44. Engage with Thumbnail
Halftone iPhone App

45. Engage Other Users with @VCBuzz
Share your content with VCBuzz

46. Engage Other Users with @VCBuzz
Share your content with VCBuzz

47. Engage Other Users with @VCBuzz
Interact with user that shared your content

48. Engage Other Users with @VCBuzz
Interact with user that shared your content

49. Engage Other Users with @VCBuzz
Interact with user that shared your content

50. Engage Other Users with @VCBuzz
Shared with VCBuzz
VCBuzz Shortener Followers
and
Klout uplift
Virality

51. Engage Other Users with @VCBuzz
Shared with VCBuzz
Thumbnail
size

52. Engage Relevant Users
Buzz Sumo
“We need to go deeper”

53. Engage Relevant Users with @BuzzSumo
Buzz Sumo

54. Schedule Your Messages with @HootSuite
Buzz Sumo + Hootsuite Scheduler

55. Leverage Followers
Just Unfollow aka CrowdFire

56. Estimated Audience Growth
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14
2,000
2,650
3,300
3,950
4,600
5,000
LinkedIn Followers

57. Track Your Brand
Track Your Brand

58. Track Your Brand
Track Your Brand

59. Track Your Brand
Track Your Brand

60. Track Your Brand
Track Your Brand

61. Track Your Brand
Track Your Brand - Brand24

62. Track Your Brand
Track Your Brand - Brand24
http://ibusiness.ru/blog/upravlyeniye_markyetingom_i_prodazhami/35597

63. Track Your Results
Shares across different networks

64. Track Your Results
Organic Backlinks

65. No time? No worries.
Use Twitterfeed

66. No time? No worries.
Use Twitterfeed

67. No time? No worries.
Use Twitterfeed
bit.ly/optiday2015

68. Let Your Audience Vote
Shares as indication of value

69. Cross Posts
Shares as indication of value

70. Build Your Website with Paper.li
Domain, stats, subscribers – all automated

71. Build Your Website with Paper.li
Domain, stats, subscribers – all automated

72. Build Your Website with Paper.li
Domain, stats, subscribers – all automated

73. Build Your Website with Paper.li
Domain, stats, subscribers – all automated
bit.ly/optiday2015

74. Use IF (*aka IFTTT)
To automate Your Social Media

75. Use IF (*aka IFTTT)
To automate Your Social Media

76. Use IF (*aka IFTTT)
To automate Your Social Media

77. Use IF (*aka IFTTT)
To automate Your Social Media

78. Use IF (*aka IFTTT)
To automate Your Social Media

79. Use IF (*aka IFTTT)
To automate Your Social Media

80. Chapter 4: FITNESS & SOCIAL MEDIA

81. No time? No excuses.
Stay fit with Social Media!

82. No time? No excuses.
Stay fit with Social Media!

83. No time? No excuses.
Stay fit with Social Media!

84. No time? No excuses.
Stay fit with Social Media!

85. No time? No excuses.
Stay fit with Social Media!

86. No time? No excuses.
Stay fit with Social Media!

87. No time? No excuses.
Stay fit with Social Media!

88. No time? No excuses.
Stay fit with Social Media!

89. No time? No excuses.
Stay fit with Social Media!

90. No time? No excuses.
Stay fit with Social Media!

91. Thank you! 
Lets stay in touch via Linkedin & Twitter