Get ready to discover the power of organic search! You are about to learn the most effective strategies for promoting your business, website, and blog online using Google search results. Improve your online image and drive qualified traffic to your website to grow your business. Utilizing organic search results, in combination with paid advertising, can dramatically improve your online results. You will learn: - The changing landscape of SEO and what it means for your website - How to leverage local search for improved organic rankings - 3 effective strategies for improving search results immediately - How to leverage content to drive targeted traffic to your website or blog - The secret for improving website authority, resulting in higher search results

1. SEO: The Organic Way to Riches

2. What We’ll Cover…
• The
changing
landscape
of
SEO
and
what
it
means
for
your
website
• How
to
leverage
local
search
for
improved
organic
rankings
• 3
effec?ve
strategies
for
improving
search
results
immediately
• How
to
leverage
content
to
drive
targeted
traffic
to
your
website
or
blog
• The
secret
for
improving
website
authority,
resul?ng
in
higher
search
results…
and
riches!
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3. The
Changing
Landscape
of
SEO
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4. What you Need to Know
• On-­‐site
SEO
fundamentals
– Renewed
emphasis
• Growing
Importance
Local
– Panda
4.0
(May)
– Pigeon
(July)
• Engagement
– Social
Media
– BeUer
Metrics
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5. • Use
1. On Page SEO Best PracCces
tools
like
SEMrush
and
Moz
to
evaluate
your
site
against
SEO
best
prac?ces:
– Keyword
usage
on
page
– Keyword
in
URL
– Keyword
in
meta
?tle
and
descrip?on
• Each
page
should
be
unique
– Keyword
in
page
?tles
and
alt
image
tags
– Other
factors:
site
load
speed,
architecture,
and
canonicals
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6. 2. Local Search
How Consumers Shop
More
than
60%
of
all
online
searches
have
local
intent
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7. How to Leverage Local Search
Local Search
• Start
with
Google
o Dominant
driver
of
traffic
o More
search
w/local
intent
• Local
search
directories
o Google
Places,
Yahoo,
Bing
o Foursquare
o Superpages
o Use
Data
aggregators
to
publish
and
manage
your
business
informa?on
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8. • Track
3. Engagement
the
data
– Google
Analy?cs
(GA)
– Google
Webmaster
Tool
– Third
Party
analysis
• Learn
from
compe??on
– Learn
from
top-­‐ranked
sites
– Model
their
link
profiles
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9. 3
Strategies
to
Improve
Search
Results
Immediately.
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10. 3 Keys to Top Rankings
• Repackage
content
to
appear
in
mulCple
lis?ngs
and
formats
• Leverage
authoritaCve websites
to
improve
website
authority increase
rankings
• Combine
paid
and
organic
for
a
mul?plier
effect

11. MulCple LisCngs Take Many Forms
• Websites
• Local
lis?ngs
• Reviews
• Images
• Maps
• Video
• Slides
• Forums
• Social
Media
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12. • Get
Leverage AuthoritaCve Websites
your
business
listed
on
third
party
sites
that
Google
prefers
(Think
authority)
– Social
like
Facebook,
TwiUer,
YouTube
• Think mulCmedia.
Don’t
be
one
dimensional.
• Think long-­‐term…slow
and
steady
wins
the
race
– Too
aggressive
and
you’re
off
the
list
– Not
at
all
aggressive,
you’ll
never
get
no?ced
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13. Leverage
content
and
drive
targeted
traffic
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14. Leverage Content for Top Organic
Placement
• The
idea
of
content markeCng
is
to
aUract
and
retain
customers
by
crea?ng
and
cura?ng
relevant
and
valuable
content.
• How
this
works…
o Create the Right Content
o Get noCced
o Build trust
o Drive engagement
o ConCnue to nurture and grow
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15. A Story in Self-­‐IntroducCon
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16. IntroducCon Touch Points
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17. Tips: Use Content to Get Results
• Create
content
that
is
relevant
to
your
target
audience
• Narrow your focus.
Stop
trying
to
be
everything
to
everybody
• Have others make introducCon(s)
for you
through
social
media
(shares,
re-­‐post,
etc.)
• Google Points for ENGAGEMENT -­‐
making
deep
and
meaningful
connec?ons
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18. Improve
Website
Authority
Easy
to
follow
guidelines
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19. SEO Guidelines
• Use
on-­‐site
best
prac?ces
• Make
your
content
accessible
• Focus
pages
on
a
single
keyword
• Follow
a
regular
content
publishing
schedule
• Share
everything
socially
(FB,
Tw,
G+)
• Use
mul?ple
formats
when
publishing
• Build
quality
in-­‐bound
links
(a.k.a.
STAY
WITH
IT)
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20. Organic Path to Riches
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Website
Plakorm
On-­‐Page
SEO
Content
Development
Off-­‐Page
SEO
SEO
+
PPC

21. Contact
Resources:
SEO Made Simple (4th Ed.)
on
AMAZON.com
SEO
SERVICES:
www.bigfinsolu?ons.com
EMAIL:
mfleischner@bigfinsolu?ons.com
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